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Communication Strategies for the Multi-Screen World
Presented May 9, 2014 for The Digital Nonprofit
Monique Sherrett
moniqu...
Technology Changes (and Quickly)
2007 Social Media Starfish
Today
Wearables?
Source: Lee Lefever
Holy Understatements, Batman!
Source: Gartner, IDC, Enders Analysis
Determine the “So What” for Your Organization
Audience > Mobile > Devices
37 Different Screen Resolutions
Design for the Experience (not the Device)
@BoxcarMarketing
#1 Responsive Website Design
Responsive Website Checklist
If you want ... Higher Conversions
• Avoid pinch-zoom
• Design for up-down scrolling
• Large ...
# 2 Email Campaigns
50% of all emails are opened on mobile devices
Email Checklist (1 eye, 1 thumb, 1 arm)
If you want ... Higher Conversions
• Avoid pinch/zoom
• Large buttons
• Clear, pri...
# 3 Social Media
Social Media Checklist
If you want ... More Awareness, Interest, Desire, Intent, Action
• Invest in good photos
• Always i...
Fireworks Factory
Pender Island — June 3-5
$1133, includes conference, accommodation, meals & ferry
BoomBoomBoom.ca
Make a Plan
Do Next Week Do by Next Month Do by December
Use your site on mobile & tablet CSS: font size & buttons Respons...
You Can Do IT
How can I help?
Monique Sherrett
monique@boxcarmarketing.com
604-732-6467
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Multi-Screen Communication Strategies

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Presented May 9, 2014 at The Digital Nonprofit. Communication strategies for the multi-screen world: why it matters, why nonprofits should address mobile, tablet, desktop and wearables, and some approaches to email, social media and website design.

Published in: Marketing, Business, Technology
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Multi-Screen Communication Strategies

  1. 1. Communication Strategies for the Multi-Screen World Presented May 9, 2014 for The Digital Nonprofit Monique Sherrett monique@boxcarmarketing.com 604-732-6467
  2. 2. Technology Changes (and Quickly)
  3. 3. 2007 Social Media Starfish
  4. 4. Today
  5. 5. Wearables? Source: Lee Lefever
  6. 6. Holy Understatements, Batman! Source: Gartner, IDC, Enders Analysis
  7. 7. Determine the “So What” for Your Organization
  8. 8. Audience > Mobile > Devices
  9. 9. 37 Different Screen Resolutions
  10. 10. Design for the Experience (not the Device) @BoxcarMarketing
  11. 11. #1 Responsive Website Design
  12. 12. Responsive Website Checklist If you want ... Higher Conversions • Avoid pinch-zoom • Design for up-down scrolling • Large buttons; Avoid clustering links • 1-2 clicks to complete a task (i.e., complete a forms, click to dial) If you want ... Easy to Maintain and Easy to Share Content • 1 website vs. a full-site and an m-dot site • 1 URL • No duplicate content
  13. 13. # 2 Email Campaigns
  14. 14. 50% of all emails are opened on mobile devices
  15. 15. Email Checklist (1 eye, 1 thumb, 1 arm) If you want ... Higher Conversions • Avoid pinch/zoom • Large buttons • Clear, primary CTA • 1-2 clicks to complete a task • Pre-header text If you want ... More Subscribers • Clear subscribe options on site (optimize for the entire path) • Build the list w/social media, email signatures, contests, offer incentives
  16. 16. # 3 Social Media
  17. 17. Social Media Checklist If you want ... More Awareness, Interest, Desire, Intent, Action • Invest in good photos • Always include a short caption w/photos • Leave room for RT • Use hashtags • Inspirational quotes and powerful stats (cheese + broccoli) • Change up the cover images & URL to match campaigns • Take advantage of 3rd-party apps from tracking, promoting or fundraising
  18. 18. Fireworks Factory Pender Island — June 3-5 $1133, includes conference, accommodation, meals & ferry BoomBoomBoom.ca
  19. 19. Make a Plan Do Next Week Do by Next Month Do by December Use your site on mobile & tablet CSS: font size & buttons Responsive site Review CTA (tracking, testing) Simplify forms Responsive email template Make a list; simplify, optimize Thx Page CTAs Conversion Optimization (tracking, testing) Use your analytics reports Change cover image & urls Wearables (content snippets) Confirm Location listing Big images, content snippets Confirm Phone format
  20. 20. You Can Do IT How can I help? Monique Sherrett monique@boxcarmarketing.com 604-732-6467

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