Aircel does what BMC did not

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An innovative branding initiative which also overlapped with CSR & most importantly became extremely useful for the public. A commendable concept, extremely cost-effective, great viral & able to generate certain amount of liking towards a brand which was otherwise new in the region.

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  • Fantastic, I also saw this at ...http://www.aircel.com/Mumbai_sails_through_aircel/
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Aircel does what BMC did not

  1. 1. The Story Begins….
  2. 2. A Few Days Back…At Milan Subway
  3. 3. History Repeats Itself…On 15th July’09
  4. 4. Water Water Everywhere…
  5. 5. The Rope Was Cut……
  6. 6. We Are Happy To Help…Aircel
  7. 7. A Solution…And CSR *CSR-Corporate Social Responsibility
  8. 8. People Using “Aircel Boat”…That’s What They Called It !!
  9. 9. …Reaching Destinations
  10. 10. Under The Bridge…Trying To Rescue
  11. 11. And Finally…
  12. 12. Everybody Talking About……
  13. 13. Thank You

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