WHAT IS MANAGEMENT?
Management is an art of getting things done through
It is social & technical process that utilizes resources,
determines human actions & incorporates changes in
order to accomplish goals.
Rightly Management has come into its own,like other
leading professions such as medical, engineering & law
has achieved this distinction within a comparatively
“Management is a multi-purpose organ that manages
business, manages managers & manages workers &
“To manage is to forecast & to plan, to organize, to
command, to co-ordinate & to control”
- Henri Fayol
“Management is the art of getting things done through &
with people in formally organized groups”
--Mary Parker Follett & Harrold Koontz
“Management is the process of accomplishment of
results through the efforts of other people”
CONCEPT OF MANAGEMENT:
1.Management is a Process:
Role of a Manager as follows
Plan the activities
Organize the resources
Direct the subordinates
Control the activities
2.Management is an art as well as a Science:
By using proper knowledge & available resources a
manager can make an activity work better. Hence it is a
3.Management follows professional approach:
A professional manager is who:
4.Management is Intangible:
Management can be seen in form of results. Results
such as high productivity & efficiency, disciplines
Workforce, cordial relations in organization gives the
presence of Management.
5.Management is Group activity:
The combines & collective efforts of the team brings
Success to the organization. A single manager
however efficient & capable can’t attain
organizational goals without support of other
Managers or his subordinates.
6.Management is result oriented:
Management stresses on result orientation not on
activities. Results may lead to ultimate goals like:
7.Management follows established principles:
8.Management is Dynamic in Nature:
To manage means to be creative & innovative. How
successful an organization would be largely depends
Managers need to have:
New & creative ideas.
New & better products.
Cost effective process.
NEED & IMPORTANCE OF
1.To facilitate optimum utilization of resources.
Resources such as men, money, materials, machines..
2.To generate efficiency.
Lesser the cost-Higher the returns, this leads to
3.To motivate personnel.
The success of management is reflected from the
performance of their workforce.
4.To encourage Initiative.
Through individual upliftment, group benefits which
leads to organizational growth & development.
5.To develop team spirit.
Through team efforts an organization can achieve
6.To facilitate innovation.
Modern management demands managers to bring in
innovation in their regular work tasks & decision
making to solve business complications.
7.To improve technology.
Innovative ideas lead to break-through in technology
which if incorporated in an efficient manner by the
management leads to growth & stability to the
8.To maintain good relations.
Proper communication, directions & leadership on the
part of managers, lead to good relationship between
subordinates & managers. This leads to organizational
9.To facilitate growth & expansion.
Good managers actively invade & commit toward
10.To assist society.
Managers at large have to incorporate CSR(Corporate
Social Responsibility) techniques that lead
organization towards making a goodwill & brand
11.To create corporate image.
Effective management maintains & develops a brand
image of the company.
HENRY FAYOL’S PRINCIPLES OF
Division of work
Authority & Responsibility
Unity of command
Unity of direction
Subordination of Individual interest to General interest
Remuneration of Personnel
Espirit De Corps (Team Spirit)
Planning is the management function that involves:
The Mission of an organization is organizations purpose
or fundamental reason for existence.
A goal is a future target or end result than an
organization wishes to achieve.
A plan is the means devised for attempting to reach a
Setting goals and developing plans will lead to goal
attainment ultimately organizational efficiency and
An organization is a group of people working together to
achieve a common goal.
To organize a business is to provide it with everything
useful for its functioning such as raw materials, tools,
capital and personnel.
TYPES OF ORGANIZATIONS
Line and staff organization.
Leading is the management function that involves
influencing others to engage in the work behaviours
necessary to reach organizational goals.
It includes communicating with others, providing
direction and motivating people.
TOP LEVEL OF MANAGEMENT
It consists of board of directors, chief executive or
managing director. The top management is the ultimate
source of authority and it manages goals and policies for
an enterprise. It devotes more time on planning and
MIDDLE LEVEL OF
The branch managers and departmental managers
constitute middle level. They are responsible to the top
management for the functioning of their department.
They devote more time to organizational and directional
LOWER LEVEL OF
Lower level is also known as supervisory / operative
level of management. It consists of supervisors, foreman,
section officers, superintendent etc. They are concerned
with direction and controlling function of management.
RELATIVE AMOUNT OF TIME THAT
MANAGERS SPEND ON THE FOUR