SoLoMo Thursday - Google SEO & Adwords Have Adapted to SoLoMo, Haven't You?

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SoLoMo Thursday is

Provide insight on SOcial, LOcation-based and MObile media to your business
Explore usage of Social platforms & Mobile Apps
Apply strategies to different industries
Apply strategies to different functions in Sales, Marketing & PR
Present latest technologies
Analyse case studies & global statistics

Published in: Technology, Business
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SoLoMo Thursday - Google SEO & Adwords Have Adapted to SoLoMo, Haven't You?

  1. 1. SoLoMo + Google New SEO, AdWords & Analytics Strategies23 August 2012 PAGE1
  2. 2. Presenting: Rachit Dayal Managing Partner – Happy Marketer23 August 2012 PAGE2
  3. 3. AgendaRachit Dayal Search Optimization Google AnalyticsGoogle’s DNA Shift Google AdWords Next Steps24 August 2012 PAGE 3 Rachit Dayal | Happy Marketer | SoLoMo + Google
  4. 4. Rachit Dayal • Managing Partner, Happy Marketer o Lead Consultant on all for Happy Marketer o 12+ years of Web experience, • SEO – Over 50 websites optimized • SEM – $500,000 spend managed • Conversion – $5 million of online sales • Websites – 11+ years of experience o Singapore’s first Google Certified • AdWords Professional (Jan 2006) • Analytics Professional (Mar 2009)24 August 2012 PAGE 4 Rachit Dayal | Happy Marketer | SoLoMo + Google
  5. 5. Rachit Dayal24 August 2012 PAGE 5 Rachit Dayal | Happy Marketer | SoLoMo + Google
  6. 6. Google’s Worries about SoLoMo The Factors DNA & Values24 August 2012 PAGE 6 Rachit Dayal | Happy Marketer | SoLoMo + Google
  7. 7. The New Search Engine Result Page24 August 2012 PAGE 7 Rachit Dayal | Happy Marketer | SoLoMo + Google
  8. 8. Search Engine Optimization in the SoLoMo WorldGoogle+ & Authorship Maps & Location ResultsGetting Featured in Mobile 24 August 2012 PAGE 8 Rachit Dayal | Happy Marketer | SoLoMo + Google
  9. 9. Google+ Author Connections24 August 2012 PAGE 9 Rachit Dayal | Happy Marketer | SoLoMo + Google
  10. 10. Getting Featured in Mobile Search o 38 percent of residents own a smartphone. o 82 percent of smartphone users use a search engine at least one time per week. o 88 percent of smartphone users notice ads on a smartphone –  41 percent on search engines;  46 percent in an app;  25 percent on a retailer website;  20 percent on a video website;  27 percent while watching a video;  and 47 percent while on a website. o 75 percent of smartphone users watch video; 26 percent watch at least one time per day. o 79 percent of smartphone users visit social network; 54 percent visit at least one time per day.24 August 2012 PAGE 10 Rachit Dayal | Happy Marketer | SoLoMo + Google
  11. 11. Maps & Location Results24 August 2012 PAGE 11 Rachit Dayal | Happy Marketer | SoLoMo + Google
  12. 12. Google AdWords in the SoLoMo WorldSitelinks for Social Assets Mobile Web & App AdsLocation Extensions 24 August 2012 PAGE 12 Rachit Dayal | Happy Marketer | SoLoMo + Google
  13. 13. Sitelinks for Social Assets24 August 2012 PAGE 13 Rachit Dayal | Happy Marketer | SoLoMo + Google
  14. 14. Location Extensions24 August 2012 PAGE 14 Rachit Dayal | Happy Marketer | SoLoMo + Google
  15. 15. Mobile Web & App Advertising24 August 2012 PAGE 15 Rachit Dayal | Happy Marketer | SoLoMo + Google
  16. 16. Google Analytics in the SoLoMo WorldMaps & Location Results Google+ & Authorship Social Signs instead ofThe push to “+1” Links 24 August 2012 PAGE 16 Rachit Dayal | Happy Marketer | SoLoMo + Google
  17. 17. Social Engagement: Track Social Activities24 August 2012 PAGE 17 Rachit Dayal | Happy Marketer | SoLoMo + Google
  18. 18. Geo Reports: Measure Local Impact24 August 2012 PAGE 18 Rachit Dayal | Happy Marketer | SoLoMo + Google
  19. 19. Mobile Analytics for Sites & Apps24 August 2012 PAGE 19 Rachit Dayal | Happy Marketer | SoLoMo + Google
  20. 20. Multi-Channel Funnels for this Complex World24 August 2012 PAGE 20 Rachit Dayal | Happy Marketer | SoLoMo + Google
  21. 21. Next StepsSEO: To Do List Analytics: To Do ListAdWords: To Do List More Training 24 August 2012 PAGE 21 Rachit Dayal | Happy Marketer | SoLoMo + Google
  22. 22. Next Steps: SEOSocial Mobile Local• Google+ Profile • Submit a Mobile • Create Google+ and (Personal & Business) Sitemap & test Google Places• Use the “Author” tag • Develop mobile • Get reviews on your friendly sites Maps Listings• Get +1 and Tweets24 August 2012 PAGE 22 Rachit Dayal | Happy Marketer | SoLoMo + Google
  23. 23. Next Steps: AdWordsSocial Mobile Local• Include sitelinks to • Create mobile • Create Location your FB, Youtube search & site specific Extensions for your & Twitter accounts campaigns / ads campaigns• Advertise on • Advertise on mobile • Analyze local YouTube with pre- apps and measure campaigns for traffic roll, banner and in- ROI on downloads & conversion signs video ads24 August 2012 PAGE 23 Rachit Dayal | Happy Marketer | SoLoMo + Google
  24. 24. Next Steps: AnalyticsSocial Mobile Local• Set up Facebook • Separate profiles for • Analyze local traffic and Twitter sharing mobile websites with geo report• Tag all URLs • Set up event • Track Google tracking for mobile Places, FourSquare coming from social apps etc stats campaigns24 August 2012 PAGE 24 Rachit Dayal | Happy Marketer | SoLoMo + Google
  25. 25. Next Steps: Training Web Video (lateAdWords (Now) SEO (early Sep) Sep)Analytics (nextweek) Facebook (mid Sep) Mobile (late Sep) 24 August 2012 PAGE 25 Rachit Dayal | Happy Marketer | SoLoMo + Google
  26. 26. EarlyBulk Buying Deal o Buy SoLoMo Thursday Tickets @ 4 for $45.00 o Purchase at Reception. Cash Only. o Tickets are transferable.23 August 2012 PAGE26
  27. 27. Dine-in Deal o 10% off non-promo F&B items on your next visit o Provide your name to redeem offer o Valid for single use, for one month (until next SoLoMo Thursday)23 August 2012 PAGE 27
  28. 28. Next SoLoMo Thursday(27 September 2012)Topic: The Future of AnalyticsSpeaker: Anshul Jain (Chief Technology Officer of ThoughtBuzz Private Limited) Visit http://bitly.com/st_tics for more information23 August 2012 PAGE28
  29. 29. Questions? www.techsailor.com Feel free to approach our colleagues Brought to you by: &23 August 2012 PAGE29

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