A presentation for Bristol and Bath Marketing Network 13/1/15. Businesses with a clear purpose and compelling mission will always create the best content. Want to get results from your content marketing? Start with the WHY not the WHAT to build trust and stand out from the crowd. Here's how, with examples from three purpose-led UK businesses getting it just right - Finisterre, Sugru and software company Desynit. Ideas from Simon Sinek and advice from Sonja Jefferson and Sharon Tanton of Valuable Content #smallbusiness #marketing #contentmarketing #valuablecontent #purpose #startwiththewhy

6. @simonsinekTEDTalk (Click to view the talk)

10. @FinisterreUK ComingUpFor Air(Click to view film on the web)

13. SUGRU