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The shopping cart is dead - bronto summit - Phillip Jackson

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There’s been a major revolution in commerce, and you never even noticed: the shopping cart is dying. iPhones, Pinterest buy buttons, Amazon Dash, tokenization, apps and on-demand commerce have all changed how we buy products online. Hear about the future of online commerce and how that future is here today with Magento Enterprise.

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The shopping cart is dead - bronto summit - Phillip Jackson

  1. 1. BEYOND THE SHOPPING CART
  2. 2. Something Digital will be talking about its own products and/or services, which it makes available directly to customers. The statements and opinions contained herein are those of Something Digital and not of NetSuite. NetSuite has not verified any statements or claims herein and assumes no responsibility for such statements or claims. CAUTIONARY NOTE:
  3. 3. Phillip Jackson (@philwinkle) - 15 years of ecommerce - South Florida Magento Meetup - Moderator on StackExchange - 4x Magento Certifications ABOUT ME
  4. 4. BEYOND THE SHOPPING CART: HOW TECHNOLOGY IS REVOLUTIONIZING ECOMMERCE
  5. 5. THE SHOPPING CART IS DEAD
  6. 6. …OR DYING
  7. 7. • Passive commerce • Conversational commerce • Ambient commerce • On-demand commerce THE FUTURE OF COMMERCE
  8. 8. A BRIEF HISTORY OF COMPUTING
  9. 9. WE HAVE SPENTTHE PAST 35 YEARS OF THE PERSONAL COMPUTING REVOLUTION WITH REAL-WORLD METAPHORS FOR NEARLY EVERYTHINGTHAT WE COME INTO CONTACT WITH
  10. 10. “FOLDERS”
  11. 11. “FILES”
  12. 12. “TRASH CAN”
  13. 13. The Desktop Metaphor The computer's metaphorical desktop, with its onscreen windows and hierarchy of folders, is the only digital work environment most users and designers have ever known. The 1984 Macintosh WHAT HAPPENED TO THE DESKTOP?
  14. 14. THE DESKTOP, BY DESIGN, IS A MONO TASKING DEVICE
  15. 15. “…empirical studies show that the traditional desktop design does not provide sufficient support for today's real-life tasks involving collaboration, multitasking, multiple roles, and diverse technologies”
  16. 16. WITHOUT A DESKTOP, OUR OLD COMPUTER METAPHORS BEGINTO BREAK DOWN
  17. 17. vs.
  18. 18. THE BIRTH OFTHE SHOPPING CART
  19. 19. A perfect environment - World Wide Web - Secure browsers - Debit Card Proliferation THE BIRTH OF THE SHOPPING CART
  20. 20. • “Goldilocks conditions”: • World Wide Web • Secure browsers • Proliferation of debit cards • NAFTA, U.S. Economic policy THE BIRTH OF THE SHOPPING CART
  21. 21. 2007
  22. 22. SEPTEMBER 19, 2013
  23. 23. THE WAYTHE WORLD LOOKS NOW
  24. 24. THE DEATH OFTHE SHOPPING CART
  25. 25. • Commerce is on-demand and realtime • Shopping as a destination • Shopping AT your destination • Passive commerce (set it and forget it) • Impulse buys THE DEATH OF THE SHOPPING CART
  26. 26. • Single-item transactions • Downloadables • Ephemeral products, consumables THE DEATH OF THE SHOPPING CART
  27. 27. THE FUTURE OF COMMERCE
  28. 28. PASSIVE COMMERCE
  29. 29. “COMMERCE EVERYWHERE”
  30. 30. • Intent Generation – generate intent for items you didn’t know you even wanted. It’s the ultimate top of the funnel generation. • Intent Harvesting – They allow you to harvest the intent that’s been generated. PASSIVE COMMERCE
  31. 31. Passive Commerce exists at the space in- between intent generation and intent harvesting. You know you already want the product, but have no immediacy to buy now. Passive Commerce accelerates the step to intent harvesting.
  32. 32. AMBIENT COMMERCE
  33. 33. Whirlpool Corp. will release a washing machine soon that will know when you’re running low on detergent and place an order for delivery.
  34. 34. “Thanks to an integrated SIM card*, Zenius can communicate with our Customer Relationship Center. This allows us to deliver services before you even know you need them.”
  35. 35. CONVERSATIONAL COMMERCE
  36. 36. ON-DEMAND COMMERCE
  37. 37. Other brands have already signed on to eventually use Amazon Dash Replenishment with their connected devices, including Samsung printers, Brita water pitchers, Whirlpool washers and dryers and Purell hand- sanitizer dispensers.
  38. 38. • Passive commerce • Conversational commerce • Ambient commerce • On-demand commerce RECAP
  39. 39. • Old paradigms are dead • B2C catalog shopping will diminish • Social currency • Commerce everywhere • Shopping is no longer a destination RECAP
  40. 40. info@somethingdigital.com @somethingdigitl THANK YOU!

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