Getting the Most from Your Facebook Page


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Facebook Pages for businesses and organizations.

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Getting the Most from Your Facebook Page

  1. 1. 1
  2. 2. Getting the Most of Your Facebook Pages Sonja Fuchs Web Technology Specialist NDSU Agriculture Communications 2
  3. 3. Use a Facebook Page, NOT a Facebook (Individual) Profile1. Having an individual profile page for your county/REC/department violates Facebook Policy. Get a Facebook Page instead2. Your Facebook presence will disappear if your staff does3. Get analytics- who’s visiting your page, popular posts and when is the best time to postCheck out more reasons from National eXtension’s SocialMedia Expert, Anne Adrian 3
  4. 4. Tour the Admin Panel 4
  5. 5. Facebook Page Home 5
  6. 6. Facebook Profile Photo Cover Photo - 815 x 315 pixels - General one here Profile Picture - 180 x 180 pixels - Dave Haasser in Ag Comm can create a branded one 6
  7. 7. Facebook Profile & Milestones PRC 5 Page is a good example of giving your “About” information. You can also use Milestones- major events, awards, etc. that help tell your story. Some examples are found here 7
  8. 8. Build Your Audience1. Three Options in Facebook to build your audience2. Also, be sure to “advertise” your page on all your marketing materials3. Add a Facebook “Like” widget to your website. Check out the CCV example. Instructions to add a Facebook portlet to your website here 8
  9. 9. Content is King - What Do You Want to Share?• Status – link to your thoughts and resources. Try to include a link or photo or video.• Photo or video – Free photo resources here – Link to the Extension YouTube channel – Event, Milestone or Question (poll) Tips: - Clean up URLs/sites you link to- just paste the link and then delete it once the thumbnail appears - Schedule a post – instructions here - Mark your location if relevant 9
  10. 10. Writer’s/Sharer’s Block? What Should I Say?• Always make sure it’s relevant!• Subjects could include: – New employee or retiree, staff spotlight or employment anniversary – Linking to a new publication on – An award or honor – Timely information (i.e. fall gardening tips now!) – Ties to local, regional or national stories – Link to any updates on your website, press releases and media mentions – Sharing valuable information from your News Feed – Just for Fun• Sign your posts – gives credibility and personality 10
  11. 11. More Resources• Getting Started with Facebook Pages• Video: How to Engage with other Facebook Pages as a Page• Like Us! NDSU Ag Comm Web Services page• eXtension Network Literacy tips for Facebook found here• Web Technology Specialists: Sonja Fuchs or Bob Bertsch 11