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Expedition to the Post-Mobile Era

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What is the "post-mobile era"? Walk through this presentation defining the post-mobile era and discover tangible ways to take your brand to next level as mobile devices become ubiquitous into customer's everyday lives.

Want to learn more? Listen to this presentation on our website: http://www.solstice-mobile.com/webinar-signup/expedition-to-the-post-mobile-era

Published in: Technology
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Expedition to the Post-Mobile Era

  1. 1. 1 2 Expedition to the Post-Mobile Era
  2. 2. www.solstice-mobile.com2 so what is the “post-mobile era”?
  3. 3. www.solstice-mobile.com3 to be clear …
  4. 4. www.solstice-mobile.com4 we aren’t saying that mobile devices are going away to be clear …
  5. 5. www.solstice-mobile.com5 in fact …
  6. 6. www.solstice-mobile.com6 in fact … we are saying quite the contrary
  7. 7. www.solstice-mobile.com7 The “post-mobile era” is about what happens after mobile devices become ubiquitous
  8. 8. www.solstice-mobile.com8 The “post-mobile era” is about what happens after mobile devices become ubiquitous on a global scale.
  9. 9. www.solstice-mobile.com9 Luckily,we have seen this before …
  10. 10. www.solstice-mobile.com10 with the PC Luckily,we have seen this before … with the PC.
  11. 11. www.solstice-mobile.com11 We started connecting PCs to each other …
  12. 12. www.solstice-mobile.com12 we developed applications like the World Wide Web …
  13. 13. www.solstice-mobile.com13 we created social networks like Facebook…
  14. 14. www.solstice-mobile.com14 …and reduced the barriers for people to write code and create software.
  15. 15. www.solstice-mobile.com15 Thus over time,
  16. 16. www.solstice-mobile.com16 PCs have become ubiquitous. Thus over time,
  17. 17. www.solstice-mobile.com17 They are everywhere.
  18. 18. www.solstice-mobile.com18 We are in the post-PC era.
  19. 19. www.solstice-mobile.com19 So let’s look ahead…
  20. 20. www.solstice-mobile.com20 to what’s next So let’s look ahead…
  21. 21. www.solstice-mobile.com21 the post-mobile era
  22. 22. www.solstice-mobile.com22 Smartphones will become more ubiquitous than PCs
  23. 23. www.solstice-mobile.com23 Smartphones will become more ubiquitous than PCs due to low cost and high portability.
  24. 24. www.solstice-mobile.com24 Everyone will have a “supercomputer” in their pocket …
  25. 25. www.solstice-mobile.com25 becoming an extension of ourselves …
  26. 26. www.solstice-mobile.com26 and ultimately changing the definition of “mobile.”
  27. 27. www.solstice-mobile.com27 Meaning,the device now becomes less relevant
  28. 28. www.solstice-mobile.com28 and the contextual,human experience becomes more relevant Meaning,the device now becomes less relevant
  29. 29. www.solstice-mobile.com29 So what can we expect to see in the post-mobile era?
  30. 30. www.solstice-mobile.com30 the landscape By 2020, the world population will increase to 7.6 Billion
  31. 31. www.solstice-mobile.com31 the landscape there will be 4 billion smartphones
  32. 32. www.solstice-mobile.com32 the landscape and we will see 40-50 billion connected devices.
  33. 33. www.solstice-mobile.com33 There are two demographics that will live in the post-mobile era. post-mobile natives
  34. 34. www.solstice-mobile.com34 Millenials who would rather give up their sense of smell than smartphones 1
  35. 35. www.solstice-mobile.com35 the first generation that hasn’t experienced disconnectedness Generation Z 2
  36. 36. www.solstice-mobile.com36 By connecting our “supercomputers” to the elements of the world around us…
  37. 37. www.solstice-mobile.com37 …we have the potential to solve problems we didn’t even know we had. By connecting our “supercomputers” to the elements of the world around us…
  38. 38. www.solstice-mobile.com38 Yet the path to get here is still unclear
  39. 39. www.solstice-mobile.com39 Here are 4 lessons from past explorers to help guide your expedition to the post-mobile era
  40. 40. www.solstice-mobile.com40 Have an urgent motivation to act 1
  41. 41. www.solstice-mobile.com41 Have an urgent motivation to act 1 In today’s world, our urgent needs might be getting first to market, closing competitive gaps, or making a bet your business strategic move.
  42. 42. www.solstice-mobile.com42 Bring along a strong crew 2
  43. 43. www.solstice-mobile.com43 2 Combine the right mix of people to create strong teamwork; such as intrapreneurs*, user experience experts, and rebels. Bring along a strong crew *a person in an established organization that has the freedom and resources to innovate
  44. 44. www.solstice-mobile.com44 3 Pack the right tools to help test and experiment
  45. 45. www.solstice-mobile.com45 Pack the right tools to help test and experiment 3 Combine human-centered design with emerging technologies to build empathy for your users and solve their pain points utilizing technology.
  46. 46. www.solstice-mobile.com46 4 Place several different bets with the expectation that some things will fail
  47. 47. www.solstice-mobile.com47 Place several different bets with the expectation that some things will fail 4 Use the agile scrum methodology to deliver working software quickly, handle change gracefully, and avoid catastrophe.
  48. 48. www.solstice-mobile.com48 Are you ready to get started on your expedition?
  49. 49. www.solstice-mobile.com CONFIDENTIAL & PROPRIETARY 49 “a journey of a thousand miles must begin with a single step.” LaoTzu,Taoist
  50. 50. www.solstice-mobile.com50 Learn more by listening to this full presentation: solstice-mobile.com/post-mobile
  51. 51. thank you www.solstice-mobile.com sales@solstice-mobile.com 866.380.8472

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