This talk is opinionated. You want their money, but everybody wants your money. Big data, small data, wide data, no data. How to profit from data fo' real and what should you never ever try to do. If you don't believe in experts but rather have malicious joy hearing about failures and experiences, you gonna like this. This talk is for the underdog. If you’re trying to solve data related problems with no or limited resources, be them time, money or skills don’t go no further.