the overall experience of a person using a product such as a
website or computer application, especially in terms of how easy
or pleasing it is to use.
"if a website degrades the user experience too much, people will
simply stay away"
“Design is not just what it looks like and
feels like. Design is how it works.”
What is the purpose or
goal of your website?
Is the message consistent?
“Usability rules the Web. Simply stated,
if the customer can’t find a product,
then he or she will not buy it.”
Do you know your
What is your target audience?
WHO are the users?
WHAT are the activities they wish to perform?
WHY do they want to use/buy our product?
HOW does your product/service fit the context of their life?
Let’s call this (very simple) example persona:
Tech-Unsavvy Customer Support’s Worst Nightmare
- He is not good with computers and very impatient
- He prefers to talk to a real person when he has questions or a
problem instead of doing research himself online
We need to make our website very easy to use and navigate for
him. Provide: effective CTAs, FAQs, user-friendly support forums
and if all else fails a number or email to reach customer support.
“Users are not always logical, at least
not on the surface.To be a great designer
you need to look a little deeper into
how people think and act.”
Your client is often not
your target audience!
Design for the User!
Where do your
users come from?
Where do your
Most likely not always on your homepage.
How do your users
interact with your site?
Analyse existing site
make assumptions for new sites
Review your assumptions!
Get user feedback!
“Failure comes when you don’t listen.
You can’t put something out there and
assume it’s great. It’s up to us to make sure
we’re listening to improve our chances
for success—if not this time, next time.”