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Uso de BuddyMedia, Social.com y Radian6 para Social Media Publishing

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Uso de BuddyMedia, Social.com y Radian6 para Social Media Publishing

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Uso de BuddyMedia, Social.com y Radian6 para Social Media Publishing

  1. 1. Buddy Media & Social.com CONFIDENCIAL Julio - 2013
  2. 2. Marco Conceptual CONFIDENCIAL Julio - 2013
  3. 3. Canales Knowledge & Feedback Management – Experiencia del Cliente CONFIDENCIAL Monitoreo Métricas Analíticos Equipo de Social Media Community Management Comunidad Plataforma Multimarca Monitoreo Métricas Analíticos  Engage  Listen  Act CRM Datos Procesos Gente Cultura ATL Facebook Twitter You Tube Flickr E-mail Teléfono Móvil Apps ATL Call Center Analíticos Marketing, Ventas, Servicio Marketing Automation & Campaign Management
  4. 4. Caso de Uso Marketing CONFIDENCIAL Julio - 2013
  5. 5. Caso de Uso - Marketing CONFIDENCIAL 3 - Analisis de Conversaciones 2 - Comunidades 4 - Analisis de Oportunidades – CRM 5 - Administracion de Campañas - CRM 6 – Ejecución de Campañas Personas Conversaciones Conversaciones Contenido Transacciones Web Analiticos Personas Conversaciones Monitoreo y Metricas Resultados de Campañas Contenido Respuesta a Campañas 1 – Canales Off-Domain Moderación Redes Sociales Canales Corporativos Contenido Publicidad
  6. 6. Caso de Uso - Marketing 3 - Analisis de Conversaciones CONFIDENCIAL Personas Conversaciones Conversaciones Contenido Transacciones Web Analiticos Personas Conversaciones Monitoreo y Metricas Resultados de Campañas Contenido Respuesta a Campañas Moderación Redes Sociales Canales Corporativos Contenido Publicidad 2 - Comunidades 4 - Analisis de Oportunidades – CRM 5 - Administracion de Campañas - CRM 6 – Ejecución de Campañas 1 – Canales Off-Domain
  7. 7. Publicación de Contenido CONFIDENCIAL Julio - 2013
  8. 8. Publicaciones ¿Qué es lo que ofrecemos? CONFIDENCIAL • Maximizar el poder de su equipo de marketing y publicidad • Administración del contenido a publicar en los medios sociales • Programar, aprobaciones, permisos y jerarquías • Rápida creación y fácil administración de lienzos sociales • Mas de 60+ aplicaciones sociales como Encuestas, Sorteos, Galerías de videos, etc. • Estadísticas Avanzadas
  9. 9. Escalabilidad CONFIDENCIAL Solución a nivel enterprise con administración de permisos, aprobaciones & workflow, librería global de contenidos con control de acceso. Transferencia de datos a Salesforce y otras bases de datos Consolidated View Vista consolidada de estadísticas y analíticos para medir y controlar el performance de los esfuerzos de marketing de contenido social Social & Open Web Syndication Sindicación de contenido y aplicaciones sociales en los diferentes medios sociales y en las páginas web tradicionaels Prebuilt Assets Una amplia variedad de aplicaciones sociales pre-construidas y configurables que permiten publicar contenido rápidadmente facilitando el re-uso del contenido que ha generado los mejores resultados Publicaciones - Diferenciadores
  10. 10. Publicaciones - Casos de Uso Generar Engagement y Promoción de la marca Generar Comportamientos y Conversaciones Desplegar y Administrar una Presencia Social a Escala Enterprise 1 2 3 CONFIDENCIAL
  11. 11. L’Oreal Impulsa su Crecimiento con Social Media  Monitorea conversaciones acerca de estéticas, productos & marketing  Proporciona a las estéticas afiliadas Páginas de Facebook de fácil personalización  Se crearon 21M de impresiones y 2.2M de conversaciones  Incremento en ventas de $4K en 5,000 estéticas afiliadas dando un total de $20M CONFIDENCIAL Social media has transformed the way we leverage brand awareness & loyalty to drive growth” - Kelly Slomon, VP Interactive, Active Cosmetics Division, L’Oreal “
  12. 12. Administración del Lay-out a nivel Enterprise Contenido a nivel Campaña o Región CONFIDENCIAL
  13. 13. Ejemplo Editorial Wiley Estructura de contenido CONFIDENCIAL Lienzos de fácil creación y administración para cada categoría y segmento específico
  14. 14. CONFIDENCIAL Personalización y manejo de librerías de contenidos Ejemplo Editorial Wiley
  15. 15. CONFIDENCIAL Tabs personalizados de acuerdo al segmento objetivo Ejemplo Editorial Wiley
  16. 16. Links de Referencia Ford https://www.facebook.com/fordmustang/app_228724917148268 https://www.facebook.com/ford Bose https://www.facebook.com/Bose/app_141151945967327 HP https://www.facebook.com/HP/app_274885549220864 Wiley Demo page: https://www.facebook.com/pages/Microbiology-Textbook/389311724474513?fref=ts Real Page: https://www.facebook.com/microbiologynews?ref=ts&fref=ts CONFIDENCIAL
  17. 17. Conversation Buddy CONFIDENCIAL
  18. 18. Reach Buddy CONFIDENCIAL
  19. 19. Conversion Buddy CONFIDENCIAL
  20. 20. Estadísticas centralizadas en tiempo real Globales o con diferentes niveles de agregación (permisos, canales, campañas, etc.) CONFIDENCIAL
  21. 21. Publicidad en Medios Sociales CONFIDENCIAL Julio - 2013
  22. 22. CONFIDENCIAL • Construcción y administración de campañas publicitarias en Facebook y Twitter • Automatización & optimización para maximizar el ROI • Re-uso de elementos compartidos a lo largo de múltiples campañas – Creativos (“copy”) – Segmentos Objetivos Publicaciones ¿Qué es lo que ofrecemos?
  23. 23. Self-Service Platform CONFIDENCIAL Plataforma de autoservicio fácil de usar, tanto por las agencias como por las marcas. Social.com es partner estratégico de Facebook y Twitter Centralized Optimization Engine Sofisticada suite para aplicar decisiones de optimización con un sólo click que pueden afectar campañas que publican miles de anuncios Custom Automation Modelo de automatización áltamente flexible que le permite a los usuarios construir y definir sus propias reglas. Test and Target Permite conducir pruebas con análisis multivariable a lo largo de diversos conjuntos de segmentos y creativos Publicaciones - Diferenciadores
  24. 24. Publicaciones - Casos de Uso Adquirir Fans & Followers Generar Prospectos y Respuestas Directas Promover Contenido Social de Alto Impacto 1 2 3 CONFIDENCIAL
  25. 25. Creación de Campañas A/B Creative Testing Day-Parting Dynamic Creatives Granular Budget Control Audience Segmentation Facebook insights data CONFIDENCIAL
  26. 26. Amplios recursos para “targeting” Campaign Templates Interest and custom clusters! Zip-code clusters Automation Rules CONFIDENCIAL
  27. 27. ¿En dónde aparecen? CONFIDENCIAL
  28. 28. Optimización y Analíticos Optimization Centers Conversion tracking CONFIDENCIAL Analytics Centers
  29. 29. Publicaciones - Publicidad CONFIDENCIAL
  30. 30. Líder en Marketing en Social Media CONFIDENCIAL Alianzas estratégicas Clientes Pages, Ads & Insights Engagement & Analytics Strong Momentum 55% of Fortune 100 8 of 10 Largest Advertisers Thousands of customers #1 Forrester Wave Leader Gartner Magic Quadrant
  31. 31. CONFIDENCIAL c www.solvisconsulting.com Solvis Consulting, LLC @Solvis Solvis Consulting LLC

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