Solutions hi english 2012


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Hotel Management

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Solutions hi english 2012

  2. 2. …nobody knows During the last decade and especially recently, the hotel market has been facing many changes in demand, hotel types, what the future holds… brands and operators Today, new projects in the hotel and tourism sector start off having a more difficult situation and need a more elaborated positioning strategy to guarantee their profitabilityCREATING AND MANAGING SUCCESFUL HOTELS 2
  3. 3. W AT We know how to turn unique projects… You need a strategic alignment of the project, thought through planning for the overall management and a well studied marketing plan The so called local know-how and international experience combined with a dynamic and interactive management of hotel assets can significantly improve the profitability of the project for investors …into profit opportunitiesCREATING AND MANAGING SUCCESFUL HOTELS 3
  4. 4. W Private Investors Merchant Banks Hotel Owners For eight years now we have been extending O our services from Investors in Food & Hotel Operators Beverage Operations market studies and project development to concept development and hotel management Investment Funds Architects DevelopersCREATING AND MANAGING SUCCESFUL HOTELS 4
  5. 5. Creative, dynamic and passionate solutions for the success of your projects! OW We create successful projects linked with planning and a long-term vision We understand the win-win opportunities in each market for a project leader, investor or a bank We differentiate ourselves from our competitors since our team has 100% practical operational experience as managers and strategic consultants in various dynamic markets We are a highly qualified executive team and our passion, illusion and drive to succeed set us apart from our competitorsCREATING AND MANAGING SUCCESFUL HOTELS 5
  6. 6. W ERE OFFICES With offices in Madrid, Berlin and Moscow, Solutions HI achieves a symbiosis of international experience and local know- how which are necessary in order to carry out a successful project so that we meet the needs of our customersCREATING AND MANAGING SUCCESFUL HOTELS 6
  7. 7. W ERE PROJECTS United States L.A., Atlanta China Shanghai Our project portfolio ranges from hotels of international hotel chains to independent and niche hotels in various markets and segments: Spain, Germany, Italy, France, The Netherlands, The Balkans, Russia & CIS, Georgia. Also we have developed projects in the United States (Los Angeles, Atlanta) and China (Shanghai)CREATING AND MANAGING SUCCESFUL HOTELS 7
  8. 8. Strategic consultancy specializing in the hospitality industry CONSULTING Distinguished by our passion and Strategic alliances and important partnerships with quality collaborators long-term vision Philosophy based Current market Clients’ needs Actual and future on the answers to situation and and new demands the following: trends products Assessment and Seeking funding Operational feasibility and investors / Support What do we studies - operators, and Sales & marketing offer? especially the new hotel & Yield Management concept restaurant & Revenue planning and concepts Training the positioningCREATING AND MANAGING SUCCESFUL HOTELS 8
  9. 9. CONSULTING SERVICES ANALYSIS OF THE MARKET SITUATION Competition study In-depth feasibility & market studies Identification of new market trends & needs Analysis of socio-economic and socio-cultural values Concept development and positioning proposal PRE-OPENING SUPPORT   Positioning strategy Sales & Marketing Plan Support with the selection of suppliers of all areas (FF&E, OSE,IT, etc.) Selection & training of highly qualified staff Support with the design of the corporate image & web site BUSINESS PLAN & PROJECT DEVELOPMENT   Financing of hotel projects – investor & project research Project concept development & adaptation of the existing project concept Advising in the selection of franchise & management company/international hotel brand vs. nicheCREATING AND MANAGING SUCCESFUL HOTELS 9
  10. 10. CONSULTING SERVICESPROJECT MANAGEMENT Snagging control Project Coordination of all hotel aspects Quality Control during the construction process Coordination with operator, technical team & hand-over Support in selection, negotiation and delivery of hotel equipmentOPERATIONAL SUPPORT & ADVICE Quality control Consulting web design Also we collaborate with the UNWTO (World Analysis of the Sales & Marketing status Tourism Organization) Driving revenue: Revenue & E-commerce management for global market trends Advising in changes of design and style of the point of sale/outletTRAINING PROFESSIONALS, STUDENTS & INTERNAL TRAINING IN HOTELSCREATING AND MANAGING SUCCESFUL HOTELS 10
  11. 11. MANAGEMENT We generate high revenues resulting in better return on investment We prioritize the maximum feasibility of the property before imposing any brand We offer hybrid management contracts highly linked to outcomes and transparent costs We maximize cost savings due to our large number of projects and our extensive network of contacts We conduct a local and individual management with the support of our corporate officesCREATING AND MANAGING SUCCESFUL HOTELS 11
  12. 12. MANAGEMENT SERVICESAnalysis of the financial situationDevelopment of the operational matrixDevelopment of strategic programsDaily operational management supervisionAdaptation of international standards to the local marketAnalysis of urgent mattersOpening of distribution channelsRepositioningEmergency & interims managementSupporting the management teamOut-sourcing of non-vital servicesCREATING AND MANAGING SUCCESFUL HOTELS 12
  13. 13. EXTRACT OF TEAM PROFILES Lars is certified by the Cornell University in Real Estate, Development and Hotel Investment and in Business Economics by the Open University in UK, and holds various Diplomas in Project and Change Management and Strategic Marketing. Lars is an expert of the hotel sector with ample experience of over 15 years in Executive Management as well as working as an external Consultant. He speaks at various conferences and further holds seminars for senior professionals with schools and hotel associations in Europe (Spain, Germany and Russia). Enjoying the dynamic world of hotels he set-up in 2004 the strategic hotel consultancy LARS VON DER WETTERN Solutions HI with an ample international network. Managing Director Gonzalo holds an Advanced Diploma from the Centro Superior de Hostelería de Galicia and has completed several management/business courses at the Cornell School of Hotel Administration in New York. For more than seven years, Gonzalo has been working for the company “Vincci Hotels”, being in charge of the general management of business units, including “the first Spanish Hotel in New York City”, “The Avalon Hotel”. Gonzalo joined Solutions HI in 2011. In addition to representing the company in Spain GONZALO DE LA MATA and Portugal, his tasks include research of assets, brokerage of hotel properties and General Manager Spain & Portugal operation/management coordination of all hotel projects, among others.CREATING AND MANAGING SUCCESFUL HOTELS 13
  14. 14. EXTRACT OF TEAM PROFILES Steffen started his career by completing an apprenticeship at the Best Western Parkhotel am Kurhaus in Bad Nauheim, Germany. He graduated in 1995 from the Hotel School Frankfurt am Main. After his experience at the Corporate and Regional Offices with Marriott he continued with Marriott International, Inc. as Regional Operations Specialist and Director of Operations at Marriott Suites in Chicago, USA. Since Steffen joined Solutions HI in 2008, he is working for our projects in Germany, STEFFEN SEIB Russia & CIS as our Senior Project Manager. Actually he is preparing the opening of our Senior Project Manager new hotel in Russia, another one in Germany and the second one in Azerbaijan. Juan is a passionate chef dedicated to sharing his culinary skills. His expertise helps to train local teams to use their original traditions with new trends, which in turn creates new and exciting menu concepts. He has worked with some of the best chefs in the world, managing different Michelin Star restaurants worldwide and working as Executive Chef for international brands like InterContinental before joining Solutions HI in 2009. Juan is our Culinary Director with over 15 years of experience and is in charge of the entire process, from the design and selection of the interiors to the creation of JUAN PABLO TORRE appropriate menus. Culinary DirectorCREATING AND MANAGING SUCCESFUL HOTELS 14
  15. 15. EXTRACT OF TEAM PROFILES Andrea’s first steps into the hotel business were as a Front Office Trainee at the Sheraton Hotel & Towers Frankfurt/Germany. Afterwards he started his apprenticeship in Hotel management and graduated at the Hotel School in Frankfurt 1984. Since the entrance in Hotel business more than 30 years ago, Andreas continued his career with Starwood Hotels & Resorts and Intercontinental Hotels in Europe and America. He also is very experienced in managing superior hotels of private ownerships. In 2012 Andreas joined Solutions HI and is at this moment Opening/Interims General Manager for our projects in Georgia and Azerbaijan. ANDREAS KNAB Opening/Interims General Manager Veronica has a degree in Business Administration from the State University of Tourism and Recreation in Sochi, Russia. On the 3rd course of the University she started to work in the hotel sphere to combine her theoretic knowledge with practical skills. Springboard of her career became the Food and Beverage department of Radisson Hotel Lazurnaya in Sochi. Next step in her professional way was the work in the luxury hotel segment as F&B Manager in Grand Hotel & Spa Rodina. Also Veronica was a part of pre-opening teams of such projects as Novotel Yekaterinburg Center and TUI Hotel Kaluga. Veronica joined Solutions HI in 2011 as Operation Manager in Chirag Plaza, Azerbaijan. VERONICA TURENOK She is working currently for our projects in Georgia and Russia and preparing the Operation Manager opening of various hotels & restaurants.CREATING AND MANAGING SUCCESFUL HOTELS 15
  16. 16. EXTRACT OF TEAM PROFILES Elena has a degree in Business Administration from the State University of Commerce and Economics in Moscow, Russia. Later, she specialized in Foreign Trade in the Cesma Business School, Madrid, Spain. In Russia, combining studies at the University at the age of 20 years, she began working as Director/Manager of a commercial establishment. Years later, she continued her career with a wholesale company with over 100 employees, as Head of Sales Department. ELENA KRYLOVA In Spain, since her incorporation in Solutions HI in 2009, she is our main coordinator at Head Office Coordinator our head office in Madrid. In addition to these key individuals there are more than a dozen professionals assisting your project, best selected for your specific needs!CREATING AND MANAGING SUCCESFUL HOTELS 16
  17. 17. EXTRACT OF PROJECTS Location Berlin / Germany Concept Luxury Boutique Hotel (new brand) o  Negotiation during acquisition o  Take-over of operation o  Two year interim Management support o  Sales & Marketing review Milestones o  Affiliation (Leading Hotels of the world) delivered o  Restructuring and new operational standards o  Refurbishment supportCREATING AND MANAGING SUCCESFUL HOTELS 17
  18. 18. EXTRACT OF PROJECTS Location Kaliningrad / Russia 55-bedroom and villa hotel in a rustic ambience Concept in the proximity of Kaliningrad with a unique F&B concept and natural surroundings o  Feasibility & market analysis o  Creation of hotel and F&B concept o  Positioning study Milestones o  Affiliations & Partnership analysis delivered o  Project management o  Management Contract o  Opening Winter 2012/2013CREATING AND MANAGING SUCCESFUL HOTELS 18
  19. 19. EXTRACT OF PROJECTS Location Heiligendamm /Germany Luxury 5-star resort hotel in the Baltic Sea at the Concept German coast & member of LHW o  Market studies and positioning reviews o  Analysis of the Sales & Marketing status Milestones o  Feasibility study for expansion including the delivered SPA and the residences o  Support during exit of management company KempinskiCREATING AND MANAGING SUCCESFUL HOTELS 19
  20. 20. EXTRACT OF PROJECTS Location Madrid / Spain Ancient guest house built in 1768 converted Concept into a singular hotel of 27 rooms and a well- known restaurant in the area, La Antoñita o  Market study o  Search for investors o  Concept & project development Milestones o  Sales & Marketing strategy delivered o  Supervision during the construction period o  20-year Management Contract o  Opening May 2011CREATING AND MANAGING SUCCESFUL HOTELS 20
  21. 21. EXTRACT OF PROJECTS Location Berlin / Germany 5 F&B outlets and ADLON Day SPA in building of Concept luxury hotel in the very heart of Berlin which is currently managed by Kempinski o  Continuous support to the management team o  Corporate restructuring Milestones o  Revised Sales & Marketing strategy delivered o  New outlet developments o  Driving profit increase measures o  New budget and performance review systemCREATING AND MANAGING SUCCESFUL HOTELS 21
  22. 22. EXTRACT OF PROJECTS Location Madrid / Spain Travellers ancient guest house of the XVIIth Concept century converted into a hotel boutique of 17 rooms, restaurant and bar o  Market research o  Development of the concept o  Project Management Milestones o  Sales & Marketing Strategy delivered o  Consultancy services to the owner and team during the rehabilitation process o  Full pre-opening management o  Launch support in 2011CREATING AND MANAGING SUCCESFUL HOTELS 22
  23. 23. EXTRACT OF PROJECTS Location Forte dei Marmi / Italy Concept Luxury Boutique Hotel in Italy o  Positioning and Financial Review o  Operational Review (Standards) o  Affiliation & Quality (Leading Hotels of the Milestones World) review delivered o  Operational re-planning and profit analysis o  Training proposals o  Sales & Marketing ReviewCREATING AND MANAGING SUCCESFUL HOTELS 23
  24. 24. EXTRACT OF PROJECTS Location Leipzig / Germany Hotel for the MICE segment close to the Concept airport with 90 rooms and 18 conference rooms o  Study of the re-positioning in the MICE segment o  Owner support for local funding Milestones o  Refurbishment, planning and supervision delivered o  Support the management team o  Successful re-branding o  2-year Interims ManagementCREATING AND MANAGING SUCCESFUL HOTELS 24
  25. 25. EXTRACT OF PROJECTS Location Toledo / Spain 5-star hotel situated in a palace from the XVIth Concept century Hilton’s first franchised hotel in Toledo o  Market research and positioning o  Concept development Milestones o  Brand selection and franchise contract delivered o  Operator selection and negotiation o  Construction supervisor o  Launch supportCREATING AND MANAGING SUCCESFUL HOTELS 25
  26. 26. EXTRACT OF PROJECTS Location Baku / Azerbaijan 15 storey building landmark hotel and fully- Concept equipped business centre with 42 rooms, 2 restaurants and 4,400 m2 of modern office space o  Feasibility study for a mixed-use building o  Concept development o  Adaptation to international standards Milestones o  Implementation of e-commerce strategy delivered o  Pre-opening plan o  Coordination office centre and tenant search o  Three year management contract o  Opening June 2010CREATING AND MANAGING SUCCESFUL HOTELS 26
  27. 27. EXTRACT OF PROJECTS Location Leipzig / Germany 26-bedroom hostel & hotel with 118 beds in an original and modern style, with the latest Concept technology. In the heart of Leipzig with the unique Say Cheese Lounge offering the best atmosphere and a socially friendly ambiance. o  Feasibility & market analysis o  Creation of hotel and F&B concept o  Positioning study Milestones o  Affiliations & Partnership analysis delivered o  Project management o  Pre-opening plan o  Management Contract o  Opening in July 2012CREATING AND MANAGING SUCCESFUL HOTELS 27
  28. 28. EXTRACT OF PROJECTS Location Borjomi / Georgia New hotel with a unique combination of healthy Concept living options, 2.500 sqm SPA and upscale hospitality facilities, with 84 rooms. o  Feasibility study o  Concept development Milestones o  Adaptation to international standards delivered o  Implementation of e-commerce strategy o  Pre-opening plan o  Opening Winter 2012/2013CREATING AND MANAGING SUCCESFUL HOTELS 28
  29. 29. LET US GIVE YOU SOLUTIONS We wish to find out about your project or problems to prepare you a personalized offer Please contact us to get to know us and our philosophy and how we can be of support to you Our team will be set-up according to your needs, finding the best experts to deliver you the best possible solution We will supply you a full list of projects and references most similar to your project upon requestCREATING AND MANAGING SUCCESFUL HOTELS 29
  30. 30. Sharing experiences   Lars von der Wettern searching for Opportunities Managing Directorcreating added vaLue developing Unique hotels mobile +34 618 838 895 Team of experts tel +34 915 784 631 skype solutionshi1 innovatIve ideas   knOwledge   partNerships   The information contained in this presentation is confidential. It may assuring Success also be protected by legal privilege.Follow us on