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For those companies operating in mature markets, the challenge of rapid growth comes down to a numbers game. When your core markets are growing at 1% to 3% per year, how do you grow at a higher rate that attracts outstanding employees and satisfies your shareholders? In recent years, a new organizational concept has shown how breakthrough innovation can be achieved.
During this webcast, Mark will discuss the emerging concept Hybrid R&D that shows how breakthrough innovation can be achieved by building an organization based on:
⦁ A mission to create entirely new product categories.
⦁ Restructuring a traditional R&D group to include the role of commercial managers.
⦁ A Stage Zero process which is critical to filter and promote breakthrough ideas.
If your idea-to-launch process is so refined that breakthrough innovation ideas may not be advanced, or if all available funding is committed to core products, this is a webcast you won't want to miss: http://budurl.com/kv44