How To See

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Delivered at TEDxMyeongdong, Seoul (Sept 2, 2009). This 18-minute presentation shows visual messages found in public spaces and categorizes them for further interpretation and hypothesizing. Photos used in the slides are from the observational research conducted by myself. All photos @2009 Soonuk Jung

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How To See

  1. 1. “ ”
  2. 2. Look for what is missing. Many know how to improve what is there; few can see what isn’t there. - Bill Swanson, CEO, Raytheon Company (adapted from Donald Rumsfeld, WSJ article 2001)
  3. 3. “ ”
  4. 4. © 2009 Soonuk Jung www.soonuk.com soonuk@gmail.com

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