INTRODUCTION TO STRATEGIC MANAGEMENT1. Meaning2. Strategic management consist of four basic elements: Environmental scanning Strategy formulation Strategy implementation and Evaluation and control3. Most important factors for the organizations growth (strength, weakness, opportunities and threats)
Nokia corporation is a Finland based multinational company. Founder - Fredrik Idestam in 1865. Headquarters – Keilaniemi, Espoo, a city neighbouring Finlands capital Helsinki In 1987 Nokia introduced its 1st handheld phones. Economy of Finland. Ruling the Indian market.(from the last one and half decades)
1986Mobira talk man 1987NMT 450 car phone Mobira City man 199210 KG NMT 900 Nokia 101 1994 770 gm NMT 900 Nokia 2110 GSM 1996 Nokia 8110 GSM 1998 Nokia 2002 6110 Nokia 6100 GSM
Nokia’s market position With over 132,000 employees in 120 countries, it conducts sales in more than 150 countries. It has a global annual revenue of over €42 billion and operating profit of €2 billion as of 2010. Its global device market share was 23% in the second quarter 2011 It is the 14th ranked brand corporation in Europe (as of 2011). Nokia held the 3rd place in 2Q 2011, trailing behind Samsung and Apple.
ADVANTAGES Good menu (almost the same in each model) User friendly interface. Quite big screens. Strong battery life. Appealing design and colour. Moderate weight. Well priced, etc.
Nokia range of phones TOPrice Rs 1000 Price Rs.36399
Nokia E7 mobile phone features : 4 Inch touch screen displayDual interface (touchscreen and keyboard) Slim aluminum body Phone design – slide n tilt. Dolby Digital Plus Surround Sound high quality flash video ( 3x digital zoom) Support for Microsoft Exchange:-WordExcelPowerpoint
COMMUNICATION:- E-mail SMS Text to speech messenger reader Video calling Voice dialling Speed dialling Instant messenger:- Google talk Window’s live messenger Yahoo messenger WhatsApp. CAMERA:- 8MP camera with dual LED flash 2xdigital zoom Self timer
social networks – Facebook,Twitter,Instant Messengers Bluetooth 3.0 : Latest and Fastest Connectivity : 3G HSDPA , Wi-Fi n , GPS USB on the Go Direct connectivity to Pen drives Memory (16GB internal memory and 256 MB CD RAM)
HISTORY OF BLACKBERRY1. Developed and designed by a Canadian company, Research in Motion (RIM), in 1999.2. Origin of its name – BLACKBERRY3. Its 1st device – blackberry 850 was introduced in 1999.4. Blackberry smart phone was released in 2003.5. Blackberry’s 1st headway – EMAILS.
BLACKBERRY’S MARKET POSITION1. World wide share (11.7%)2. Popularity (4th in the world)3. Internet service availability.4. Subscribers (70 million- Oct 2011)
ADVANTAGES IN ANY BLACKBERRY SMARTPHONES1. Stay in touch2. Instant information3. Entertainment4. Browse, Shop and Buy, etc
BLACKBERRY BOLD 9900 Announced in May 2011 and released in August 2011 Cost in India– Rs31500/- Colour– black and white
FEATURES OF BLACKBERRY 99001. General –• 2G and 3G network• Weight (130 gms)• Touch screen and keyboard with optical track pad• 2.8 inches2. Memory –• Phone book (unlimited entries)• Internal ( 8GB storage, 798 MB RAM)• Card slot (external) – Upto 32 GB3. Camera – 5MP, LED flash Face detection, image stabilization, geo tagging.
4. Vital features – OS 7.0 Messaging (SMS, MMS, Emails, push Emails, instant messaging) Internet browser Radio – NO Games – yes + downloadable GPS Java (blackberry maps, document viewer, organizer, voice memo, MP4 & MP3 player, etc.
5. Battery – Standby (Upto 307hrs) Talk time (Upto 6hrs 30mins) Music play (Upto 50hrs)6. Data – 3G (HSDPA 14.4 Mbps, HSUPA 5.76 Mbps) WLAN (Wifi 802.11 b/g/n, dual band) Blue tooth Infrared (No) USB (micro USB v2.0)
INTRODUCTION TO THE COMPANY Apple was established in 1976. Founder - Steve Jobs, Steve Wozniak, and Ronald Wayne Apple joined the phone industry with I phone in 2007 Steve P Jobs – architect of many of apple’s amazing products It is know for its quality, aesthetic design to its distictive advertising campaigns.
MARKETING STRATEGY OF I PHONE Pure innovative style Television commercials promoting the new cell phones Use of web sites Press releases Target audience (age from 20 to 35) Its high price but the best quality.
I PHONE UNIQUE MARKETING STRATEGYINNOVATION CUSTOMIZATION PERSONALIZATION CONNECTIVITY STORAGE
NOKIA BLACKBERRY I PHONE 4 SAMSUNG E7 (BOLD 4 9900) GALAXY S2FEATURES:- Touch screen 4.5 inch touch 4.3 inches 4 inch touch and keyboard (qwerty) screen, feather Capacitive touch1. Display keyboard screen With optical track touch(138gms) screen, touch display(176 gm) pad (130gms, sensitive 2.8inch) control(116gms) Internal 8GB, 768MB 16/32GB storage,2. Memory 16GB internal RAM, external 512MB RAM 16/32GB, 1GB RAM memory and 256 (upto32GB) MB RAM Standby (307 hrs & 300hrs standby & talk time (6 hrs 30 talk time 14hrs Upto 710hrs3. Battery 5hrs talk time & min) standby & talk time 470hrs standby 18hrs 20 min time 5 MP, LED flash, face 5MP auto focus, 8MP with auto4. Camera & 8 MP with dual LED detection, image LED flash with focus and LED flash video flash & high quality stabilization, geo front camera & HD capable of full HD flash video (3x tagging & HD video video recording recording digital zoom) recording with LED light
SMS, Emails, SMS, MMS, I message, SMS, SMS, MMS,5. Messaging Push Email, IM emails, push MMS, emails, Emails, push whatsApp emails, IM, push emails, IM, mails, IM, RSS, (internet) whatsApp, whatsApp whatsApp (internet) (internet) (internet)6. OS (operatingsystem) Symbian^3 OS, OS 7.0 upgradable to iOS 4, upgradable Android OS, v2.3, Symbian Anna OS to iOS 5 planned upgrade to v4.07. Data 3G (HSDPA- 3G (HSDPA - 3G (HSDPA - 7.2 3G(HSDPA, 21connections 10.2MBPS, 14.4MBPS,HSUPA Mbps; HSUPA, Mbps; HSUPA, HSUPA – 2MBPS) – 5.2MBPS) 5.76 Mbps) 5.76 Mbps)PRICING Rs 25,500/- Rs 31,500/- Rs 37,800/- Rs 27,770/-