Sms

2,710 views

Published on

RESPONSE OF AIRCEL RETAILERS TOWARD SELLING SMS PACKS

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,710
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sms

  1. 1. RESPONSE OF AIRCEL RETAILERS TOWARDSELLING SMS PACKS 1
  2. 2. Introduction… Aircel group is a mobile phone service provider in India. It offers both prepaid and post-paid GSM cellular phone coverage throughout India. Aircel is a joint venture between Maxis Communication of Malaysia and the Apollo hospital india. Maxis has a 74% stake in Aircel and the remaining 26% is with Sindya Securities & Investments Private Limited . It is India’s Seventh largest GSM mobile service provider with a subscriber base of over 51.83 million, as of January 31, 2011. It has a market share of 6.72% among the GSM operators in the country. As on date, Aircel is present in all 23 telecom circles . Has the largest service in Tamil Nadu... 2
  3. 3. Brand ambassador… MS.dhoni 3
  4. 4. Need of the research To know the popularity of the brand To know the satisfaction level of the customers To know the future prospective of the company To know the competition level in the market 4
  5. 5. Objective of the research Is to solve the retailers basic problem. To know , what is the customer desire. To increase the knowledge of the retailers about the products. 5
  6. 6. 6
  7. 7. What do we mean by VAS?? All those services other then Voice is VAS. Value-added services add value to the standard services offering, spurring the subscriber to use their phone more and allowing the operator to drive up their ARPU. Technologies like SMS, MMS and GRRS are usually considered value-added services. 7
  8. 8.  Operators are facing cutthroat competition and with the call rates in India being one of the cheapest in the world, The margins are very low. Therefore they are looking at VAS as the next wave for growth. It has become the flywheel of telecom growth and a large chunk of revenue for operators is likely to come from VAS services in the years to come. 8
  9. 9. 9
  10. 10. There are two common types of messagingservices, SMS and MMS • SMS messages is an acronym which fully means Short Message Service • . It is an internationally recognized wireless service provider that the transfer of alphanumeric cuts between mobile phones allows, regardless of network and other peripheral systems such as electronic mail and voice. • MMS is also an acronym for completely Multimedia Message Service. • . It is an advanced brand of SMS messages as it involves sending pictures and video in addition to alphanumeric characters. 10
  11. 11.  A single text message or SMS messages is 160 alphanumeric characters 11
  12. 12. • Is a term that refers to Bulk SMS sending text message to more than one messaging individual at the same time12
  13. 13.  SMS messages are the dream of reaching people in a few seconds with important information regardless of location achieved. The response to the information received has been found to be positively remarkable. This has been proven to be more effective and effortless. 13
  14. 14. What is "Competitive Analysis?"  “Competitive Analysis” is a research gathering competitive intelligence process used to understand direct/indirect competition impacting your company, to spot and exploit opportunities as they develop.14
  15. 15. How Can Our Competitive Intelligence Analysis Services Improve The Effectiveness Of Your Business? By monitoring your competitors’ actions and thereby shaping your counterstrategies, By identifying neglected, poorly served, or emerging market segments. By consulting in decisions to add a product, drop a product, modify a product, or provide a value-added services, By consulting in the development of an accurate strategic business plan.15
  16. 16. Lets see!!! WHAT competitors are doing. SMS PACK 5 SMS PACK 11 , 75 L+N (MIDNIGHT 100 L+N FOR OF THE RC ) for 7 15 DAYS days DOCOMO SMS PACK 9 AIRTEL 100L+N FOR 10DAYS SMS PACK SMS PACK11 10 AIRCEL 250 L+N 100 L+N FOR 7 DAYS FOR 7DAYSIDEA VODAFONE Idea is best among all 16
  17. 17. For Rs 33,getRs 39 get 1p/sms 2000 local and for 30 days 1000 national sms Rel For Rs 35 get 1000 sms free BSNL local and national for 30 days For Rs For Rs 29, get 30, get 600 300 local sms sms for 30 for 4 weeks Aircel days Tata Airtel AIRCEL IS THE BEST AMONG ALL 17
  18. 18. SMS PACK 75 75 RC 3000LOCALsms pack 75 10000 L+N +NATIONAL SMS FOR 4 30 days WEEKS CUSTOMER CAN SEND ONLY 100 FREE SMS PER DAY VODAFONE AIRTELSMS 78 10000 SMS FREE SMS PACK 54 LOCAL 10000 LOCAL &+NATIONAL 30 NATIONAL SMS 30 DAYS DAY VALIDITY IDEA SMS PACK 78 TATA DOCOMO 20000 LOCAL AND NATIONAL SMS FREE AIRCEL TATA DOCOMO IS BETTER AMONG ALL
  19. 19. Mobile VAS services report As per the past researchHere are some numbers on how Urban PUNJABuses the Mobile Value Added Services offered byTelecom providers• SOURCE GOOGLE 19
  20. 20. SMS Based Value Added ServicesNearly 56 Million urban PUNJAB used a VAS related SMS subscription service inMarch/April 2009 – out of which Reliance Mobile CDMA accounted for a quarter ofall subscribers to VAS SMS subscription service, followed by Bharti Airtel (18%) andVodafone (14%). 20
  21. 21. And what is the source of these SMS Contest? off course, it is dominated with TV. all reality TVs, song and dance shows choose their winners via some or the other SMS contest and India just loves it. have a look 21
  22. 22. Which is the most popular SMS service used byUrban PUNJAB? The most popular sms based services are jokes followed astrology … 56% of the urban population is using sms based services for jokes . And 48% are for using it for astrology …22
  23. 23. Which are the popular VAS options thatUrban PUNJAB likes Unlimited Bundle internet sms Bundle sms Unlimited Internet Pay less Access get more Nearly 42% Nearly 40% Better offers on SMS bundles AND unlimited internet access are the two VAS options that Punjab urban mobile phone users look at while deciding on a service23
  24. 24.  Send me a text…. As per the past research 80 million people are using sms , which is more in now a days , We have the opportunity to grab the24 customers……………
  25. 25. RESPONSE OF AIRCEL RETAILERS TOWARD selling SMS PACKS AREA COVERED :- CHANDIGARH,PANCHKULA NO OF RETAILERS:-16025
  26. 26. Awareness of retailers26
  27. 27. RETAILERSNO RESPONSE 43 NOT SELLING 24 NO 37 RETAILERS YES 56 0 10 20 30 40 50 60 OUT OF THE 160 RETAILORS , ONLY 56 SAID THAT THEY ARE AWARE ABOUT THE VAS PRODUCTS. 43 RESPONSE WAS NEGATIVE… 27
  28. 28. Market over view These 56 retailers  Those 37 retailers who consist of said no are APP  The small shops KRO’S  Ignored outlets  Untapped market 28
  29. 29. %age customer usage pattern 1% 19% 80% LOCAL SMS NATIONAL SMS INTERNATIONAL SMS29
  30. 30. Which is the most selling product … For Rs 19 get 500 sms free local and national for 20 days For Rs 45 get 10000 sms free local and national for 30 days30
  31. 31. Retailers are not aware of :-Most of the retailers are not aware of this product... Needs to be advertise 31
  32. 32. SMS PACK 78 20000 LOCAL AND NATIONAL SMS FREE IF WE INCREASE THE VALIDITY TO 2 MONTHS , THIS PRODUCT CAN BE THE BEST …32
  33. 33. 33

×