SUSTAINABLE COFFEE NEEDS
MORE THAN CERTIFICATION
Karugu Macharia
Director of Solidaridad East Africa
SOLIDARIDAD
AIMS TO SECURE
FOOD PRODUCTION
THROUGH SMART,
SUSTAINABLE LAND-USE

2
WE BRING TOGETHER
SUPPLY CHAIN ACTORS
AND ENGAGE THEM IN
INNOVATIVE SOLUTIONS

3
INTERNATIONAL NETWORK
ORGANIZATION, WITH OFFICES
ALL OVER THE WORLD

Utrecht
Beijing
San Francisco
New Delhi
Guatemala Cit...
SUSTAINABLE
COFFEE NEEDS
MORE THAN
CERTIFICATION
5
CERTIFICATION
DOESN’T LIFT
FARMERS OUT
OF POVERTY
6
URGENT
NEED FOR
BETTER COFFEE
BUSINESS
INFRASTRUCTURE
7
ACCESS
TO CREDIT

8
IMPROVE
FOOD
SECURITY
9
ACCESS TO
KNOWLEDGE &
AGRICULTURAL
INPUTS

10
ADAPT TO CHANGING
CLIMATE & CLIMATE
SMART AGRICULTURE
11
BETTER
MARKETS
12
WHY
SHOULD
YOU
CARE?
13
YOUNG PEOPLE DON’T
ASPIRE FARMING ANYMORE

14
WHO WILL PRODUCE
QUALITY COFFEE IN
EAST AFRICA IN 2020?
15
YOUR FUTURE?

16
JOIN US
FOR CHANGE
THAT MATTERS

17
SOLVE FOOD
SECURITY PROBLEMS
WITH THE FOSEK
PROGRAMME

18
SUPPORT COOPS
TO BECOME SOLVENT
& GET CREDITS IN
FINANCIAL MARKETS

19
CLIMATE SMART COFFEE
PRODUCTION PROGRAMME

20
KARUGU MACHARIA
KARUGU.MACHARIA@SOLIDARIDADNETWORK.ORG

solidaridadnetwork.org

/solidaridadnetwork

@solidaridadnetw

/co...
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Sustainable coffee needs more than certification

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Unique in-depth study reveals only modest impact on farmers incomes. During the African Fine Coffee Conference & Exhibition on February 13-15, 2014 in Bujumbura, Burundi the results of an impact study by CIDIN where presented.
Karugu Macharia, director of Solidaridad East-Africa, outlines its conclusions: ‘Certification and training alone won’t help African coffee farmers build a better future. We need a broader strategy to ensure that coffee growing becomes more sustainable and to make it more attractive for young farmers. This important study has implications for the coffee sector worldwide.’
Macharia presented the following slides. Please find more information about the impact study here: http://solidaridadnetwork.org/sustainable-coffee-needs-more-certification

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  • RefertoSolidaridad as initiator of both Fair TradeandUtzCertifiedlabels.
  • Do onlyhighlight the problems farmers, even thosecertified have to make a sustainable living. Do not go intosolutionswhichcome later in thispresentation.
  • Sustainable coffee needs more than certification

    1. 1. SUSTAINABLE COFFEE NEEDS MORE THAN CERTIFICATION Karugu Macharia Director of Solidaridad East Africa
    2. 2. SOLIDARIDAD AIMS TO SECURE FOOD PRODUCTION THROUGH SMART, SUSTAINABLE LAND-USE 2
    3. 3. WE BRING TOGETHER SUPPLY CHAIN ACTORS AND ENGAGE THEM IN INNOVATIVE SOLUTIONS 3
    4. 4. INTERNATIONAL NETWORK ORGANIZATION, WITH OFFICES ALL OVER THE WORLD Utrecht Beijing San Francisco New Delhi Guatemala City Accra Nairobi Lima Johannesburg Buenos Aires 4
    5. 5. SUSTAINABLE COFFEE NEEDS MORE THAN CERTIFICATION 5
    6. 6. CERTIFICATION DOESN’T LIFT FARMERS OUT OF POVERTY 6
    7. 7. URGENT NEED FOR BETTER COFFEE BUSINESS INFRASTRUCTURE 7
    8. 8. ACCESS TO CREDIT 8
    9. 9. IMPROVE FOOD SECURITY 9
    10. 10. ACCESS TO KNOWLEDGE & AGRICULTURAL INPUTS 10
    11. 11. ADAPT TO CHANGING CLIMATE & CLIMATE SMART AGRICULTURE 11
    12. 12. BETTER MARKETS 12
    13. 13. WHY SHOULD YOU CARE? 13
    14. 14. YOUNG PEOPLE DON’T ASPIRE FARMING ANYMORE 14
    15. 15. WHO WILL PRODUCE QUALITY COFFEE IN EAST AFRICA IN 2020? 15
    16. 16. YOUR FUTURE? 16
    17. 17. JOIN US FOR CHANGE THAT MATTERS 17
    18. 18. SOLVE FOOD SECURITY PROBLEMS WITH THE FOSEK PROGRAMME 18
    19. 19. SUPPORT COOPS TO BECOME SOLVENT & GET CREDITS IN FINANCIAL MARKETS 19
    20. 20. CLIMATE SMART COFFEE PRODUCTION PROGRAMME 20
    21. 21. KARUGU MACHARIA KARUGU.MACHARIA@SOLIDARIDADNETWORK.ORG solidaridadnetwork.org /solidaridadnetwork @solidaridadnetw /company/solidaridad 21

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