INTRODUCTION TO STRATEGIC MANAGEMENT1. Meaning2. Strategic management consist of four basic elements: Environmental scann...
 Nokia corporation is a Finland based multinational  company. Founder - Fredrik Idestam in 1865. Headquarters – Keilani...
1986Mobira talk man     1987NMT 450 car phone   Mobira City man 199210 KG               NMT 900         Nokia 101   1994  ...
Nokia’s market position With over 132,000 employees in 120 countries, it conducts sales in  more than 150 countries. It ...
LATEST NOKIA PHONES          N8     E7   E6-                 X6       C6-01    E71   00                  8gb  E52    5530 ...
ADVANTAGES Good menu (almost the same in each model) User friendly interface. Quite big screens. Strong battery life....
Nokia range of phones                TOPrice Rs 1000        Price Rs.36399
Nokia E7 mobile phone features : 4 Inch touch screen displayDual interface (touchscreen and keyboard) Slim aluminum bod...
 COMMUNICATION:- E-mail SMS Text to speech messenger reader Video calling Voice dialling Speed dialling Instant me...
 social networks – Facebook,Twitter,Instant Messengers Bluetooth 3.0 : Latest and Fastest Connectivity : 3G HSDPA , Wi-...
HISTORY OF BLACKBERRY1. Developed and designed by a Canadian   company, Research in Motion (RIM), in 1999.2. Origin of its...
BLACKBERRY’S MARKET            POSITION1.   World wide share (11.7%)2.   Popularity (4th in the world)3.   Internet servic...
TYPES OF BLACKBERRY SMART PHONES Curve 8530    Bold 9780 Curve 8520    Bold 9700 Curve 9380    Bold 9900 Curve 9370   ...
ADVANTAGES IN ANY BLACKBERRY           SMARTPHONES1. Stay in touch2. Instant information3. Entertainment4. Browse, Shop an...
BLACKBERRY BOLD 9900              Announced in May 2011              and released in August                       2011   ...
FEATURES OF BLACKBERRY 99001.    General –•    2G and 3G network•    Weight (130 gms)•    Touch screen and keyboard with o...
4. Vital features –   OS 7.0   Messaging (SMS, MMS, Emails, push Emails, instant    messaging)   Internet browser   Ra...
5. Battery –   Standby (Upto 307hrs)   Talk time (Upto 6hrs 30mins)   Music play (Upto 50hrs)6. Data –   3G (HSDPA 14....
INTRODUCTION TO THE COMPANY Apple was established in 1976. Founder - Steve Jobs, Steve Wozniak, and Ronald Wayne Apple ...
MARKETING STRATEGY OF I PHONE Pure innovative style Television commercials promoting the new cell phones Use of web sit...
I PHONE UNIQUE MARKETING STRATEGYINNOVATION   CUSTOMIZATION   PERSONALIZATION   CONNECTIVITY   STORAGE
NOKIA                   BLACKBERRY                I PHONE 4          SAMSUNG               E7                     (BOLD 4 ...
SMS, Emails,     SMS, MMS,       I message, SMS,    SMS, MMS,5. Messaging                   Push Email, IM   emails, push ...
Nokia ppppttttt new
Nokia ppppttttt new
Nokia ppppttttt new
Nokia ppppttttt new
Nokia ppppttttt new
Upcoming SlideShare
Loading in …5
×

Nokia ppppttttt new

462 views

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
462
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Nokia ppppttttt new

  1. 1. INTRODUCTION TO STRATEGIC MANAGEMENT1. Meaning2. Strategic management consist of four basic elements: Environmental scanning Strategy formulation Strategy implementation and Evaluation and control3. Most important factors for the organizations growth (strength, weakness, opportunities and threats)
  2. 2.  Nokia corporation is a Finland based multinational company. Founder - Fredrik Idestam in 1865. Headquarters – Keilaniemi, Espoo, a city neighbouring Finlands capital Helsinki In 1987 Nokia introduced its 1st handheld phones. Economy of Finland. Ruling the Indian market.(from the last one and half decades)
  3. 3. 1986Mobira talk man 1987NMT 450 car phone Mobira City man 199210 KG NMT 900 Nokia 101 1994 770 gm NMT 900 Nokia 2110 GSM 1996 Nokia 8110 GSM 1998 Nokia 2002 6110 Nokia 6100 GSM
  4. 4. Nokia’s market position With over 132,000 employees in 120 countries, it conducts sales in more than 150 countries. It has a global annual revenue of over €42 billion and operating profit of €2 billion as of 2010. Its global device market share was 23% in the second quarter 2011 It is the 14th ranked brand corporation in Europe (as of 2011). Nokia held the 3rd place in 2Q 2011, trailing behind Samsung and Apple.
  5. 5. LATEST NOKIA PHONES N8 E7 E6- X6 C6-01 E71 00 8gb E52 5530 6700 X5-01 E5 5235 N900 E63 C1-01 1203 C1-02
  6. 6. ADVANTAGES Good menu (almost the same in each model) User friendly interface. Quite big screens. Strong battery life. Appealing design and colour. Moderate weight. Well priced, etc.
  7. 7. Nokia range of phones TOPrice Rs 1000 Price Rs.36399
  8. 8. Nokia E7 mobile phone features : 4 Inch touch screen displayDual interface (touchscreen and keyboard) Slim aluminum body Phone design – slide n tilt. Dolby Digital Plus Surround Sound high quality flash video ( 3x digital zoom) Support for Microsoft Exchange:-WordExcelPowerpoint
  9. 9.  COMMUNICATION:- E-mail SMS Text to speech messenger reader Video calling Voice dialling Speed dialling Instant messenger:- Google talk Window’s live messenger Yahoo messenger WhatsApp. CAMERA:- 8MP camera with dual LED flash 2xdigital zoom Self timer
  10. 10.  social networks – Facebook,Twitter,Instant Messengers Bluetooth 3.0 : Latest and Fastest Connectivity : 3G HSDPA , Wi-Fi n , GPS USB on the Go Direct connectivity to Pen drives Memory (16GB internal memory and 256 MB CD RAM)
  11. 11. HISTORY OF BLACKBERRY1. Developed and designed by a Canadian company, Research in Motion (RIM), in 1999.2. Origin of its name – BLACKBERRY3. Its 1st device – blackberry 850 was introduced in 1999.4. Blackberry smart phone was released in 2003.5. Blackberry’s 1st headway – EMAILS.
  12. 12. BLACKBERRY’S MARKET POSITION1. World wide share (11.7%)2. Popularity (4th in the world)3. Internet service availability.4. Subscribers (70 million- Oct 2011)
  13. 13. TYPES OF BLACKBERRY SMART PHONES Curve 8530 Bold 9780 Curve 8520 Bold 9700 Curve 9380 Bold 9900 Curve 9370 Pearl 3G 9100 Curve 9360 Pearl 3G 9105 Curve 3G 9330 Storm 9520 Curve 3G 9300 Storm 9550 Torch 9810 Torch 9860 Torch 9850
  14. 14. ADVANTAGES IN ANY BLACKBERRY SMARTPHONES1. Stay in touch2. Instant information3. Entertainment4. Browse, Shop and Buy, etc
  15. 15. BLACKBERRY BOLD 9900  Announced in May 2011 and released in August 2011  Cost in India– Rs31500/-  Colour– black and white
  16. 16. FEATURES OF BLACKBERRY 99001. General –• 2G and 3G network• Weight (130 gms)• Touch screen and keyboard with optical track pad• 2.8 inches2. Memory –• Phone book (unlimited entries)• Internal ( 8GB storage, 798 MB RAM)• Card slot (external) – Upto 32 GB3. Camera – 5MP, LED flash Face detection, image stabilization, geo tagging.
  17. 17. 4. Vital features – OS 7.0 Messaging (SMS, MMS, Emails, push Emails, instant messaging) Internet browser Radio – NO Games – yes + downloadable GPS Java (blackberry maps, document viewer, organizer, voice memo, MP4 & MP3 player, etc.
  18. 18. 5. Battery – Standby (Upto 307hrs) Talk time (Upto 6hrs 30mins) Music play (Upto 50hrs)6. Data – 3G (HSDPA 14.4 Mbps, HSUPA 5.76 Mbps) WLAN (Wifi 802.11 b/g/n, dual band) Blue tooth Infrared (No) USB (micro USB v2.0)
  19. 19. INTRODUCTION TO THE COMPANY Apple was established in 1976. Founder - Steve Jobs, Steve Wozniak, and Ronald Wayne Apple joined the phone industry with I phone in 2007 Steve P Jobs – architect of many of apple’s amazing products It is know for its quality, aesthetic design to its distictive advertising campaigns.
  20. 20. MARKETING STRATEGY OF I PHONE Pure innovative style Television commercials promoting the new cell phones Use of web sites Press releases Target audience (age from 20 to 35) Its high price but the best quality.
  21. 21. I PHONE UNIQUE MARKETING STRATEGYINNOVATION CUSTOMIZATION PERSONALIZATION CONNECTIVITY STORAGE
  22. 22. NOKIA BLACKBERRY I PHONE 4 SAMSUNG E7 (BOLD 4 9900) GALAXY S2FEATURES:- Touch screen 4.5 inch touch 4.3 inches 4 inch touch and keyboard (qwerty) screen, feather Capacitive touch1. Display keyboard screen With optical track touch(138gms) screen, touch display(176 gm) pad (130gms, sensitive 2.8inch) control(116gms) Internal 8GB, 768MB 16/32GB storage,2. Memory 16GB internal RAM, external 512MB RAM 16/32GB, 1GB RAM memory and 256 (upto32GB) MB RAM Standby (307 hrs & 300hrs standby & talk time (6 hrs 30 talk time 14hrs Upto 710hrs3. Battery 5hrs talk time & min) standby & talk time 470hrs standby 18hrs 20 min time 5 MP, LED flash, face 5MP auto focus, 8MP with auto4. Camera & 8 MP with dual LED detection, image LED flash with focus and LED flash video flash & high quality stabilization, geo front camera & HD capable of full HD flash video (3x tagging & HD video video recording recording digital zoom) recording with LED light
  23. 23. SMS, Emails, SMS, MMS, I message, SMS, SMS, MMS,5. Messaging Push Email, IM emails, push MMS, emails, Emails, push whatsApp emails, IM, push emails, IM, mails, IM, RSS, (internet) whatsApp, whatsApp whatsApp (internet) (internet) (internet)6. OS (operatingsystem) Symbian^3 OS, OS 7.0 upgradable to iOS 4, upgradable Android OS, v2.3, Symbian Anna OS to iOS 5 planned upgrade to v4.07. Data 3G (HSDPA- 3G (HSDPA - 3G (HSDPA - 7.2 3G(HSDPA, 21connections 10.2MBPS, 14.4MBPS,HSUPA Mbps; HSUPA, Mbps; HSUPA, HSUPA – 2MBPS) – 5.2MBPS) 5.76 Mbps) 5.76 Mbps)PRICING Rs 25,500/- Rs 31,500/- Rs 37,800/- Rs 27,770/-

×