www.mediafuturist.comBy Gerd Leonhard
gerd@mediafuturist.com
www.mediafuturist.com
www.music20book.com
Music 2.0:
Formulat...
www.mediafuturist.com
This has been the music industry’s response
to almost all new innovations and changes:
...usually wi...
www.mediafuturist.com
So now we are here
Source: Flickr
3Wednesday, July 2, 2008
www.mediafuturist.com
And who has steered this ship?
4Wednesday, July 2, 2008
www.mediafuturist.com
Really?
Source: NYT
5Wednesday, July 2, 2008
www.mediafuturist.com
The Abject Failure of Music Protection & Control
Trying to control digital distribution via technica...
www.mediafuturist.com
A message to IFPI BPI RIAA CRIA:
Say Goodbye to the World of Scarcity
Source: The LongTail (Chris An...
www.mediafuturist.com
The End of Scarcity changes everything
8Wednesday, July 2, 2008
www.mediafuturist.com
DISRUPTION
Disruption is good.
Disruption is inevitable.
Disruption is where we must to put our mone...
www.mediafuturist.com
A tidal wave of Change
Source: Flickr
10Wednesday, July 2, 2008
www.mediafuturist.com
C u l t u re
Mark Andreesen
But this is NOT about Technology
11Wednesday, July 2, 2008
www.mediafuturist.com
Now, we need a
networked, web-native
Music (not Record!) Business.
12Wednesday, July 2, 2008
www.mediafuturist.com
Music is a
Social Medium
13Wednesday, July 2, 2008
www.mediafuturist.com
Without sharing, the music business is dead
"In the past you were what you owned. Now you are what y...
www.mediafuturist.com
Today’s Marketing Keywords:
Co-Creation. Sharing. Communing.
15Wednesday, July 2, 2008
www.mediafuturist.com
Instead of Control, Trust is the key to success in a Networked World
http://www.guardian.co.uk/media...
www.mediafuturist.com
Goodbye ‘Control’ Obsession
17Wednesday, July 2, 2008
www.mediafuturist.com
Goodbye ‘Copy’ as primary value
18Wednesday, July 2, 2008
www.mediafuturist.com
19Wednesday, July 2, 2008
www.mediafuturist.com
Wanting to disconnect people because they
download music is wrong.
Criminalizing 90% of the populati...
www.mediafuturist.com
Goodbye ‘Consumer’as we know them
Source:
Web tbd
21Wednesday, July 2, 2008
www.mediafuturist.com
T h e P e o p l e
f o r m e r l y
k n o w n a s
C o n s u m e r s
Welcome to
22Wednesday, July 2, 20...
www.mediafuturist.com
So what would a web-native model look like?
Respect for the Creators and the Users, first and foremo...
www.mediafuturist.com
Old tollbooth logic
http://www.repmanblog.com/photos/uncategorized/48750_a.jpg
24Wednesday, July 2, ...
www.mediafuturist.com
New tollbooth logic
25Wednesday, July 2, 2008
www.mediafuturist.com
For the creators
For the Users Feels Like
Free
26Wednesday, July 2, 2008
www.mediafuturist.com
And a flat rate is just the beginning!
27Wednesday, July 2, 2008
www.mediafuturist.com
The Digital Music Flat Rate is inevitable
+ =
+ =
~1910
~2009?
‘Follow’ me:
Twitter: gleonhard + dai...
www.mediafuturist.com
Search IS Media -what better place to offer your music?
29Wednesday, July 2, 2008
www.mediafuturist.com
So why isn’t Google licensed for music yet?
30Wednesday, July 2, 2008
www.mediafuturist.com
Let’s start sharing in those revenues!
Start giving PERMISSION
31Wednesday, July 2, 2008
www.mediafuturist.com
And get ‘paid with attention’
32Wednesday, July 2, 2008
www.mediafuturist.com
The Future of Content *Inspired by Kevin Kelly
Copies of digital content will
Feel Like Free
But:
Co...
www.mediafuturist.com
Kevin Kelly: The key is to offer valuable
intangibles that can not be reproduced at zero
cost, and w...
www.mediafuturist.com
35Wednesday, July 2, 2008
www.mediafuturist.com
Welcome to the new record labels: Blogs
Sifting, collating, connecting...
curating - the new A&R
36W...
www.mediafuturist.com
Welcome: The digital Music Flat Rate
37Wednesday, July 2, 2008
www.mediafuturist.com
When?
38Wednesday, July 2, 2008
www.mediafuturist.com
"When The winds of change are
blowing, some people are building
shelters, and others are building
wi...
www.mediafuturist.com
Gerd Leonhard
gerd@mediafuturist.com
www.mediafuturist.com
www.music20book.com
Thanks for reading ~
...
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Industrie musicale et iphone : comment la musique se diffuse sur les réseaux mobiles

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Comment la musique se diffuse sur les réseaux mobiles et les smartphones ?

Retour sur le succès de l'iphone et des sonneries pour iphone avec le téléchargement gratuit proposé sur Internet et les principaux moteurs de recherche de musique.

Comment sont organisés les droits d'auteur dans l'industrie musicale et comment tout cela est géré avec les possibilités offertes par le média Internet.

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Industrie musicale et iphone : comment la musique se diffuse sur les réseaux mobiles

  1. 1. www.mediafuturist.comBy Gerd Leonhard gerd@mediafuturist.com www.mediafuturist.com www.music20book.com Music 2.0: Formulating a Web-Native Music Industry 1Wednesday, July 2, 2008
  2. 2. www.mediafuturist.com This has been the music industry’s response to almost all new innovations and changes: ...usually with detrimental consequences for the Artists and Writers 2Wednesday, July 2, 2008
  3. 3. www.mediafuturist.com So now we are here Source: Flickr 3Wednesday, July 2, 2008
  4. 4. www.mediafuturist.com And who has steered this ship? 4Wednesday, July 2, 2008
  5. 5. www.mediafuturist.com Really? Source: NYT 5Wednesday, July 2, 2008
  6. 6. www.mediafuturist.com The Abject Failure of Music Protection & Control Trying to control digital distribution via technical protection measures (DRM / TPM) has failed miserably, and trying to control digital distribution via the Networks will fail, too. 6Wednesday, July 2, 2008
  7. 7. www.mediafuturist.com A message to IFPI BPI RIAA CRIA: Say Goodbye to the World of Scarcity Source: The LongTail (Chris Anderson) 7Wednesday, July 2, 2008
  8. 8. www.mediafuturist.com The End of Scarcity changes everything 8Wednesday, July 2, 2008
  9. 9. www.mediafuturist.com DISRUPTION Disruption is good. Disruption is inevitable. Disruption is where we must to put our money. Disruption in the Music Industry = the Creators and the Users are taking back Control. What do Amazon Google Nokia Sirius/XM Wordpress Linux Skype Wikipedia Craigslist Apple Facebook Last.fm Tivo Netflix Easyjet .... have in common? 9Wednesday, July 2, 2008
  10. 10. www.mediafuturist.com A tidal wave of Change Source: Flickr 10Wednesday, July 2, 2008
  11. 11. www.mediafuturist.com C u l t u re Mark Andreesen But this is NOT about Technology 11Wednesday, July 2, 2008
  12. 12. www.mediafuturist.com Now, we need a networked, web-native Music (not Record!) Business. 12Wednesday, July 2, 2008
  13. 13. www.mediafuturist.com Music is a Social Medium 13Wednesday, July 2, 2008
  14. 14. www.mediafuturist.com Without sharing, the music business is dead "In the past you were what you owned. Now you are what you share." Charles Leadbeater – We Think 14Wednesday, July 2, 2008
  15. 15. www.mediafuturist.com Today’s Marketing Keywords: Co-Creation. Sharing. Communing. 15Wednesday, July 2, 2008
  16. 16. www.mediafuturist.com Instead of Control, Trust is the key to success in a Networked World http://www.guardian.co.uk/media/2008/apr/21/netmusic 16Wednesday, July 2, 2008
  17. 17. www.mediafuturist.com Goodbye ‘Control’ Obsession 17Wednesday, July 2, 2008
  18. 18. www.mediafuturist.com Goodbye ‘Copy’ as primary value 18Wednesday, July 2, 2008
  19. 19. www.mediafuturist.com 19Wednesday, July 2, 2008
  20. 20. www.mediafuturist.com Wanting to disconnect people because they download music is wrong. Criminalizing 90% of the population because of a lack of a new model to serve them is wrong. Exploiting market weaknesses to withhold music licenses is wrong, and so is ruthlessly capitalizing on one’s market position Using copyright as an excuse to extort the users and the organizations that serve them is wrong Let’s face it: this is wrong 20Wednesday, July 2, 2008
  21. 21. www.mediafuturist.com Goodbye ‘Consumer’as we know them Source: Web tbd 21Wednesday, July 2, 2008
  22. 22. www.mediafuturist.com T h e P e o p l e f o r m e r l y k n o w n a s C o n s u m e r s Welcome to 22Wednesday, July 2, 2008
  23. 23. www.mediafuturist.com So what would a web-native model look like? Respect for the Creators and the Users, first and foremost Based on providing Access first - and then sell a Copy Based on Usage Rights, not (just) Copyright Based on dozens of revenue streams, not solely ‘selling copies’ Driven by fully legalized, open Sharing Driven by Syndication (i.e. the Users marketing what they like) Decentralized and networked Powered partly by Advertising 2.0 Multi-platform access but mostly mobile Bundled in other services, but basic access ‘feels like free’ Open and transparent business practices 23Wednesday, July 2, 2008
  24. 24. www.mediafuturist.com Old tollbooth logic http://www.repmanblog.com/photos/uncategorized/48750_a.jpg 24Wednesday, July 2, 2008
  25. 25. www.mediafuturist.com New tollbooth logic 25Wednesday, July 2, 2008
  26. 26. www.mediafuturist.com For the creators For the Users Feels Like Free 26Wednesday, July 2, 2008
  27. 27. www.mediafuturist.com And a flat rate is just the beginning! 27Wednesday, July 2, 2008
  28. 28. www.mediafuturist.com The Digital Music Flat Rate is inevitable + = + = ~1910 ~2009? ‘Follow’ me: Twitter: gleonhard + dailywisdoms Facebook: Gerd Leonhard 28Wednesday, July 2, 2008
  29. 29. www.mediafuturist.com Search IS Media -what better place to offer your music? 29Wednesday, July 2, 2008
  30. 30. www.mediafuturist.com So why isn’t Google licensed for music yet? 30Wednesday, July 2, 2008
  31. 31. www.mediafuturist.com Let’s start sharing in those revenues! Start giving PERMISSION 31Wednesday, July 2, 2008
  32. 32. www.mediafuturist.com And get ‘paid with attention’ 32Wednesday, July 2, 2008
  33. 33. www.mediafuturist.com The Future of Content *Inspired by Kevin Kelly Copies of digital content will Feel Like Free But: Context is not The Experience is not Packaging [Alt Out] is not Curation is not 33Wednesday, July 2, 2008
  34. 34. www.mediafuturist.com Kevin Kelly: The key is to offer valuable intangibles that can not be reproduced at zero cost, and will thus be paid for: 1. Immediacy - priority access, immediate delivery 2. Personalization - tailored just for you 3. Interpretation - support and guidance 4. Authenticity - be sure it is the real thing? 5. Accessibility - wherever, whenever 6. Embodiment & Experience 7. Patronage - "paying simply because it feels good" 8. Findability & Curation Read: http://www.kk.org/thetechnium/archives/2008/01/better_than_fre.php 34Wednesday, July 2, 2008
  35. 35. www.mediafuturist.com 35Wednesday, July 2, 2008
  36. 36. www.mediafuturist.com Welcome to the new record labels: Blogs Sifting, collating, connecting... curating - the new A&R 36Wednesday, July 2, 2008
  37. 37. www.mediafuturist.com Welcome: The digital Music Flat Rate 37Wednesday, July 2, 2008
  38. 38. www.mediafuturist.com When? 38Wednesday, July 2, 2008
  39. 39. www.mediafuturist.com "When The winds of change are blowing, some people are building shelters, and others are building windmills." Chinese Proverb 39Wednesday, July 2, 2008
  40. 40. www.mediafuturist.com Gerd Leonhard gerd@mediafuturist.com www.mediafuturist.com www.music20book.com Thanks for reading ~ Download my new book! 40Wednesday, July 2, 2008

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