gopchung http://www.gopchung,com

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GopChung is a deal of the day website that is localized to major geographic markets VietNam.
The site has recently launched a mobile application available on Wap, Android, iPhone and Blackberry. It allows users to buy deals on their phones and retrieve them using the screen as a coupon.
Due to GopChung market being primarily composed of young, educated, female customers, the deals are often focused on technology markets.
The best way for customers who are online in order to want to buy the best products with low price.
The manufacturer want to buy their products on our website (when website be became famous )
Advertise their trademark
Sell products with high quantity
The product of website is cheaper than market at least 40%
Buyers can purchase with many payment.
Pay via Paypal.
Home Delivery.


Our trademark is new.
Our trademark does not widen the market in other cities.

Website focus on customers who have low income.
There are not many sites like this. That’s why we will have lots of good opportunities to compete with them.
Tend to customer who have no time to go shopping.
No need to invest in advertise but website still attract a large of customer.

Compete against other famous websites in trademark.
Our competition is find more great deals and good policy to their customers.
Build up our trademark.

Use social networks.
Post website information to all forum.
Send email to customer who used to visit our website when there are some new deals.
On the big holiday, we will send coupon card to VIP customers.
The customer who invite more than 10 other customers. They will receive a gift from us.
Search engine optimization.
Friendly URL.
Advertise on multimedia.
PR + viral marketing


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gopchung http://www.gopchung,com

  1. 1. Project GopChung.com<br />Presenter: Bui Trung Son – Bui Thanh Son<br />Kent International College<br />Advanced Diploma of ITE<br />
  2. 2. OVERVIEW<br />Project GopChung.com<br />
  3. 3. Overview Project<br />GopChungis a deal of the day website that is localized to major geographic markets VietNam. <br />The site has recently launched a mobile application available on Wap, Android, iPhone and Blackberry. It allows users to buy deals on their phones and retrieve them using the screen as a coupon.<br />Due to GopChung market being primarily composed of young, educated, female customers, the deals are often focused on technology markets.<br />
  4. 4. SWOT ANALYTICS<br />Project GROUPON<br />
  5. 5. SWOT Analytics Chart<br />
  6. 6. SWOT Analytics Chart<br /><ul><li> New way for shopping
  7. 7. Many way for payment
  8. 8. Cheap price.
  9. 9. New trademark
  10. 10. Not yet widen
  11. 11. Focus on low income customers.
  12. 12. There are not many sites.
  13. 13. Officer, Family..
  14. 14. Attract a large of customer.
  15. 15. Compete against other trademark.
  16. 16. Great deals and good policy.
  17. 17. Build up.</li></li></ul><li>SWOT - Strengths<br />S<br />W<br />STRENGTHS<br />O<br />T<br /><ul><li>The best way for customers who are online in order to want to buy the best products with low price.
  18. 18. The manufacturer want to buy their products on our website (when website be became famous )
  19. 19. Advertise their trademark
  20. 20. Sell products with high quantity
  21. 21. The product of website is cheaper than market at least 40%
  22. 22. Buyers can purchase with many payment.
  23. 23. Pay via Paypal.
  24. 24. Home Delivery.</li></li></ul><li>SWOT - WEAKNESSES<br />S<br />W<br />WEAKNESSES<br />O<br />T<br /><ul><li> Our trademark is new.
  25. 25. Our trademark does not widen the market in other cities.</li></li></ul><li>SWOT - OPPORTUNITIES<br />S<br />W<br />OPPORTUNITIES<br />O<br />T<br /><ul><li> Website focus on customers who have low income.
  26. 26. There are not many sites like this. That’s why we will have lots of good opportunities to compete with them.
  27. 27. Tend to customer who have no time to go shopping.
  28. 28. No need to invest in advertise but website still attract a large of customer.</li></li></ul><li>SWOT - THREATS<br />S<br />W<br />THREATS<br />O<br />T<br /><ul><li> Compete against other famous websites in trademark.
  29. 29. Our competition is find more great deals and good policy to their customers.
  30. 30. Build up our trademark.</li></li></ul><li>DIGITAL MARKETING<br />Project GopChung.com<br />
  31. 31. Overview Online Marketing<br />Use social networks.<br />Post website information to all forum.<br />Send email to customer who used to visit our website when there are some new deals.<br />On the big holiday, we will send coupon card to VIP customers.<br />The customer who invite more than 10 other customers. They will receive a gift from us.<br />Search engine optimization.<br />Friendly URL. <br />Advertise on multimedia.<br />PR + viral marketing<br />
  32. 32. Search engine optimization<br />
  33. 33. Use social networks<br />
  34. 34. Friend of us<br />
  35. 35. Friend of friend and other<br />
  36. 36. CONCLUSION<br />

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