a presentation by jamil syed                    Positioning OptionsIntroduction to Advertising & Public Relations
 Positioning by product differences                                                                                      ...
 Positioning by product attributes and benefits                                                                          ...
 Positioning by product users                                                                                          a ...
 Positioning by product usage                                                                                       a pre...
 Positioning against a particular competitor                                                                             ...
 Positioning against an entire product category                                                                         a...
 Positioning by association                                                                                     a present...
 Positioning by problem                                                                                      a presentati...
Thank You                          a presentation by jamil syed  Strategic Advertising
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Product Positioning Options

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Product Positioning Options

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Product Positioning Options

  1. 1. a presentation by jamil syed Positioning OptionsIntroduction to Advertising & Public Relations
  2. 2.  Positioning by product differences a presentation by jamil syed One of the strongest positioning approaches. Based on features, or functionality that your product has and competition dose not. The difference should be truthful, and meaningful for the consumer. Example: Lux vs Dove Strategic Advertising
  3. 3.  Positioning by product attributes and benefits a presentation by jamil syed Identify attribute and/or benefit meaningful to consumer and build positioning around it. Example: NesVita Strategic Advertising
  4. 4.  Positioning by product users a presentation by jamil syed Explicitly identifying a target market in an ad can be a productive way to position a product. Example: I-phone, Blackberry. Strategic Advertising
  5. 5.  Positioning by product usage a presentation by jamil syed The way(s) a product can be used provide an effective way to position the product. Examples: Shampoo sachet; Machine Wash detergents; Deep Heat Strategic Advertising
  6. 6.  Positioning against a particular competitor a presentation by jamil syed At times, the most effective way to enter into a potential consumers mind to take a popular brand head-on. Examples: Bud vs. Heineken, Pepsi vs. Coke Strategic Advertising
  7. 7.  Positioning against an entire product category a presentation by jamil syed Advertisers sometime find themselves competing against an entire product category. One of the most difficult and demanding options in positioning. Examples: Milkpack; Everyday; Blueband; Gillette GII Strategic Advertising
  8. 8.  Positioning by association a presentation by jamil syed This approach involves associating your product with some other entity, event or product. Rooh Afza, Dates and Jaam e Sheerin with Ramzan. Strategic Advertising
  9. 9.  Positioning by problem a presentation by jamil syed This is the simplistic problem-solution approach. Example: Head & Shoulder, Avast Antivirus Strategic Advertising
  10. 10. Thank You a presentation by jamil syed Strategic Advertising

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