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116883881 stop-undermining-your-article-submissions


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116883881 stop-undermining-your-article-submissions

  1. 1. Stop Undermining Your Article Submissions!
  2. 2. Your web site plays an integral role in your article submission strategy. If it isnt up to par, your articlesubmission projects wont produce much in the way of results.
  3. 3. To support your efforts in writing and submitting articles, you need a solid workhorse, which is the job of your web site. Its not just for looks, but rather serves the purposeof offering something of value to your target audience and converting browsers to faithful readers, loyal newsletter subscribers and committed buyers!
  4. 4. On the Internet, just like with bricks-n-mortarbusinesses, appearance is critical. Use these strategies to elevate your web site giving it literal curb appeal andimproving your business, which translates to more article acceptances and more exposure in your target market!
  5. 5. * Cut the Pomp and Circumstance
  6. 6. As with so many elements of the Internet, the use of aSplash Page featuring fancy graphics and an Enter button is obsolete. Most people find them irritating and wont even venture past this point to see the rest of your web site, so delete your splash page now!
  7. 7. * Professionalism
  8. 8. If your web site looks the Internet Amateur Hour, youreprobably turning off prospects. Quality clients/customers wont do business with you if your image is unprofessional. Make sure that pages are neat and organized featuring content thats easily readable. Be consistent in formatting from page-to-page to prevent a thrown-together look.
  9. 9. * Focus
  10. 10. Just like your articles, your web site needs focus. No business fills every need for every consumer, so directyour web site to the prospective clients/customers in your target market. Be clear about the products/services you offer and engage prospects in your specific market by catering to their needs exclusively and better than your competition.
  11. 11. * Presence
  12. 12. Online businesses have to overcome the hurdle of not having face-to-face contact with prospects. Make interaction with you a simple process by providing acontact form, listing a phone number and including an e- mail address on every page.
  13. 13. * Stick to Business
  14. 14. Does your web site look reflect you as a businessprofessional or does it blast prospects with a variety of hard-to-read fonts and excessive graphics? Limit thenumber of fonts and colors used throughout your site.Use graphics judiciously avoiding slow-loading designs that frustrate prospects.
  15. 15. * Content
  16. 16. They call it king for a reason, so dont dethrone yourefforts by featuring the same old content. Give prospects and search engines, plus your regularclients/customers, fresh content that fits your theme and offers value to your target audience.
  17. 17. * Accentuate
  18. 18. Pay special attention to your Articles Page. Include reprint details with your required guidelines above your articles. Use inviting language in your guidelines encouraging publishers to take advantage of your material. Make it convenient for publishers by listing articles alphabetically by title and include a three-line description. Link titles tothe actual article page with offer versions in html, pdf and text files.
  19. 19. * Courting Publishers
  20. 20. Publishers are very busy people, so make it easy for themto publish your articles. Offer a separate publishers onlysubscription notifying them when you have a new article available.
  21. 21. * Show Your Smile
  22. 22. Potential clients want to know who you are. Include a photo on your Article Page for publishers/editors to usewhen they reprint your articles. Prospects also appreciatebeing able to actually see a person because it makes doing business online much more personal.
  23. 23. * Call-to-Action
  24. 24. Youre wasting time, effort and valuable space with webpages that dont give clients/customers the opportunity to do business with you! Each page, even your individualarticle pages, should always include a call-to-action. Strut your stuff by offering prospects your newsletter and/or subscriptions to your exclusive members-only offerings. Streamline the process and gain more clients.
  25. 25. * Testimonials
  26. 26. Share client/customer testimonials with prospects insteadof keeping them to yourself. Add at least one testimonial per page including article pages letting prospects know just how valuable others find your products/services.
  27. 27. * Respect Clients/Customers
  28. 28. More than ever, people are concerned with the security oftheir private information. Establish a clear privacy policyand publish it on your web site and linking to it from each page.
  29. 29. * Guarantee It In Writing
  30. 30. Decide your return/refund policy before your web site goes live! No matter how good your product or service is, at some point, youre going to have an unsatisfiedcustomer. Create a consistent refund policy up front andupdate it immediately on your web site if you change it.
  31. 31. * Polish The Final Product
  32. 32. Grammatical mistakes like misspellings, improper punctuation, and capitalization errors signal prospects that youre not attentive to detail. Have someoneproofread your entire site including your articles to make sure all text is error-free.
  33. 33. So, whats your curb appeal? Your web site is your online office and showroom. Does it make you look like a professional or more like an amateur with a sideline hobby?
  34. 34. Remember, marketing with articles is about generatingexposure. Although publishers need articles they may notaccept them if your site is poorly designed, disorganized or filled with grammatical errors and outdated content. Put your best foot forward to prospective publishers andclients who come to you through your article submissions.If, despite your best efforts, your web site still needs work consider hiring a professional. Youll quickly recoup the cost of hiring an expert with more sales and increased exposure!
  35. 35. (c) 2005, Davis Virtual Assistance. This article may bereproduced in all venues so long as the content and by-line are reprinted intact and all links are set live.
  36. 36. Please visit: ?id=231378 for more info