A 5 minute guide for running facebook contests

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Presentation by Sovedo.com Social Media Blog. http://sovedo.com/
A step by step guide to help you launch a Facebook Contest. Free Resources available to help you create contest for Free.

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A 5 minute guide for running facebook contests

  1. 1. Visit http://sovedo.com Presentation by Sovedo.com [Social Media Blog]
  2. 2.  Why run a Facebook Contest? How to run a Facebook Contest? Final thoughts ResourcesVisit http://sovedo.com Presentation by Sovedo.com [Social Media Blog]
  3. 3.  Fans love to win freebies Boost engagement on the page Non-fans will LIKE your page so that they can participate Create awareness about new product or service Promote a product/service Generate leads by capturing fan detailsVisit http://sovedo.com Presentation by Sovedo.com [Social Media Blog]
  4. 4.  Set clear objectives - Ask yourself what do you want - Do you want new fans - Do you want engagement - Do you want leads - Do you want to promote somethingVisit http://sovedo.com Presentation by Sovedo.com [Social Media Blog]
  5. 5.  What type of contest you want to run - A photo contest [works great with fans] - A video contest - Submit story/short message - Sweepstakes - Quiz contest - QnA contestVisit http://sovedo.com Presentation by Sovedo.com [Social Media Blog]
  6. 6.  What is the giveaway - Consider your budget - How many winners [ generally 3 is good] - Free sample - Vouchers - Discount codes -Your products, etcVisit http://sovedo.com Presentation by Sovedo.com [Social Media Blog]
  7. 7.  Setting up terms and conditions - Lay down clear terms and conditions - Refer to facebook promotion guidelines - Define selection criteria - Competition timeline [start and end date] - How user information will be handledVisit http://sovedo.com Presentation by Sovedo.com [Social Media Blog]
  8. 8.  You have to adhere to Facebook Promotion Guidelines which clearly state what kind of promotions are valid, and ways in which one should and should not run a contest/sweepstakes Read those here http://www.facebook.com/page_guidelines.p hp#promotionsguidelinesVisit http://sovedo.com Presentation by Sovedo.com [Social Media Blog]
  9. 9.  Promotion - It is very important to promote your contest - Craft a promotion plan - Promote via daily wall posts - Promote via Facebook ads - Promote via Newsletters/Email Blasts - Add a link on your website/blog - Promote it offline in your storesVisit http://sovedo.com Presentation by Sovedo.com [Social Media Blog]
  10. 10.  Track Performance - Always remember to note down you page’s statistics before the launch and after the launch - Consider some key metrics such as – Likes, People Talking About, Leads generated, Traffic generatedVisit http://sovedo.com Presentation by Sovedo.com [Social Media Blog]
  11. 11.  Facebook contest is a great opportunity to engage fans and generating leads. Always plan in detail and execute. Keep coming up with at least 1 contest each month to keep your community engaged Leverage the rise in engagement post the contest by uploading quality content on the page.Visit http://sovedo.com Presentation by Sovedo.com [Social Media Blog]
  12. 12.  Here are some resources to help you create and launch a Facebook contest - Easypromos - ShortStack - Wildfire - Fanappz - Eazycontest - FanzilaVisit http://sovedo.com Presentation by Sovedo.com [Social Media Blog]
  13. 13.  Sovedo is a Social Media Blog which aims to help interested readers with social media news, views, how to, case studies, reviews, interviews, and lots more. Sovedo articles are contributed by industry professionals, experts, and social media enthusiasts.Visit http://sovedo.com Presentation by Sovedo.com [Social Media Blog]

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