IFAI Media Kit

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IFAI Integrated Marketing Guide

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IFAI Media Kit

  1. 1. IFAI IntegratedMediaIndustry experts since 1915 2011Magazine Advertising + Trade Shows + Online Advertising = Sales GrowthMagazine advertising—in print and online—and in-person tradeevents are basic components of a cross-marketing campaign. IFAIoffers many attractive options to drive traffic to your business,immediately boost your sales and keep your business growing.our mission is to help you create an effective Invest in your company’smarketing strategy.future. Contact IFAI today!Publications online showsSpecialty Fabrics Review specialtyfabricsreview.com IFAI Expo AmericasReview Buyer’s Guide fabricarchitecturemag.com IFAI Expo AsiaFabric Architecture fabricgraphicsmag.com Geo-FrontiersFabric Graphics geosyntheticsmagazine.comGeosynthetics intentsmag.comInTents marinefabricatormag.comMarine Fabricator upholsteryjournalmag.comIFAI Expo Americas ifai.comShow GuideIFAI Expo Asia Show Guide IFAI Worldwide e-newsletterGeo-Frontiers Show Guide
  2. 2. IFAI Integrated Media: PUBLICATIONS Contact IFAI today to plan your cross-mediaSpecialty Fabrics Review marketing strategy! Shelly Arman Sales CoordinatorIndustry experts since 1915 > www.specialtyfabricsreview.com +1 651 225 6987 800 436 2408 searman@ifai.com Circulation: 13,000 Readership: 35,189With a circulation of 13,000, the Specialty Fabrics Review isuniquely positioned as the voice of the specialty fabrics industry.No other vehicle in the marketplace offers exclusive access to this35,000 plus monthly readership. Review readers 24% Custom canvas (truckReaders are high-level decision makers, most of whom have been covers, bags, containers, tents, banners, covers)reading Specialty Fabrics Review for at least seven years. They 20% Awnings/Canopiesread the 14 information-packed issues for the ads as much as 15% Signsfor editorial content. 13% Marine products 10% Structures/Enclosures/ Shelters 8% Safety/Protective/ expo Asia Show Guide Medical productsSpecialty Fabrics Review PRInt RAteS 2011 PRInt RAteS 7% Government/Military ad size issues buyer’s iFai exPo size Guide +march 3% Schools/Libraries/Other Guide americas only reView* [4-color] show Guide* Placement 13x 7x 1x 1x 1x FP $2,395 $1,995 hiGh-imPact oPPortunities FP $4,185 $5,025 $5,750 $6,055 $5,525 2/3 P $2,195 $1,795 Special high-visibility 2/3 P $3,695 $4,395 $5,195 $5,295 $4,835 1/2 i $1,595 $1,295 options are affordable. 1/2 i $2,995 $3,455 $3,995 $4,535 $4,125 1/2 h $1,495 $1,195 Call today to find 1/2 h $2,825 $3,155 $3,885 $4,275 $3,825 1/3 P $895 $750 out more. 1/3 P $1,880 $2,250 $2,835 $3,085 $2,835 1/6 P $595 $450 1/6 P $1,345 $1,690 $2,075 $2,295 $2,195 cV 2 $2,595 $2,195 tab** $6,055 $6,445 $6,815 $7,025 $7,965 cV 3 $2,495 $2,095 cV 2 $5,545 All other special positions, add 10%. $6,015 cV 4 $2,695 $2,295 For a 26X rate, subtract 3% on all insertions. cV 3 $4,925 An advertising agency discount of 15% is $5,695 *Purchase an ad in the March Review and receive available to all agencies and to companies a discounted rate in the expo Asia Show Guide. submitting their own ad placements. cV 4 $6,355 $6,395 IFAI members earn a 3% discount on all ads. toc $4,815 *exhibitors earn a 20% discount on expo $6,355 Americas Show Guide ads. **tab pages are available in Review Buyers Page 1 $4,815 Guide and IFAI expo Americas Show Guide. Review is the official publication of IFAI, IFAI Expo Americas and IFAI Expo Asia.2 IFAI Integrated Media Kit 2011
  3. 3. Contact IFAI today to plan your cross-mediaSpecialty Fabrics Review marketing strategy! Shelly Arman Sales CoordinatorEditorial calendar +1 651 225 6987 800 436 2408January 2011 may 2011 october 2011 searman@ifai.comUpdate: Awnings and canopies Fabric showcase, Part II the parks and recreation marketFabrics used for water conservation Fabrics in shipping/packaging Interactive textilesUseful nanotechnology Marine fabrication How to position (and value) your Showroom: Marine projects business “Advertising in thebonus distribution2011 MFA national Convention bonus distribution Showroom: Smart textiles Review Buyer’s GuideSan Diego, CA; Jan 21-23 AtMe-I Megatex (American textile bonus distributionIFAI tent expo 2011 Machinery exhibition Intl); tBD 2011 tAPPI PeeRS Conference is important forSt Pete Beach, FL; Jan 24-27 Portland, oR; oct 2-5neCPA expo 2011/MFA Upper ad close/materials due Mar 17/Apr 3 IFAI expo 2011; Baltimore, MD; building our brandAtlantic Regional workshop; oct 25-27Springfield, MA; Jan 27-29 texwork 2011; Strasbourg, France and for increasing buyer’s Guide 2011PAMA Metal Fabrication workshop/Midwest Fabric Products Association nov 30-Dec 2 awareness of the ad close/materials due ad close/materials dueRolling Meadows, IL; Feb 2-4 Mar 17/Apr 3 Aug 17/Sep 3 potential uses forIFAI expo Canada 2011Quebec City, Quebec; Feb 3-5 June 2011 iFai expo americas show Guide silicones in industrialad close/materials duenov 17/Dec 3 Commercializing new products A complete guide to education, fabrics.” the future of fabric structures exhibits and important events Ronald Hanks at IFAI expo 2011.February 2011 Shop software north American Business Director Showroom: Safety and protective ad close/materials due Bluestar SiliconesState of the Industry Report Aug 17/Sep 3 products east Brunswick, nJDoing business internationally bonus distributiontrends in tents november 2011 oFPAnZ (outdoor Fabric AssociationShowroom: Disaster response of new Zealand); tBD Military applications reView buyer’s Guideproducts the Great west truck Show; tBD Flammability issues the Review Buyer’s Guidebonus distribution ad close/materials due tarps and truck covers is the “Yellow Pages” forAwnings & Canopies workshop Apr 17/May 3Dallas, tX; Mar 13-15 Showroom: transportation this market. It includesIFAI expo Asia 2011; Marina Bay applications thousands of products andSands, Singapore; Mar 22-25 July 2011 bonus distribution readers use it year-round.ad close/materials due equipment showcase Fabtech/AwS welding Show Chicago, IL; nov 13-16 It’s simply the most well-Dec 17/Jan 3 Fabrics in health care ad close/materials due known, well-respected Developments in nonwovensmarch 2011 Sep 17/oct 3 directory of products in the Showroom: Aerospace projects specialty fabrics industry.Super coatings bonus distribution december 2011Fabrics in transportation ACASPA 2011 Convention (Australian iFai exPo americas Canvas and Synthetic Products Report: IFAI expo 2011new printing technologies show Guide Association); Sydney, Australia;Showroom: exhibits Banners and fabric signage Jul 23-25 IFAI Expo Americas 2011 Aerospace applicationsbonus distribution ad close/materials due Show Guide is used byMid-America trucking Show (MAtS) Showroom: Banners and signs May 17/Jun 3 participants throughoutLouisville, KY; Mar 31-Apr 2 ad close/materials due oct 17/nov 3 expo. Attendees keep it asInDeX 11; Geneva, Switzerland; august 2011 a reference of exhibitorsApr 12-15ad close/materials due IFAI expo Americas 2011 editorial staFF after the show. AdvertisingJan 17/Feb 3 Product Preview in the guide provides an Reaching new markets: susan niemi opportunity to maximize productive partnerships Associate PublisheriFai expo asia show Guide your investment and leave trends in interior design +1 651 225 6984ad close/materials due 800 319 9239 a lasting impression on more Showroom: Commercial interiorsJan 17/Feb 3 srniemi@ifai.com than 7,000 potential buyers. bonus distribution ItMA 2011 Galynn nordstormapril 2011 Barcelona, Spain; Sept 22-29 iFai exPo asia show Guide Senior editor IFAI Expo Asia Show Guide IFAI Advanced textiles 2011Fabric showcase, Part I +1 651 225 6928 Barcelona, Spain; Sept 26-28 will be an important referenceProfit from community partnerships gdnordstrom@ifai.comHow green is my fabric? ad close/materials due for attendees in Singapore. Jun 17/Jul 3 Janet PreusShowroom: Military applications As the printed guide to the editor seminars and exhibits, it willbonus distribution september 2011outlook Conference 2011 +1 651 225 6979 introduce participants to yourwhite Sulphur Springs, wV; May 2-3 IFAI expo Americas 2011 Show jlpreus@ifai.com company and give them a tool Previewad close/materials due Juliana wallace to maintain contact with theFeb 17/Mar 3 Fabrics in agriculture web Content Developer suppliers who invested in this Flexible composites +1 651 225 6927 very important premiere event. Showroom: Agricultural products jrwallace@ifai.com ad close/materials due Jul 17/Aug 3 Bonus distribution is subject to change. www.IFAI.CoM 3
  4. 4. IFAI Integrated Media: ONLINE Contact IFAI today to plan your cross-mediaSpecialty Fabrics Review marketing strategy! Shelly Arman Sales CoordinatorIndustry experts since 1915 > www.specialtyfabricsreview.com +1 651 225 6987 800 436 2408 searman@ifai.com Monthly visitors: 11,700 Avg impressions: 56,000 click throuGh rates (ctr) website banner ads review: .61% B2B industry average CtR = .20-.25%** e-newsletter iFai worldwide e-newsletter (ctr) 24% | USAWebsite and e-newsletter 48% | Canada 32% | Latin AmericaThe Specialty Fabrics Review website offers high visibility and immediate results. 27% | europeThe extensive article archive provides a wealth of information that boosts search 35% | Asia Pacificengine results, attracting a growing global audience. Advertising click through 50% | otherrates average .61%—much higher than the typical B2B average of .20-.25%. B2B industry averageYou can place a rotating banner ad (limited to 10 advertisers per site), a text ad, CtR = 10-15%**a video, footer button or sponsored content. There are many affordable options **MarketingSherpa, Lyris, DMA, Caslon & Co.that will drive new customers to your website and help build your sales pipeline.IFAI Worldwide e-newsletter is delivered to over 33,000 readers monthly,driving website visits. IFAI Worldwide recipients are able to open and clickthrough to targeted content on any of the seven magazine websites. Thisnewsletter enjoys consistently high open rates and impressive click throughrates (see information in right column).Specialty Fabrics Review weB RAteS 2011 online adVertisinG rates 1 month 3 months 6 months 1 year e-newsletter oPPortunities Home Page exclusive Banner $1,495 $3,995 $6,995 $12,995 12 monthly issues Home Page exclusive Video $995 $2,795 $5,295 $9,995 $200 per month Banner Ads $695 $1,595 $2,495 $3,995 $400 per month top position Sponsored Content $595 $1,495 $2,395 $3,595 text Ads $395 $895 $1,495 $2,395 Footer Buttons $295 $695 $1,295 $1,995 Follow Specialty Fabrics Review on Twitter and Facebook!4 IFAI Integrated Media Kit 2011
  5. 5. IFAI Integrated Media: ShOWS Contact IFAI today to plan your cross-mediaSpecialty Fabrics Review marketing strategy! Shelly Arman Sales CoordinatorIndustry experts since 1915 > www.specialtyfabricsreview.com +1 651 225 6987Specialty Fabrics Review is the official publication of IFAI Expo Americas. 800 436 2408 searman@ifai.com kevlar canopies geocells tarps tents mesh scrim ptfe silicones polyester grommets pvc banners nonwovens containment liners shades medical buoys structures conductive frames belts safety enclosures fiberglass sails shades membranes shelters screens turf upholstery polypropylene sewing protective welding sealing fasteners kevlar canopies geocells tarps tents mesh scrim ptfe silicones polyester grommets pvc banners nonwovens containment liners shades medical buoys structures conductive frames belts safety enclosures fiberglass sails shades membranes shelters screens turf upholstery polypropylene sewing protective welding sealing fasteners kevlar canopies geocells tarps tents mesh scrim ptfe silicones polyester grommets pvc banners oPPortunities nonwovens containment liners shades medical buoys structures conductive frames belts safety enclosures fiberglass sails shades membranes shelters screens turf upholstery polypropylene sewing protective welding sealing fasteners kevlar canopies geocells tarps tents mesh scrim ptfe silicones polyester grommets pvc banners nonwovens containment liners shades medical buoys structures conductive frames belts safety enclosures fiberglass sails shades membranes shelters screens turf upholstery polypropylene exhibit space sewing protective welding sealing fasteners kevlar canopies geocells tarps tents mesh scrim ptfe silicones polyester grommets pvc banners nonwovens containment liners shades medical buoys structures conductive frames belts safety enclosures fiberglass sails shades membranes shelters screens turf upholstery polypropylene sewing protective welding sealing fasteners kevlar canopies geocells tarps tents mesh scrim ptfe silicones polyester grommets pvc banners nonwovens containment liners shades medical buoys structures conductive frames belts safety enclosures fiberglass sails shades membranes Sponsorship shelters screens turf upholstery polypropylene sewing protective welding sealing fasteners kevlar canopies geocells tarps tents mesh scrim ptfe silicones polyester grommets pvc banners nonwovens containment liners shades medical buoys structures conductive frames belts safety enclosures fiberglass sails shades membranes shelters screens turf upholstery polypropylene sewing protective welding sealing fasteners kevlar canopies geocells tarps tents mesh scrim ptfe silicones polyester grommets pvc banners nonwovens containment liners shades medical buoys structures conductive frames belts safety enclosures fiberglass sails shades membranes shelters screens Print and website turf upholstery polypropylene sewing protective welding sealing fasteners kevlar canopies geocells tarps tents mesh scrim ptfe silicones polyester grommets pvc banners nonwovens containment liners shades medical buoys structures conductive frames belts safety enclosures fiberglass sails shades membranes shelters screens turf upholstery advertising polypropylene sewing protective welding sealing fasteners kevlar canopies geocells tarps tents mesh scrim ptfe silicones polyester grommets pvc banners nonwovens containment liners 25-27 shades medical buoys structures conductive frames belts safety enclosures fiberglass October 2011 sails shades membranes shelters screens turf upholstery polypropylene sewing protective Baltimore welding sealing fasteners kevlar canopies Maryland, USA geocells tarps tents mesh scrim ptfe silicones leading the way in specialty fabrics ifaiexpo.com “MMI enjoyed 105 quali- fied leads the first day in Orlando! IFAI Expo Americas is THE show to go to—the most popular photo: fl ickr.com /photos /cynicaloptimist license: creativecommons.org / licenses / by/ 3.0 show. In addition to new contacts, exhibiting gave Expo2011_HouseAd1.indd 1 11/22/10 11:21:44 AM us the opportunity toIFAI Expo Americas network with other exhibi- tors and reminisce withThe largest event for the technical textile and non-woven industry offers hundreds of customersthe best face-to-face marketing opportunities. An impressive 74% of our and suppliers.exhibitors return year after year and many of them tell us its the singlemost important show for them. We bring employees to the show that may otherwiseInvest in the preeminent show and promote your company in the official never get the opportunityshow publications: the IFAI Expo Americas Show Guide and Specialty to meet our customers andFabrics Review. vendors, so it’s great for them and MMI because it helps in customer serviceIFAI expo Americas 2011 eXHIBIt SPACe RAteS to meet the people you For information on the deal with on a daily basis. booth size/tyPe iFai member rate non- members IFAI Expo Americas on or before after June 1 Show Guide and While showing isn’t cheap, June 1 Specialty Fabrics we realize that one good heiGht restriction 8 ft. (2.44m) Review, see page 2. new customer could more 10’ x 10’ Standard (3.05m x 3.05m) $2,720 $3,010 $3,110 than pay for the entire 10’ x 10’ Corner (3.05m x 3.05m) $2,935 $3,230 $3,330 show. We also took advan- heiGht restriction 40 ft. (12.2m) tage of advertising oppor- tunities in the Review and 10’ x 20’ Island (3.05m x 6.1m) $6,105 $6,545 $6,745 the Expo Americas Show 10’ x 30’ Island (3.05m x 9.14m) $7,980 $8,425 $8,625 Guide. The Expo Guide 20’ x 20’ Island (6.1m x 6.1m) $9,680 $10,280 $10,480 is THE book people take 20’ x 30’ Island (6.1m x 9.14m) $14,405 $15,145 $15,345 home. They use it, mark it up, and take it home.” 20’ x 40’ Island (6.1m x 12.2m) $18,580 $19,290 $19,640 30’ x 30’ Island (9.14m x 9.14m) $21,495 $22,500 $22,700 nick Rivera, Production Manager MMI textiles Inc. 20’ x 50’ Island (6.1m x 15.24m) $22,620 $23,710 $23,910 Rocky River, oH 30’ x 40’ Island (9.14m x 12.2m) $27,215 $28,495 $28,795 30’ x 50’ Island (9.14m x 15.24m) $33,905 $34,435 $34,635 40’ x 40’ Island (12.2m x 12.2m) $36,235 $37,435 $37,735 www.IFAI.CoM 5
  6. 6. IFAI Integrated Media: ShOWS Contact IFAI today to plan your cross-mediaSpecialty Fabrics Review marketing strategy! Shelly Arman Sales CoordinatorIndustry experts since 1915 > www.specialtyfabricsreview.com +1 651 225 6987Specialty Fabrics Review is the official publication of IFAI Expo Asia. 800 436 2408 searman@ifai.com At last... A dynamic trade exhibition and conference dedicated to the technical textiles marketplac e in Asia Pacific. “We are exhibiting because of excellent contacts from IFAI, great support/ Pictured here is the exciting new Marina Bay Sands Resort & Conference Center where IFAI Expo Asia 2011 will take place. Asia 2011 organization and the opportunity to Technical Sessions will include: Medical and Healthcare Applications • Geosynthetic Applications for Infrastructure Technical Nonwoven Applications • E-Textiles Protective Clothing • Automotive Materials and Smart Fabrics • Sustainable Textiles • Architectural Shade and Structures increase business if aiex p o a sia .com in Asia.”0810RV-ExAsia_new.indd 1 8/24/10 4:18:10 PM Andreas wilhelm Market ManagerIFAI Expo Asia Verseidag-Indutex GmbH Krefeld, GermanyAt last... a dynamic trade exhibition and conference dedicated to thetechnicaltextiles marketplace in Asia-Pacific region. For information onPosition your company with other leaders in the technical textiles the IFAI Expo Asia Show Guide andindustry. IFAI Expo Asia 2011 will be a prominent showcase for all Specialty Fabricscompanies conducting business in the Asia Pacific region. Review see page 2.Expand your presence by combining your exhibit with an ad in theExpo Asia Show Guide and Specialty Fabrics Review, both of which will U.S. exhibitors arebe distributed to all show participants. eligible for special pricing discounts through an award BEFORE AFTER A: STAND SIZE jUNE 1 jUNE 1 TOTALS from the U.S. Depart- ment of Commerce. Shell Scheme rates Option available in multiples of 9 sqm only. Contact todd Lindemann ❑ Standard Shell U.S.$355 per sqm U.S.$380 per sqm to find out more. _____________ sqm x Standard Shell rate (See next page.) ❑ Enhanced U.S.$380 per sqm U.S.$405 per sqm Shell standard shell scheme enhanced shell scheme _____________ sqm x Enhanced Shell rate entitlements entitlements (per 9sqm) (per 9sqm) Raw Space rate 27 sqm and above only. » white laminated wall » white laminated wall partitions partitions ❑ Raw Space U.S.$325 per sqm U.S.$350 per sqm » 1 x fascia board with » 1 x fascia board with company’s name and stand company’s _____________ sqm x Raw Space rate number name and stand number » 1 x information counter » 1 x curve counter (1mH) IFAI Members deduct 5% » 2 x white folding chairs » 1 x barstool » 1 x wastepaper basket » 1 x wastepaper basket Total Section A » 2 x 40W fluorescent lights » 1 x round discussion table » 1 x 13amp/220V single- » 2 x black leather arm chair B: OPEN SIDES phase » 1 x 40W fluorescent lights power point » 1 x 13amp/220V single- ❑ 2 open sides U.S.$250 » 9sqm of needle punch carpet phase ❑ 3 open sides U.S.$500 power point » 2 x 100w spotlight ❑ 4 open sides U.S.$750 » 9sqm of needle punch carpet Total Section B TOTAL BOOTh COSTS6 IFAI Integrated Media Kit 2011 rev. 12.07.2011
  7. 7. IFAI Integrated Media: PUBLICATIONS Contact IFAI today to plan your cross-mediaFabric Architecture marketing strategy! Shelly ArmanDesign for sustainability > www.fabricarchitecturemag.com Sales Coordinator +1 651 225 6987 800 436 2408 searman@ifai.com Circulation: 8,000 Readership: 21,600Architects and the construction industry have been among the earliestadopters of efforts to reduce the world’s carbon footprint. FabricArchitecture is uniquely positioned to educate professionals about thebenefits of sustainability of fabric and fabric components.Six issues a year reach 8,000 readers: architects, landscape architects, Fabric Architecture readersdesigners, property developers and other construction professionals. 77% Architects/DesignersThey keep past issues for future reference and pass them along, reach- 20% Contractors/Engineers/ Specifiers (CSS)ing an audience of 21,600. 3% Schools/Libraries/Othersustainability PortFolio 15th annual sourcebookMarch/April Issue April Issue Duvall Design has hadthis annual showcase of projects, includes the Sourcebook provides technicalsources for suppliers and fabricators of reference information to architects and great success throughfabric architecture, awnings, canopies and designers. this supplement is distributed advertising in Fabricshade systems. Distributed at the AIA at the AIA national convention and isnational convention, this issue includes tipped into the July/August issue of Architecture magazine.an amazing portfolio of work showcasing Fabric Architecture magazine. We have received manyFA advertisers. phone calls due to an adFabric Architecture PRInt RAteS 2011 we ran and have fielded ad size issues hiGh-imPact many inquiries from [4-color] oPPortunities 6x 4x 1x your readership. Thank Special high visibility FP $3,875 $4,235 $4,695 options are affordable. you for all you do for the 2/3 P $3,255 $3,760 $4,155 Call today to find industry!!!!!! out more. Kate Cox, Creative Director 1/2 i $2,875 $3,290 $3,895 Duvall Design west Rockport, Maine 1/2 h $2,675 $3,085 $3,665 suPPortinG 1/3 P $1,845 $2,135 $2,845 orGanization 1/6 P $1,535 $1,825 $2,430 Fabric Structures cV 2 $4,475 Association (FSA) All other special positions, add 10%. www.fabricstructures- cV 3 $4,375 For a 12X rate, subtract 3% on all insertions. association.org cV 4 $4,695 An advertising agency discount of 15% is available center spread $4,475 to all agencies and to companies submitting their own ad placements. toc 1, 2, edit $4,475 IFAI members earn a 3% discount on all ads. Page 1 $4,475rev. 12.07.2011 www.IFAI.CoM 7
  8. 8. IFAI Integrated Media: ONLINE Contact IFAI today to plan your cross-mediaFabric Architecture marketing strategy! Shelly ArmanDesign for sustainability > www.fabricarchitecturemag.com Sales Coordinator +1 651 225 6987 800 436 2408 searman@ifai.com Monthly visitors: 7,800 Avg impressions: 14,400 click throuGh rates (ctr) website banner ads Fabric architecture: .63% B2B industry average CtR = .20-.25%** e-newsletter iFai worldwide e-newsletter (ctr) 24% | USAWebsite and e-newsletter 48% | Canada 32% | Latin AmericaThe Fabric Architecture website offers high visibility and immediate results. 27% | europeThe extensive article archive provides a wealth of information that boosts search 35% | Asia Pacificengine results, attracting a growing global audience. Advertising click through 50% | otherrates average .63%—much higher than the typical B2B average of .20-.25%. B2B industry averageYou can place a rotating banner ad (limited to 10 advertisers per site), a text ad, CtR = 10-15%**a video, footer button or sponsored content. There are many affordable options **MarketingSherpa, Lyris, DMA, Caslon & Co.that will drive new customers to your website and help build your sales pipeline.IFAI Worldwide e-newsletter is delivered to over 33,000 readers monthly,driving website visits. IFAI Worldwide recipients are able to open and clickthrough to targeted content on any of the seven magazine websites. Thisnewsletter enjoys consistently high open rates and impressive click throughrates (see information in right column).Fabric Architecture weB RAteS 2011 e-newsletter online adVertisinG rates 1 month 3 months 6 months 1 year oPPortunitiesHome Page exclusive Banner $1,495 $3,995 $6,995 $12,995 12 monthly issuesHome Page exclusive Video $995 $2,795 $5,295 $9,995 $200 per monthBanner Ads $695 $1,595 $2,495 $3,995 $400 per month top positionSponsored Content $595 $1,495 $2,395 $3,595text Ads $395 $895 $1,495 $2,395Footer Buttons $295 $695 $1,295 $1,995 Follow Fabric Architecture on Twitter and Facebook!8 IFAI Integrated Media Kit 2011
  9. 9. Contact IFAI today to plan your cross-mediaFabric Architecture marketing strategy! Shelly ArmanEditorial calendar Sales Coordinator +1 651 225 6987 800 436 2408January/February July/august editorial staFF searman@ifai.comSchedule of values 2 (where does the South America: new (fabric) world susan niemimoney go?) – Awnings/Canopies on the rise Associate Publisher iFai publicationsGreen roof case study Green roof case study +1 651 225 6984Continuing ed: new graphics for Continuing ed: Designing with etFe 800 319 9239buildings bonus distribution srniemi@ifai.combonus distribution ItMA (Int’l textile Machinery Assoc)IFAI expo Asia 2011 Asia 2011 + Advanced textiles 2011 bruce wrightSingapore; Mar 22-25 Barcelona, Spain; Sept 22-29 editorIFAI Canada expo 2011 Construct 2011; Chicago, ILQuébec, Canada; Feb 3-5 Sept 13-16 +1 651 225 6953tent expo 2011; St. Pete Beach, FL ASLA 2011 Convention expo and bnwright@ifai.comJan 24-27 Annual Meeting; San Diego, CA; oct 30-nov 1 Juliana wallacethe Rental Show 2011 (ARA)Las Vegas, nV; Feb 27-Mar 2 ad close/materials due web Content DeveloperneCPA expo 2011/MFA Upper May 17/Jun 3 +1 651 225 6927Atlantic Regional workshop jrwallace@ifai.comSpringfield, MA; Jan 27-29 september/octoberAssoc of Collegiate Schools of Regenerative landscapesArchitecture (ACSA) 2011 Annual Green roof applicationMtg; Quebéc, Canada; Mar 3-6 Continuing ed: energy considerationsad close/materials duenov 17/Dec 3 bonus distribution IFAI expo 2011; Baltimore, MD; oct 25-27march/april RISe Conference (Research, Innovation & Science for engineeredSustainability Portfolio Fabrics); Baltimore, MD; tBDProducts, Services 26th Annual IIDeX/neocon Canadabonus distribution expo (International Interior DesignIndex 11 exposition); toronto, Canada; tBDGeneva, Switzerland; Apr 12-15 tappi PeeRS (Pulping, engineering,American Institute of Architects environmental, Recycling and iFai websites(AIA) nat’l Convention Sustainability) Conference;new orleans, LA; May 12-14 norfolk, VA; tBDoutlook Conference 2011 PAMA + Canvas Products Association specialtyfabricsreview.comwhite Sulfer Springs, wV; May 2-3 Zone 7 Convention; Pittsburgh, PA; tBD fabricarchitecturemag.comad close/materials dueJan 17/Feb 3 ad close/materials due fabricgraphicsmag.com Jul 17/Aug 3sourcebook 15 geosyntheticsmagazine.comHardware: cables, fittings, november/december intentsmag.comconnectionsad close/materials due London 2012 olympics buildings marinefabricatormag.comFeb 17/Mar 3 Kinetic/dynamic buildings Green roof case study upholsteryjournalmag.com Continuing ed: Intelligent skins/may/June facades ifai.comChina – new markets, latest designs ad close/materials dueGreen roof application Sep 17/oct 3Continuing ed: PV+ fabric basicsbonus distributionGreen Roofs for Healthy Cities; tBDACASPA 2011 Convention (AustralianCanvas and Synthetic ProductsAssociation); Sydney, Australia;Jul 23-25oFPAnZ (outdoor Fabric Associationof new Zealand); tBDad close/materials dueMar 17/Apr 3 Industrial Fabrics Association International 1801 County Road B W. Roseville, MN 55113 800.225.4324 Fax:1 651 225 6966 www.ifai.com Bonus distribution is subject to change. www.IFAI.CoM 9
  10. 10. IFAI Integrated Media: PUBLICATIONS Contact IFAI today to plan your cross-mediaFabric Graphics marketing strategy! Shelly Arman Sales CoordinatorYour source from inspiration to application > www.fabricgraphicsmag.com +1 651 225 6987 800 436 2408 searman@ifai.com 8,000 Circulation: Readership: 21,600Digital technology is the fastest-growing method of printing textiles. In theUnited States, wide format printing continues to grow at about 10 percentper year. The U.S. sustainability movement is a key issue driving growth inthe soft signage market.The 8,000 readers of Fabric Graphics are printers, sign makers and customfabric product manufacturers making tents, exhibit displays, point of pur- Fabric Graphics readerschase display, interior and exterior advertising, awnings and much more. 20% Printers (commercial, digital, wide, fabric)Six issues a year are passed along to 21,600 such industry professionals. 18% Indoor adv./POPFabric GraPhics buyer’s Guide 12% Awnings/Canopies 12% SignsPublished in July, this comprehensive directory of suppliers includeshundreds of products across the entire supply chain: fabrics, films 11% Exhibits/Displaysand finishes; equipment, inks and accessories; and end products 10% Custom canvas (truckand services. covers, tents) 9% Outdoor adv. 8% Flags/BannersFabric Graphics PRInt RAteS 2011 hiGh-imPact “The Fabric Graphics ad size issues oPPortunities [4-color] Fabric Substrates for 6x 4x 1x Special high visibility options are affordable. Digital Printing list FP $3,280 $3,685 $4,095 Call today to find is the most complete 2/3 P $2,735 $3,145 $3,355 out more. list I have ever come 1/2 i $2,515 $2,895 $3,115 across. Bar none. It will 1/2 h $2,295 $2,675 $2,930 suPPortinG be extremely usable 1/3 P $1,855 $2,065 $2,375 orGanization for my business. I’ve $1,565 $1,875 Fabric Graphics 1/6 P $1,355 been working in the Association (FGA) cV 2 $4,145 All other special positions, www.fabricgraphicsassociation.com industry for 14 years. add 10%. cV 3 $3,525 For a 12X rate, subtract 3% I commend you. I find on all insertions. cV 4 $4,295 An advertising agency the magazine very discount of 15% is available center spread $6,645 to all agencies and to informative.” companies submitting their own ad placements. Bill Buyers toc 1, 2 $3,985 IFAI members earn a 3% BuyRes Graphic Design discount on all ads. editorial $3,585 Page 1 $3,945 rev. 12.07.201110 IFAI Integrated Media Kit 2011
  11. 11. IFAI Integrated Media: ONLINE Contact IFAI today to plan your cross-mediaFabric Graphics marketing strategy! Shelly ArmanYour source from inspiration to application > www.fabricgraphicsmag.com Sales Coordinator +1 651 225 6987 800 436 2408 searman@ifai.com Monthly visitors: 3,020 Avg impressions: 5,774 click throuGh rates (ctr) website banner ads Fabric Graphics: .62% B2B industry average CtR = .20-.25%** e-newsletter iFai worldwide e-newsletter (ctr) 24% | USAWebsite and e-newsletter 48% | Canada 32% | Latin AmericaThe Fabric Graphics website offers high visibility and immediate results. The 27% | europeextensive article archive provides a wealth of information that boosts search 35% | Asia Pacificengine results, attracting a growing global audience. Advertising click through 50% | otherrates average .62%—much higher than the typical B2B average of .20-.25%. B2B industry averageYou can place a rotating banner ad (limited to 10 advertisers per site), a text CtR = 10-15%**ad, a video, footer button or sponsored content. There are many affordable **MarketingSherpa, Lyris, DMA, Caslon & Co.options that will drive new customers to your website and help build yoursales pipeline.IFAI Worldwide e-newsletter is delivered to over 33,000 readers monthly,driving website visits. IFAI Worldwide recipients are able to open and clickthrough to targeted content on any of the seven magazine websites. Thisnewsletter enjoys consistently high open rates and impressive click throughrates (see information in right column).Fabric Graphics weB RAteS 2011 online adVertisinG rates 1 month 3 months 6 months 1 year e-newsletter oPPortunitiesHome Page exclusive Banner $1,495 $3,995 $6,995 $12,995 12 monthly issuesHome Page exclusive Video $995 $2,795 $5,295 $9,995 $200 per monthBanner Ads $695 $1,595 $2,495 $3,995 $400 per month top positionSponsored Content $595 $1,495 $2,395 $3,595text Ads $395 $895 $1,495 $2,395Footer Buttons $295 $695 $1,295 $1,995 Follow Fabric Graphics on Twitter and Facebook! www.IFAI.CoM 11

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