User eXperience
Workshop 1

Sónia Sousa & Mati Mottus, TLU, 2014
General aim…
• Develop one's own conceptual
understanding of
–how to apply
• the methods;
• the tools; and
• Metrics

–bas...
Workshop 1
• It aims is to
– evaluate how real users experience from
• using online media players (web service)

• It incl...
Workshop 1
• Measuring the user experience
– Effectiveness and efficiency and user behaviors

• From two perspective
• Use...
UX workshop 1
• How to?
– Identify the target audience
– Creating Usability Test Tasks
• set of 5 to 10 tasks within a 90-...
Category of UX methods
• Study types
–
–
–
–

• Development phase

Field studies
Lab studies
Online studies
Questionnaires...
What you need to do
• First
– Read the material available in drop box
– Start with script-procedure
• And try to follow th...
Exploration test
• Designer perspective
– Using Heuristic Evaluation

• What is it
– is an evaluation of an interface perf...
Things to know
• About the procedure
– A moderator shows a design to gain perceptions
of people.
– The user is encouraged ...
Things to know
• About the procedure
– Users should not be directed in any specific way.
– Exploration test are conducted ...
Data analysis
• Success Rate: Task completion success
– We define success rate by the percentage of
progress users made in...
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Workshop 1 - User eXperience evaluation

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Workshop on measuring the user eXperience, effectiveness and efficiency and user behaviors.
This is from two perspective (1) user perspective (pragmatic aspects) and (2) designer perspective (pragmatic aspects).

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Workshop 1 - User eXperience evaluation

  1. 1. User eXperience Workshop 1 Sónia Sousa & Mati Mottus, TLU, 2014
  2. 2. General aim… • Develop one's own conceptual understanding of –how to apply • the methods; • the tools; and • Metrics –based on a defined criteria. Sónia Sousa & Mati Mottus, TLU, 2014
  3. 3. Workshop 1 • It aims is to – evaluate how real users experience from • using online media players (web service) • It include 2 main procedures – One uses • Think-out-loud protocol; and • Task Completion Rates – Another uses • Exploration test – Heuristic Evaluation Sónia Sousa & Mati Mottus, TLU, 2014
  4. 4. Workshop 1 • Measuring the user experience – Effectiveness and efficiency and user behaviors • From two perspective • User perspective (pragmatic aspects) – Perceiving information – Interpreting information – Decision making • Designer perspective (pragmatic aspects) – Providing information – Storing information – Information architecture Sónia Sousa & Mati Mottus, TLU, 2014
  5. 5. UX workshop 1 • How to? – Identify the target audience – Creating Usability Test Tasks • set of 5 to 10 tasks within a 90-minute session – Do the test • Read to the participant one task at a time, and give time to complete the task – Do the exploration test – Data Analysis Sónia Sousa & Mati Mottus, TLU, 2014
  6. 6. Category of UX methods • Study types – – – – • Development phase Field studies Lab studies Online studies Questionnaires / Scales • Studied period of experience – – – – Concepts Early prototypes Functional prototypes Products on market • Evaluator / Information provider – Before usage – Snapshots – An episode (of a task or activity) – Long-term UX – – – – UX experts One user at a time Groups of users Pairs of users Sónia Sousa & Mati Mottus, TLU, 2014
  7. 7. What you need to do • First – Read the material available in drop box – Start with script-procedure • And try to follow the procedure • Tools to be use – (get familiar with them) • Scripts forms • Evaluation and observation sheets • Recording tools (QuickTime player) Sónia Sousa & Mati Mottus, TLU, 2014
  8. 8. Exploration test • Designer perspective – Using Heuristic Evaluation • What is it – is an evaluation of an interface performed by one or more HCI experts • What you need to do – Executer same tasks procedure asked to users • File (task-scrips-for-user.pdf) – Fill the file about heuristic evaluation analysis • File (Heuristic_Evaluation.pdf) Sónia Sousa & Mati Mottus, TLU, 2014
  9. 9. Things to know • About the procedure – A moderator shows a design to gain perceptions of people. – The user is encouraged to freely explore the design; and – The moderator asks questions when something interesting happens. – A moderator provides a user with tasks to perform during testing that reflect their different usage patterns. Sónia Sousa & Mati Mottus, TLU, 2014
  10. 10. Things to know • About the procedure – Users should not be directed in any specific way. – Exploration test are conducted as one session. – Participants will perform a set of 5 to 10 tasks within a 90-minute session. – Tasks should represent the most common user goals – It is crucial to establish very clear success criteria for each task. Sónia Sousa & Mati Mottus, TLU, 2014
  11. 11. Data analysis • Success Rate: Task completion success – We define success rate by the percentage of progress users made in completion the task – measure the percentage of tasks that users complete correctly • See http://www.measuringusability.com/ • Look for the most suitable calculator Sónia Sousa & Mati Mottus, TLU, 2014

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