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Before&After®
Continued 
XiBAmagazine.com U
Our color wheel 0646
OurcolorwheelThe color wheel is our tool for understanding
which colors go with what.
Before&After®
 2 of 12 
XiBAmagazine.com U
Our color wheel 0646
Our color wheel
Part science, part art, the color wheel is our tool for understanding
which colors go with what.
Infinity, simplified
White light contains all visible colors, which form an infinite
spectrum that always appears in the violet-to-red sequence
you see in a rainbow (right, top). To make it practical, the color wheel represents
this infinity with 12 basic hues pretty much like those in your first box of crayons.
Wherever there is light, there
is color. While we think of
colors as independent—this
blue, that red—a color is
never seen alone but always
in the context of other colors. Like a musical
note, no one color is “good” or “bad.” Rather,
it’s one part of a composition that as a whole
is pleasing or not. The color wheel is our tool
for understanding how colors relate to one
another. Here’s how it works.
Visible light
Ultraviolet Infra-red
The color wheel is the range of visible light made into a circle.
Before&After® Our color wheel 3 of 12 XiBAmagazine.com U
 3 of 12  Our color wheel 0646
What are the colors?
The wheel has 12 basic hues. First are the three primary colors of blue, yellow and red.
Primary colors combine to make secondary colors, which combine to make tertiary colors.
Primary colors are the wheel’s “parent”
colors; they are the only colors not made from
other colors. The primary colors are positioned
around the wheel in thirds.
Secondary colors are halfway
between the primary colors. Each
is made from equal amounts of
the nearest primaries.
Tertiary colors are halfway
between the secondary colors.
Each is made from equal amounts
of the adjacent secondaries.
Before&After® Our color wheel 4 of 12 XiBAmagazine.com U
 4 of 12  Our color wheel 0646
Colors in common
As you can tell, every color is part of the color next to it, which is part of the next and the
next, all the way around the wheel. Colors in common are the basis of color relationships.
Blue is common to all seven colors, which get
less blue as they fan out. Green and violet are
the secondaries that contain blue.
Yellow is common to all seven colors, which
get less yellow as they fan out. Green and
orange are the secondaries that contain yellow.
Red is common to all seven colors, which get
less red as they fan out. Orange and violet are
the secondaries that contain red.
Before&After® Our color wheel 5 of 12 XiBAmagazine.com U
 5 of 12  Our color wheel 0646
Shades
hue+black
Color value
Color also has darkness and lightness, or value. To show value, the color wheel has
more rings; two big rings for the dark shades and two small rings for the light tints.
Tints
hue+white
Hue
Shade
Hue
Tint
Tint
Shade
The color wheel has five
concentric rings from dark to light—
shades are the big rings, tints are
the small, and hues are the middle.
Tints and shades
(Left) A shade is the hue plus
black, and a tint is the hue plus
white.
Infinite gradient
(Below) Five steps represent
what is actually a continuous
gradient from white to black. A
tint or shade can fall anywhere
on the continuum.
Before&After® Our color wheel 6 of 12 XiBAmagazine.com U
 6 of 12  Our color wheel 0646
Color relationships
The following pages illustrate the six basic color relationships. Each can yield an
endless number of color palettes.
Monochromatic
First are the dark, medium and light values of a single
color. This is a monochromatic palette. It has no color
depth, but it provides the contrast of dark, medium and
light that’s so important to good design.
Analogous
Adjacent colors are called analogous. Analogous colors
share strong undertones (here, yellow and red), which
create pleasing, low-contrast harmony. Analogous
palettes are rich and always easy to work with.
Before&After® Our color wheel 7 of 12 XiBAmagazine.com U
 7 of 12  Our color wheel 0646
Any palette can include shades and tints along with the hue. The result can be
all dark, all light, or any combination.
Complement
Direct opposites on the color wheel are complements—in this
case, blue and orange. What the complement brings is contrast.
A color and its complement convey energy, vigor and excite-
ment. Typically, the complement is used in a smaller amount
as an accent; a spot of orange on a blue field, for example.
Split complement
One step either way are the complement’s own analogous
colors. This palette is called a split complement. Its strength is
in the low-contrast beauty of analogous colors, plus the added
punctuation of an opposite color. In this case the red, because
it’s most different, would likely be used as the accent.
Before&After® Our color wheel 8 of 12 XiBAmagazine.com U
 8 of 12  Our color wheel 0646
The amount of color matters. Palettes can be made warmer/cooler, darker/lighter,
stronger/quieter and so on by using more or less of some colors.
Primary
The primary colors are rarely seen as a trio except in children’s
products. Red and yellow, however, are popular in American
culture for everything from fast food to gasoline. Red and blue
are common but attractive only if separated by open space.
Secondary
Secondary colors have a lot in common—two share blue,
two share yellow, and two share red—so harmonize easily.
As a trio they are soft, inviting and rich, and have pleasing
depth and dimension that are hard to get in other ways.
Rare Popular Clash Separated
Before&After® Our color wheel 9 of 12 XiBAmagazine.com U
 9 of 12  Our color wheel 0646
Now for a quiz
Train your eye: Each cover uses one of the basic color relationships. Can you name them?
Hint: Look at the big colors, not the small ones, ignore black & white. Answers on page 11.
COUNTRY
Garden Greens
Great Gourds
A Perfect Porch
Simple Gifts
StovetopTreats
Plush Pullover
And more!
Comfort COUNTRY
Comfort
Garden Greens
Great Gourds
A Perfect Porch
Simple Scarves
Stovetop Treats
Plush Pullover
And more!
 Monochromatic
 Analogous
 Complement
 Split complement
 Primary
 Secondary
 Monochromatic
 Analogous
 Complement
 Split complement
 Primary
 Secondary
 Monochromatic
 Analogous
 Complement
 Split complement
 Primary
 Secondary
 Monochromatic
 Analogous
 Complement
 Split complement
 Primary
 Secondary
COUNTRY
Garden Greens
Great Gourds
A Perfect Porch
Simple Gifts
StovetopTreats
Plush Pullover
And more!
Comfort COUNTRY
Comfort
Garden Greens
Great Gourds
A Perfect Porch
Simple Gifts
StovetopTreats
Plush Pullover
And more!
Before&After® XiBAmagazine.com U
 10 of 12  Our color wheel 0646
Our color wheel 10 of 12
Download: Before & After color wheel
Our color wheel | 748kb
www.bamagazine.com/ColorWheel/
This color wheel is exactly the one we use in
Before & After magazine. It is a reference tool, not
an interactive product. Its purpose is to help you
understand how colors are related. Its 12 hues
and 48 tints represent the full spectrum of color
but are only a tiny fraction of the infinity of colors
actually in nature.
The format is Adobe PDF. For everything you want
to know about working with PDF, please contact
Adobe’s Reader support Web site at
www.adobe.com/support/products/acrreader.html
Before&After®
Before&After® XiBAmagazine.com U
 11 of 12  Our color wheel 0646
Our color wheel 11 of 12
18
16
17
COUNTRY
Comfort
Garden Greens
Great Gourds
A Perfect Porch
Simple Gifts
StovetopTreats
Plush Pullover
And more!
COUNTRY
Comfort
Garden Greens
Great Gourds
A Perfect Porch
Simple Gifts
Stovetop Treats
Plush Pullover
And more!
COUNTRY
Garden Greens
Great Gourds
A Perfect Porch
Simple Gifts
StovetopTreats
Plush Pullover
And more!
ComfortCOUNTRY
Comfort
Garden Greens
Great Gourds
A Perfect Porch
Simple Gifts
StovetopTreats
Plush Pullover
And more!
COUNTRY
Comfort
Garden Greens
Great Gourds
A Perfect Porch
Simple Gifts
Stovetop Treats
Plush Pullover
And more!
Typefaces
1 Giza Nine Three
2 Sloop ScriptOne
3 ITC Goudy Sans Bold Italic
Images
4 (a–d) iStockphoto.com | a b c d
Quiz answers
Article resources
Colors
C65 M35 Y75 K65
C50 M0 Y76 K0
C30 M0 Y64 K0
C26 M0 Y47 K0
C60 M25 Y0 K0
C50 M15 Y0 K0
C15 M5 Y0 K0
C0 M55 Y20 K0
C30 M85 Y75 K55
C20 M80 Y35 K5
C60 M28 Y90 K30
C0 M75 Y95 K0
C25 M75 Y100 K20
C0 M30 Y97 K0
C5 M48 Y96 K0
9
10
1
4a
2
11
12
10
14
13
12
11
4d
4c
4b
3
15
16
14
22
23
21
5 6
7 8
9
20
15
16
17
18
19
20
21
22
5 Monochromatic
6 Complementary
7 Primary
8 Analogous
13
19
23
Before&After®
 12 of 12 | Printing formats 
XiBAmagazine.com U
Our color wheel 0646
Our color wheel 12 of 12Our color wheel 12 of 12
Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Vincent Pascual Staff designer
Dexter Mark Abellera Staff designer
Before & After magazine
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
E-mail mailbox@bamagazine.com
www http://www.bamagazine.com
Copyright ©2006 Before & After magazine
ISSN 1049-0035. All rights reserved
You may pass along a free copy of this article to others
by clicking here. You may not alter this article, and you
may not charge for it. You may quote brief sections
for review; please credit Before & After magazine, and
let us know. To link Before & After magazine to your
Web site, use this URL: http://www.bamagazine.com.
For all other permissions, please contact us.
Subscribe to Before & After
Subscribe to Before & After, and become a
more capable, confident designer for pennies
per article. To learn more, go to
http://www.bamagazine.com/Subscribe
E-mail this article
To pass along a free copy of this article to
others, click here.
Join our e-list
To be notified by e-mail of new articles as
they become available, go to
http://www.bamagazine.com/email
 Back | Paper-saver format 
XiBAmagazine.com U®Before&After
For paper-saver format
Print: (Specify pages 14–19)
Before & After is made to fit your binder
Before & After articles are intended for permanent reference. All are titled and numbered.
For the current table of contents, click here. To save time and paper, a paper-saver format of this article,
suitable for one- or two-sided printing, is provided on the following pages.
Print
Format: Landscape
Page Size: Fit to Page
Save
Presentation format or
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For presentation format
Print: (Specify pages 1–12)
Before&After|www.bamagazine.com
1of6
Ourcolorwheel06460646Ourcolorwheel
Infinity,simplified
Whitelightcontainsallvisiblecolors,whichformaninfinite
spectrumthatalwaysappearsintheviolet-to-redsequence
youseeinarainbow(right,top).Tomakeitpractical,thecolorwheelrepresents
thisinfinitywith12basichuesprettymuchlikethoseinyourfirstboxofcrayons.
Whereverthereislight,there
iscolor.Whilewethinkof
colorsasindependent—this
blue,thatred—acoloris
neverseenalonebutalways
inthecontextofothercolors.Likeamusical
note,noonecoloris“good”or“bad.”Rather,
it’sonepartofacompositionthatasawhole
ispleasingornot.Thecolorwheelisourtool
forunderstandinghowcolorsrelatetoone
another.Here’showitworks.
Visiblelight
UltravioletInfra-red
Thecolorwheelistherangeofvisiblelightmadeintoacircle.
OurcolorwheelThecolorwheelisourtoolforunderstanding
whichcolorsgowithwhat.


Before&After|www.bamagazine.com
2of6
Ourcolorwheel06460646Ourcolorwheel
Whatarethecolors?
Thewheelhas12basichues.Firstarethethreeprimarycolorsofblue,yellowandred.
Primarycolorscombinetomakesecondarycolors,whichcombinetomaketertiarycolors.
Primarycolorsarethewheel’s“parent”
colors;theyaretheonlycolorsnotmadefrom
othercolors.Theprimarycolorsarepositioned
aroundthewheelinthirds.
Secondarycolorsarehalfway
betweentheprimarycolors.Each
ismadefromequalamountsof
thenearestprimaries.
Tertiarycolorsarehalfway
betweenthesecondarycolors.
Eachismadefromequalamounts
oftheadjacentsecondaries.
Colorsincommon
Asyoucantell,everycolorispartofthecolornexttoit,whichispartofthenextandthe
next,allthewayaroundthewheel.Colorsincommonarethebasisofcolorrelationships.
Blueiscommontoallsevencolors,whichget
lessblueastheyfanout.Greenandvioletare
thesecondariesthatcontainblue.
Yellowiscommontoallsevencolors,which
getlessyellowastheyfanout.Greenand
orangearethesecondariesthatcontainyellow.
Rediscommontoallsevencolors,whichget
lessredastheyfanout.Orangeandvioletare
thesecondariesthatcontainred.


Before&After|www.bamagazine.com
3of6
Ourcolorwheel06460646Ourcolorwheel
Shades
hue+black
Colorvalue
Coloralsohasdarknessandlightness,orvalue.Toshowvalue,thecolorwheelhas
morerings;twobigringsforthedarkshadesandtwosmallringsforthelighttints.
Tints
hue+white
Hue
Shade
Hue
Tint
Tint
Shade
Thecolorwheelhasfive
concentricringsfromdarktolight—
shadesarethebigrings,tintsare
thesmall,andhuesarethemiddle.
Tintsandshades
(Left)Ashadeisthehueplus
black,andatintisthehueplus
white.
Infinitegradient
(Below)Fivestepsrepresent
whatisactuallyacontinuous
gradientfromwhitetoblack.A
tintorshadecanfallanywhere
onthecontinuum.
Colorrelationships
Thefollowingpagesillustratethesixbasiccolorrelationships.Eachcanyieldan
endlessnumberofcolorpalettes.
Monochromatic
Firstarethedark,mediumandlightvaluesofasingle
color.Thisisamonochromaticpalette.Ithasnocolor
depth,butitprovidesthecontrastofdark,mediumand
lightthat’ssoimportanttogooddesign.
Analogous
Adjacentcolorsarecalledanalogous.Analogouscolors
sharestrongundertones(here,yellowandred),which
createpleasing,low-contrastharmony.Analogous
palettesarerichandalwayseasytoworkwith.


Before&After|www.bamagazine.com
4of6
Ourcolorwheel06460646Ourcolorwheel
Anypalettecanincludeshadesandtintsalongwiththehue.Theresultcanbe
alldark,alllight,oranycombination.
Complement
Directoppositesonthecolorwheelarecomplements—inthis
case,blueandorange.Whatthecomplementbringsiscontrast.
Acoloranditscomplementconveyenergy,vigorandexcite-
ment.Typically,thecomplementisusedinasmalleramount
asanaccent;aspotoforangeonabluefield,forexample.
Splitcomplement
Onestepeitherwayarethecomplement’sownanalogous
colors.Thispaletteiscalledasplitcomplement.Itsstrengthis
inthelow-contrastbeautyofanalogouscolors,plustheadded
punctuationofanoppositecolor.Inthiscasethered,because
it’smostdifferent,wouldlikelybeusedastheaccent.
Theamountofcolormatters.Palettescanbemadewarmer/cooler,darker/lighter,
stronger/quieterandsoonbyusingmoreorlessofsomecolors.
Primary
Theprimarycolorsarerarelyseenasatrioexceptinchildren’s
products.Redandyellow,however,arepopularinAmerican
cultureforeverythingfromfastfoodtogasoline.Redandblue
arecommonbutattractiveonlyifseparatedbyopenspace.
Secondary
Secondarycolorshavealotincommon—twoshareblue,
twoshareyellow,andtwosharered—soharmonizeeasily.
Asatriotheyaresoft,invitingandrich,andhavepleasing
depthanddimensionthatarehardtogetinotherways.
RarePopularClashSeparated


Before&After|www.bamagazine.com
5of6
Ourcolorwheel06460646Ourcolorwheel
Nowforaquiz
Trainyoureye:Eachcoverusesoneofthebasiccolorrelationships.Canyounamethem?
Hint:Lookatthebigcolors,notthesmallones,ignoreblack&white.Answersonpage6.
COUNTRY
GardenGreens
GreatGourds
APerfectPorch
SimpleGifts
StovetopTreats
PlushPullover
Andmore!
ComfortCOUNTRY
Comfort
GardenGreens
GreatGourds
APerfectPorch
SimpleScarves
StovetopTreats
PlushPullover
Andmore!
Monochromatic
Analogous
Complement
Splitcomplement
Primary
Secondary
Monochromatic
Analogous
Complement
Splitcomplement
Primary
Secondary
Monochromatic
Analogous
Complement
Splitcomplement
Primary
Secondary
Monochromatic
Analogous
Complement
Splitcomplement
Primary
Secondary
COUNTRY
GardenGreens
GreatGourds
APerfectPorch
SimpleGifts
StovetopTreats
PlushPullover
Andmore!
ComfortCOUNTRY
Comfort
GardenGreens
GreatGourds
APerfectPorch
SimpleGifts
StovetopTreats
PlushPullover
Andmore!
Download:Before&Aftercolorwheel
Ourcolorwheel|748kb
www.bamagazine.com/ColorWheel/
Thiscolorwheelisexactlytheoneweusein
Before&Aftermagazine.Itisareferencetool,not
aninteractiveproduct.Itspurposeistohelpyou
understandhowcolorsarerelated.Its12hues
and48tintsrepresentthefullspectrumofcolor
butareonlyatinyfractionoftheinfinityofcolors
actuallyinnature.
TheformatisAdobePDF.Foreverythingyouwant
toknowaboutworkingwithPDF,pleasecontact
Adobe’sReadersupportWebsiteat
www.adobe.com/support/products/acrreader.html
Before&After®


Before&After|www.bamagazine.com
6of6
Ourcolorwheel06460646Ourcolorwheel
18
16
17
COUNTRY
Comfort
GardenGreens
GreatGourds
APerfectPorch
SimpleGifts
StovetopTreats
PlushPullover
Andmore!
COUNTRY
Comfort
GardenGreens
GreatGourds
APerfectPorch
SimpleGifts
StovetopTreats
PlushPullover
Andmore!
COUNTRY
GardenGreens
GreatGourds
APerfectPorch
SimpleGifts
StovetopTreats
PlushPullover
Andmore!
ComfortCOUNTRY
Comfort
GardenGreens
GreatGourds
APerfectPorch
SimpleGifts
StovetopTreats
PlushPullover
Andmore!
COUNTRY
Comfort
GardenGreens
GreatGourds
APerfectPorch
SimpleGifts
StovetopTreats
PlushPullover
Andmore!
Typefaces
1GizaNineThree
2SloopScriptOne
3ITCGoudySansBoldItalic
Images
4(a–d)iStockphoto.com|abcd
Quizanswers
Articleresources
Colors
C65M35Y75K65
C50M0Y76K0
C30M0Y64K0
C26M0Y47K0
C60M25Y0K0
C50M15Y0K0
C15M5Y0K0
C0M55Y20K0
C30M85Y75K55
C20M80Y35K5
C60M28Y90K30
C0M75Y95K0
C25M75Y100K20
C0M30Y97K0
C5M48Y96K0
9
10
1
4a
2
11
12
10
14
13
12
11
4d
4c
4b
3
15
16
14
22
23
21
56
78
9
20
15
16
17
18
19
20
21
22
5Monochromatic
6Complementary
7Primary
8Analogous
13
19
23
Before&Aftermagazine
Before&Afterhasbeensharingitspracticalapproach
tographicdesignsince1990.Becauseourmodernworld
hasmadedesignersofusall(readyornot),Before&
Afterisdedicatedtomakinggraphicdesignunderstand-
able,usefulandevenfunforeveryone.
JohnMcWadePublisherandcreativedirector
GayeMcWadeAssociatepublisher
VincentPascualStaffdesigner
DexterMarkAbelleraStaffdesigner
Before&Aftermagazine
323LincolnStreet,Roseville,CA95678
Telephone916-784-3880
Fax916-784-3995
E-mailmailbox@bamagazine.com
wwwhttp://www.bamagazine.com
Copyright©2006Before&Aftermagazine
ISSN1049-0035.Allrightsreserved
Youmaypassalongafreecopyofthisarticletoothers
byclickinghere.Youmaynotalterthisarticle,andyou
maynotchargeforit.Youmayquotebriefsections
forreview;pleasecreditBefore&Aftermagazine,and
letusknow.TolinkBefore&Aftermagazinetoyour
Website,usethisURL:http://www.bamagazine.com.
Forallotherpermissions,pleasecontactus.
SubscribetoBefore&After
SubscribetoBefore&After,andbecomea
morecapable,confidentdesignerforpennies
perarticle.Tolearnmore,goto
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E-mailthisarticle
Topassalongafreecopyofthisarticleto
others,clickhere.
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Tobenotifiedbye-mailofnewarticlesas
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