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CBS Outdoor 4 of 5

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CBS Outdoor 4 of 5

  1. 1. Innovations
  2. 2. Billboards Rail & Bus Street Malls Subway Furniture Lenticular Buses
  3. 3. Billboards Rail & Bus Street Malls Subway Furniture Lenticular Dioramas
  4. 4. Electroluminescent Applications <ul><li>Lightweight, flexible, and luminescent material </li></ul><ul><li>Automatically turns off in bright sunlight and functions on a low level of energy. </li></ul><ul><li>Can be animated in entirety or with small “appliqué” components. </li></ul>
  5. 5. Electroluminescent Applications
  6. 6. Electroluminescent Applications
  7. 7. Interactive Shelters
  8. 8. Listening Posts <ul><li>Riders and passersby can “plug in” directly to OOH media format </li></ul><ul><li>Sample exclusive content and interact with an advertising message </li></ul><ul><li>Available inside trains and along platforms </li></ul>“ PLUG IN” SAMPLE
  9. 9. Wall FX <ul><li>WallFX technology projects a vibrant image onto an oversized wallscape </li></ul><ul><li>Allows for fluid movement and “real-time” interaction with graphics </li></ul><ul><li>Responds to commuters’ body movements and creates an entertaining and engaging brand immersion for all passersby </li></ul>
  10. 10. Malls
  11. 11. New Media Formats
  12. 12. Mall Dominations

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