Web Technology Management Lecture

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Non-technical introduction to the importance of the web

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Web Technology Management Lecture

  1. 1. The Principles of Web TechnologyManagement<br />http://purl.org/net/wtm<br />sopek@makolab.com<br />Principia Webica<br />
  2. 2. Plan<br />Week 1: The history and current status of the World Wide Web<br />Week 2: Web design principles – networks & servers<br />Week 3: Web design principles – Web clients, web programming<br />Week 4:Management of Open Source Web Servers and databases<br />Week 5: Management of Microsoft Web Servers and databases<br />Week 6:Management of specific Web systems (CMS, Web services, Intranets)<br />Week 7: Addressing the dangerous aspects of the Web<br />
  3. 3. The history and current status of the World Wide WebWhy ?<br />Why is the Web so important ?<br />Web is more important than any previous medium of communication.<br />McLuhan: “The medium is the message”http://en.wikipedia.org/wiki/The_medium_is_the_message<br />Web has changed the notion of Space, Time, Perfection, Togetherness, Knowledge, Matter & Hope.<br />
  4. 4. The history and current status of the World Wide WebWhat are Web characteristics?<br />The Web is the HIGHER level of the Net<br />The Web is implemented via application layer protocol: HTTP<br />The content representation language is HTML<br />HYPERLINK is the most important building block of the Web”:<a href=”http://purl.org/net/sopek”>My Blog</a><br />The addressing system, DNS is of key importance to the Web— it alone provides URL/URI addresses (locators & identifiers)<br />Servers and browser are created using very sophisticated software<br />
  5. 5. The history and current status of the World Wide WebWhat are Web characteristics?<br />Web design principles (http://www.w3.org/DesignIssues/Principles.html)<br />Simplicity<br />Modularity<br />Tolerance<br />Decentralization<br />Allows for Independent Inventions<br />Principle of Least Power<br />
  6. 6. The new medium<br />Non-Technical approach to WEB<br />
  7. 7. The history and current status of the World Wide Web The medium is the message<br />McLuhan (1964) “Understanding Media: The Extensions of Man”<br />What is medium? It is "any extension of ourselves“<br />Traditional McLuhan “media” types – books, mechanization, automation, movies, electricity, electric lighting, telegraph, printing & typography, radio, telephone, TV<br />
  8. 8. What is the message of the Web as The Medium? — SPACE<br />
  9. 9. What is the message of the Web as The Medium? — SPACE<br />
  10. 10. What is the message of the Web as The Medium? — SPACE<br />Notion of SPACE has changed<br />The distance on the web is measured in hyperlinks.<br />The physical dimensionality of the web is ZERO (as opposed to Internet)<br />The logical dimensionality of the web is infinite.<br />The perceptive dimensionality of the web is SPATIAL.<br />Web is a collection of spaceless places connected by links added voluntarily <br />“Web ‘space’ necessarily has a moral dimension.” (David Weinberger)<br />
  11. 11. What is the message of the Web as The Medium? - TIME<br />Notion of TIME has changed<br />The “Internet Time” is supposedly seven times faster than real-world time. (David Weinberger)<br />The time on the web is threaded<br />On the web things can go truly in parallel.<br />The web can keep the past frozen and always available for inspection.<br />
  12. 12. Lab work 1.<br />1) Register at: http://purl.org/net/wtm(password: ‘gdanska’)<br />2) Register at Delicious (http://www.delicious.com/)(if you can’t use notepad to keep links<br />3) Explore the web for topics:- social aspect of the web- notion of space & time on the web- McLuhan media theory & the Web- web design principles<br />4) Add every interesting page to Delicious or your notepad file<br />5) Mark the 3 most important (to you) sites you have found on a given topic.<br />
  13. 13. What is the message of the Web as The Medium? - PERFECTION<br />Notion of PERFECTION has changed<br />Web is a mess <br />„ The web will always be a little bit broken” – Tim Berners-Lee<br />But it scales up to infinity of possibilities …<br />Web has broken corporate „Towers of Power”<br />„Hyperlinks subvert hierarchy” – ClueTrain Manifesto<br />„The Web celebrates our imperfection” (David Weinberger)<br />Nature: The principle of least action — Web: Principle of Least Power<br />
  14. 14. What is the message of the Web as The Medium? - TOGETHERNESS<br />Notion of SOCIALITY has changed<br />Social Network Revolution — Web 2.0<br />The effect of Togetherness on business – GROUNDSWELL<br />Economy of Pull<br />
  15. 15. What is the message of the Web as The Medium? - KNOWLEDGE<br />Notion of „TO KNOW” has changed<br />Wikipedia Revolution<br />Benefits and dangers of „Google as a verb”<br />Everything is Miscellaneous<br />Is Web “To Big to Know” ?<br />
  16. 16. What is the message of the Web as The Medium? - KNOWLEDGE<br />Where is today’s Web on the knowledge pyramid ?<br />???<br />
  17. 17. What is the message of the Web as The Medium? – MATTER & REALITY<br />Notion of REALITY has changed<br />Does Web describe reality or creates Simulacrum (hyperreal world)<br />Narrationand narration creators<br />“Likeinink” – the persistence of web messages<br />
  18. 18. What is the message of the Web as The Medium? – HOPE & Global Politics<br />Notion of POLITICS has changed<br />Impact of political blogging<br />Impact of Twitter on Media<br />The impact of Wikileaks<br />Why regimes around the world try to crack or censorship Internet?<br />HOPE against all odds ?<br />
  19. 19. Lab work 2.<br />Remeber: http://purl.org/net/wtm<br />Explore the web for topics:<br />Imperfect aspects of the Web<br />Cluetrain Manifesto<br />Dangers of Google<br />Dangers of FaceBook<br />The importance of Twitter for journalism<br />The importance of WikiLeaks for politics<br />3 pages per topic<br />
  20. 20. The history and current status of the World Wide Web<br />Understanding WEB<br />

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