Off page SEO strategy | Penguine Recover


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Off page SEO strategy | Penguine Recover

  1. 1. Reputation!!The DOMINANT part of SEO The art of building REPUTATION!
  2. 2. Let me introducemyself!! Solar Sunrise Talha SEO Project Manager DevsTeam Limited
  3. 3. Live  Guest Posting Content Marketing  Link Wheel Forum Posting Blog Commenting Social Bookmarking
  4. 4. April 2012, The worst day for SEO World! Google PenguinA Nightmare to every marketer!
  5. 5. What Happened? 3.0% website all over the worldgot HIT! Reason Low Quality links Over Optimization of Anchor text Stuffing with Keywords Penalize for questionable SEO tactics
  6. 6. How To Return Traffic Diagnose the Problem Identify the Poison Links Engage in a Link-Removal Campaign Start a New Link-Building Campaign Avoid Anchor text over optimization Hate!! Low quality Backlinks Oh No!! Hidden links and Hidden texts (Black hat SEO practice) Forget! Any other black hat SEO techniques used
  7. 7. Link Building? Which Strategy you should follow! • Creating Link Building Graph • Love Relevance site OR Relative page • Expand your Anchor Text quality • Don’t Use Exact Anchor Text • Google Like Quality Link Building • Fresh link Building behavior • Avoid Unusual Link • Don’t be speedy • Make sure of indexing • Nofollow is important • Be Social!! • Say No!!! Black hat and Old Strategy
  8. 8. Link Building? Oh Shit, It’s Earning!  Death!!! Old School Link Building  Link from Relevant Traffic or Site  Need High PR Link for Ranking  Grow Activity In Social Network  Try and Get competitor’s Backlink  Link from Content or Post  Active in Community
  9. 9. It’s the of era Facebook, mammma!!  Make natural your profile or page  Use attractive and lovely picture  Be friendly and have fun  Play with fans  Run great content  Ask?? Give solution  Be regular  Invite “Build Audience” feature of Facebook Page.
  10. 10. Using Twitter? Must have tools!  Use to know who is following you back and who don’t.  Use for bulk follow, unfollow.  Use Hootsuite.  Use Twitteradder.  Use to find Keywords.  Use # “Hash” tag in your keyword.
  11. 11. The Secrets More than 500 global monthly searches. Have 3 words or more in your chosen keyword phrase. Your Title Needs to be Optimized. Keywords In Your Tags. Manage Likes & Comments. Use &
  12. 12. Linkedin, Google Plus? Build your right profile Increase audience Join Community or Group Passing huge time Use ethical way
  13. 13. Any Question