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Basics Of Id

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Instructional Design

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Basics Of Id

  1. 1. Refresher Course on Basics of Instructional Designing <ul><li>Just ‘ID’ id it! </li></ul>
  2. 2. Objectives <ul><li>By the end of this course, you will be able to: </li></ul><ul><li>Explain the role of Instructional Designing in training </li></ul><ul><li>Describe the different types of learning styles </li></ul><ul><li>Identify the content types </li></ul><ul><li>Discuss the presentation, flow and clarity of content </li></ul><ul><li>Discuss the importance of assessments in training </li></ul><ul><li>List the guidelines for writing effective assessment items </li></ul>
  3. 3. What is ID? <ul><ul><li>ID is… </li></ul></ul><ul><ul><li>Training needs analysis </li></ul></ul><ul><ul><li>Evaluation of existing instructional material </li></ul></ul><ul><ul><li>Identification of gaps </li></ul></ul><ul><ul><li>Creation of relevant content </li></ul></ul><ul><ul><li>Presentation of content in a simple, standard and straightforward manner </li></ul></ul><ul><ul><li>Evaluation of training effectiveness post training </li></ul></ul>
  4. 4. In Short… ID = ADDIE
  5. 5. What is ADDIE? Analysis Design Development Implementation Evaluation
  6. 6. Analysis Phase <ul><ul><li>Who are my learners? </li></ul></ul><ul><ul><li>What am I trying to achieve with this training/instructions? </li></ul></ul><ul><ul><li>What are the knowledge, skills, attitude and/or behavioural changes that need to be taught? </li></ul></ul><ul><ul><li>How much content do you need in your instructions? </li></ul></ul>
  7. 7. Design Phase <ul><ul><li>What are my training objectives? </li></ul></ul><ul><ul><li>Do I have content to fill the gaps identified in the analysis phase? </li></ul></ul><ul><ul><li>Have I missed out on important content? </li></ul></ul><ul><ul><li>What type of icebreaker, refresher activities can I use? </li></ul></ul><ul><ul><li>What type of assessment strategy am I going to use? </li></ul></ul>
  8. 8. Development Phase <ul><ul><li>Chunk the content into modules, topics etc. </li></ul></ul><ul><ul><li>Create the presentation. </li></ul></ul><ul><ul><li>Create the instructor guide. </li></ul></ul><ul><ul><li>Create the learner guide (if essential). </li></ul></ul><ul><ul><li>Create job aids like handouts, printouts, etc. </li></ul></ul><ul><ul><li>Any other supporting documents, if necessary. </li></ul></ul>
  9. 9. Implementation Phase <ul><ul><li>Conduct train-the-trainer sessions, where possible. </li></ul></ul><ul><ul><li>Inform the trainers of the best practices while using the training. </li></ul></ul><ul><ul><li>Provide back end support to the trainers. </li></ul></ul><ul><ul><li>Attend initial trainings to sight the gaps. </li></ul></ul>
  10. 10. Evaluation Phase <ul><ul><li>No training design is complete without both the types of evaluations. </li></ul></ul><ul><ul><li>Formative Evaluation: Conducted during the various phases of ADDIE. Random end user testing, interviews, etc. </li></ul></ul><ul><ul><li>Summative Evaluation: Assesses overall effectiveness. </li></ul></ul>
  11. 11. INSTITUTIONAL COMMUNICATIONS <ul><li>Forge tie-ups with hotels, hospitals and airlines in India to screen CNBC </li></ul><ul><li>Sponsor television sets for corporates who have partnered with CNBC like Amity Business School, IBP etc. </li></ul>
  12. 12. LOBBYING <ul><li>To coexist and protect the interests of the government, legislature, environmentalists and other activists </li></ul><ul><li>For e.g.: CNBC was the 1 st to comply with the FDI regulation by the government on 22 nd May, 2003 </li></ul>
  13. 13. MARKETING COMMUNICATIONS <ul><li>Campaign ‘ Informed India ’ to promote the channel to youth </li></ul><ul><li>Feedback forums/ Focus Groups </li></ul><ul><li>Screening at major railway stations in metros and mini-metros </li></ul><ul><li>Outdoor promotion by painting trains with all the programs of CNBC TV18 </li></ul><ul><li>Press Coverage for various awards and events organized and sponsored by the channel </li></ul>
  14. 14. FINANCIAL PR PLAN <ul><li>Regular Update of Website </li></ul><ul><li>Interviews of CEO (Mr. Harish Chawla) and MD (Mr. Raghav Bahl) to be published talking about the current restructuring and the future plans of the channel </li></ul>
  15. 15. <ul><li>Through a judicial mix of PR and non-PR tools we plan to stretch the audience profile to include more viewers with shows like Trendmill, Good Life, The Art Show, The Auto Show and many more…… </li></ul>CONCLUSION
  16. 16. CNBC TV18 TEAM <ul><li>Bhavna Bhatia </li></ul><ul><li>Neha Bhatt </li></ul><ul><li>Shraddha Bothra </li></ul><ul><li>Ruchi Chaddha </li></ul><ul><li>Vidhita Chainani </li></ul><ul><li>Sonal Chinchwadkar </li></ul><ul><li>Farah Dada </li></ul><ul><li>Mayuri Deshmukh </li></ul>
  17. 17. THANK YOU

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