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The Why, What, and How of Innovation Management - ISO TC 279

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The scope of ISO TC 279 is “Standardization of terminology tools and methods and interactions between relevant parties to enable innovation.”

Published in: Leadership & Management

The Why, What, and How of Innovation Management - ISO TC 279

  1. 1. THE WHY, WHAT, AND HOW OF INNOVATION MANAGEMENT Introduction to ISO/TC 279 Dr. Sonia Ben Hamida, Design-to-Value Manager, ArianeGroup
  2. 2. Martin, Roger L. The Design of Business. 2009 Innovation is not just about technology. It’s about what people desire, and if it is technically feasible as well as economically viable. Desirability ProfitabilityFeasibility An innovation is anything that is both new and useful. It can be a product or a service. It can be a process or a way of organizing. It can be incremental, or it can be breakthrough. WHAT DO WE MEAN BY INNOVATION?
  3. 3. WHY INNOVATE? Innovate to Energize Innovate to Grow and make Profit Innovate to Survive Maital and Seshadri. Innovation Management: Strategies, Concepts and Tools for Growth and Profit. 2012
  4. 4. OUTLINE Why manage innovation? What to manage? How to manage innovation?
  5. 5. OUTLINE Why manage innovation? What to manage? How to manage innovation?
  6. 6. WHY MANAGE INNOVATION? From Serendipity to Systematic Process Insights IdeasPrototype Solution *(Harvard Business Review 2014)
  7. 7. OUTLINE Why manage innovation? What to manage? How to manage innovation?
  8. 8. EXECUTION VS INNOVATION Execution Innovation Objective Measure financial results Measure the reduction of risk & uncertainty Metrics Key Performance Indicators Testing Assumptions/ Hypotheses Risk Being disrupted by competitors Implementing an idea that won’t work Financials Real return of a business Expected return of a business (to be tested) Predictability High Low Failure Not an option Part of the iterative learning process Cost of failure Negative outcome “to be punished” Investment to learn what works and what doesn’t Osterwalder “Innovation Metrics vs Execution Metrics”. 2017
  9. 9. OUTLINE Why manage innovation? What to manage? How to manage innovation?
  10. 10. TO INNOVATE INVOLVES TO… Innovate Improve •Change •Value Invent •New Create •Original Research •Knowledge Develop •Systematic •Incremental ISO/TC 279/WG 2 Terminology, terms and definitions
  11. 11. THE INNOVATION HOUSE •Opportunities IDENTIFY & DEFINE •Potential concepts CREATE •Validated concepts PROTOTYPE •Working solutions DEVELOP •Solutions DEPLOY ISO/TC 279/WG 1 Innovation Management System Vision Strategy Objectives Planning Performance evaluation Improvement Culture Collaboration Resources Methods&Tools Strategic Intelligence Intellectual Property Competence Awareness Communication
  12. 12. INNOVATION METHODS AND TOOLS ISO/TC 279/WG 3 Methods and Tools Innovation Partnerships Strategic Intelli- gence Intellectual Property
  13. 13. Berger et al. Innovating at the Top: How Global CEOs Drive Innovation for Growth and Profit. 2008. KEY INNOVATION MANAGEMENT PRINCIPLES Add value to the organisationVALUE Challenge the organisation’s strategy and objectivesCHALLENGE Motivate and mobilise for organisational developmentMOTIVATE Be timely and focused on the futureFUTURE-FOCUSED Allow for context and promote the adoption of best practiceCONTEXT-FOCUSED Be flexible and holisticFLEXIBLE Be an effective and reliable processEFFECTIVE ISO/TC 279/WG 4 Innovation Management Assessment
  14. 14. OUTLINE Why manage innovation? What to manage? How to manage innovation?
  15. 15. ISO TC 279 – INNOVATION MANAGEMENT (IM) ISO TC 279 IM System Terminology Methods & Tools Assessment Improve • Change • Value Invent • New Create • Original Research • K now ledge Develop • Syst emat ic • Increment al 2018 201820192018
  16. 16. 34 PARTICIPATING MEMBERS 14 OBSERVING MEMBERS
  17. 17. WANT TO KNOW MORE? ➢Contact your national standardisation body: List available here :http://www.iso.org/iso/about/iso_members.htm ➢Visit the YouTube Channel: https://www.youtube.com/playlist?list=PLQCLIVfXBWREeRCOjR3qrKTfAJ4cGQtTR ➢Follow #ISOinnovation ➢Write to ISO TC 279 Chairwoman: alice.decasanove@airbus.com

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