Branding 2008 Linked In

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2008 TIC Branding Renewal

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Branding 2008 Linked In

  1. 1. TIC Travel Insurance Coordinators Ltd. 2008 Branding
  2. 2. TIC Brand Style 1 <ul><li>Corporate Branding </li></ul><ul><ul><li>TIC logo </li></ul></ul><ul><ul><li>overall navy blue </li></ul></ul><ul><ul><li>topographical map </li></ul></ul><ul><ul><li>“ wherever you go” tagline </li></ul></ul><ul><li>Collateral </li></ul><ul><ul><li>stationary </li></ul></ul><ul><ul><li>business cards </li></ul></ul><ul><ul><li>corporate kits </li></ul></ul><ul><ul><li>powerpoint presentations </li></ul></ul><ul><ul><li>tictalk newsletters </li></ul></ul><ul><ul><li>tradeshow banners </li></ul></ul>Audience Primary: Current & new accounts Secondary: Public; clients of our accounts
  3. 3. Corporate Brand Style
  4. 4. TIC Corporate Tagline <ul><ul><li>success </li></ul></ul><ul><ul><li>support </li></ul></ul><ul><ul><li>assurance </li></ul></ul><ul><ul><li>coverage </li></ul></ul><ul><ul><li>protection </li></ul></ul>“ wherever you go”
  5. 5. Corporate Brand Style Tradeshow banners speak to our 3 key business offerings: Successful partnerships between TIC and accounts. Our core product, insurance coverage wherever one goes. Support & assistance in times of medical emergency. All 3 concepts align with our tagline in various contexts of the relationship.
  6. 6. TIC Brand Style 3 <ul><li>Product Branding </li></ul><ul><ul><li>TIC logo </li></ul></ul><ul><ul><li>corporate brand elements </li></ul></ul><ul><ul><li>targeted photography </li></ul></ul><ul><ul><li>colour coding </li></ul></ul><ul><ul><li>“ wherever you go” tagline </li></ul></ul><ul><li>Collateral </li></ul><ul><ul><li>product policy booklets </li></ul></ul><ul><ul><li>product brochures </li></ul></ul><ul><ul><li>product posters </li></ul></ul><ul><ul><li>product landing pages </li></ul></ul>Audience Primary: Current Accounts Secondary: Insureds * note although the inclination is to say that the primary audience is the end client, in this case it’s truly our accounts who been wanting updated materials to pass along to their clients for some time now – we get more value from their assessment/perception of our materials.
  7. 7. Product Brand Style Policy Booklets and brochures – visually appealing; easily distinguishable from one another, professional yet approachable, photography speaks to our target market for each insurance product
  8. 8. TIC vs. other brands…
  9. 9. Independent 3 rd Party Creative Review <ul><li>Overall rating on key branding factors, score out of 5: </li></ul><ul><li>Professional looking - 5 </li></ul><ul><li>Commanding respect - 4.5 </li></ul><ul><li>Modern looking - 4.5 </li></ul><ul><li>Consistent look to images throughout the various products - 5 </li></ul><ul><li>Very unique to what is already out there in the market - 4 </li></ul><ul><li>Colour: </li></ul><ul><li>“ Blue, according to the science of colour, is for future planning. Thus an appropriate base and unifying colour and it makes your TIC logo &quot;pop&quot;. The colours used to differentiate each offering are good and complimentary to the base colour.” </li></ul><ul><li>Imagery: </li></ul><ul><li>“ The topographic map pattern may feel very clinical, but consistent with travel and positions you as experts.” </li></ul><ul><li>Fonts: </li></ul><ul><li>“ The typography is clean and nicely set. Overall, I think this is an effective new design.” </li></ul><ul><li>“ Overall rating = 4.42/5 I think the project fulfills all your objectives quite well.” </li></ul>
  10. 10. Thank you

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