UKPVC 2010 - Ben Hill - Why crystalline technology is the right solution for the UK solar market

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Why crystalline technology is the right solution for the UK solar market
Ben Hill - VP marketing and sales Europe Trina Solar

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UKPVC 2010 - Ben Hill - Why crystalline technology is the right solution for the UK solar market

  1. 1. Why crystalline technology is the right solution for the UK solar market Ben  Hill,  Vice-­‐President  Europe   UK  PV  Conference  by  Solarplaza   22  June  2010   London,  UK  
  2. 2. Company  Snapshot   Global Market Share: ~ 9% ●  Founded  in  1997,  in  Changzhou,  China     China 3-5% ROW 2-3% Czech Rep. 4-6% ●  $845.1  millions  of  Revenue  in  FY09   USA Germany ●  8,000  employees  worldwide1     13-15% 29-31% France ●  Listed  on  the  NYSE  (under  TSL  Qcker)   Spain 4-6% Italy Spain 12% 10-12% 19-21% ●  One  single  manufacturing  campus   Belgium 7-10% 2010E Over  700MW  modules  shipped  since  2006   750-800MW Our  Advantage:  Ver0cally  Integrated  Business  Model   The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Ingot   Wafer   Cell   Module   System   1_As  of    March  2010   2  
  3. 3. Our  CompeQQve  Advantage   The Best $/kWh Value >  Modules  ranked  by  TUV  Rheinland  (GER)1  and  Desert  Knowledge  Center  (AUS)2  tests   as  one  of  the  best  performing  module  versus  leading  internaQonal  brands   Quality       >  Center  of  excellence:  world  class  in-­‐house  tes0ng  center     >  A  single  campus  to  ensure  op0mal  yield  and  quality  throughout  the  whole   Ver0cal  Integra0on   manufacturing  process   >  Efficient  management  of  supply  chain  –  just-­‐in-­‐Qme  management     >  Cell  efficiency:  Achieved  18.8%  for  mono  &  17.5%  for  mulQcrystalline  end  of     20093   Efficient  Technology   >  Goal:  reach  up  to  19.5%  mono  and  18.0%  mulQ  by  end  of  2010     >  Maintained  healthy  financials  all  year  round,  for  a  FY09  Gross  Margin  of  28.1%     Good  Financial  Posi0on     >  As  of  December  31,  2009,  the  Company  had  $478.1  million  in  cash  and  cash   equivalents  and  restricted  cash   1_  TUV  Reinland's  Energy  Yield  2008”    (period  from  June  1  to  September  30,  2008)     3   2_  see  slide  12  for  more  details   3_  Test  producMon  line  basis  
  4. 4. The  Best  $/kWh  Under  The  Sun   Result  for  the  Photon  Test,  September  2009  (in  kWh/kWp)   95,9   94,2   94,1   91,1   90,5   90,2   88,4   88,1   87,8   87,7   86,9   83   Trina  Solar  panels  offer  one  of  the  highest  electricity  generaQon   4  
  5. 5. The  Best  $/kWh  Under  The  Sun   Alice  Spring   Average  Daily  output,  2009  (Jan-­‐Dec),  in  kWh/kWp   5,16   5,07 5,1   4,86   4,89   4,9   How  much  more  electricity     4,69    do  you  get  by  using  Trina  Solar  module?   4,7   Trina  vs.   4,5   BP  Mono   +8.0%   4,3   SPWR   +4.7%   BP  Poly   BP  Mono     Sunpower   Trina  Solar     Kyocera   BP  Poly   +4.5%   Kyocera   -­‐1.3%   Even  under  the  harsh  summer  condiQons  of  the  Australian  summer,     Trina  Solar  recorded  one  of  the  best  performance   Source:  Data  collected  by  the  Desert  Knowledge  Australia,  a  public  iniMaMve  supported  by  the  Australia  Energy  Ministry   5  
  6. 6. The  Roadmap  to  Leadership  –  Module  Shipments   2006  shipment  MW1   2007  shipment  MW1   2008  shipment  MW1   2009  shipment  MW2   2010  shipment  MW2   435   363   498   1,112   180   309   458   704   750-­‐800   #  5   399   Top   10   201   On  track  to  be  among   Top   the  largest  producer   15   76   of  PV  modules   Top   20   27   STEADY  growth  to  becoming  a  leader,     while  maintaining  HEALTHY  financials   1_Source:  company  data   6   2_Source:  Company  releases  
  7. 7. Long-­‐Term  Expansion  Plans   Phase  1   Trina  PV  Park     East  Campus  (Phases  2  and  3)   -­‐  Finished  -­‐   Facility  Site    500+MW  producQon  facility    Single  manufacturing  campus    Increased  degree  of  verQcal  integraQon  and   automaQon Trina  Photovoltaic  Park  Facility  Site    Strategic  locaQon  of  key  suppliers      Suppliers  bring  benefits  like  cost  savings   R&D  and  manufacturing  cluster    Cluster  effect     Phase  2   Phase  3      Sharing  research/test  lab  capabiliQes   (Current)   Integrated  manufacturing  capabiliQes   allows  bener  control  of    cost    quality    yield    product  development    cycle  0me   7    
  8. 8. Module  Capacity  Expansion   Module  Shipments  (MW)   750-­‐800   Main  facts   Module  Power  Range   170  –  290Wp   399   Wafer  Thickness   180  µm   201   Cell  Efficiency1   Up  to  19.5%  mono   75   27   Up  to  18.0%  mulQ   2006   2007   2008   2009   2010   Polysilicon  Usage   6.0g/W  in  1Q  2010   Module  Capacity  (MW)   850-­‐9502   6002   350   150   75   2006   2007   2008   2009   2010   8   1_Test    producMon  line  basis   2_  Cell  and  Module  Capacity
  9. 9. Global  PV  Supply  Demand Most  major  financial  insQtuQons  est.  2010  Demand  =  Min.  10  GW       Sources:  Various  Company  Reports  
  10. 10. PV  Demand  Future  DiversificaQon  By  Region,  2010-­‐2012   Global  PV  demand  is  quickly  shiiing  from  Europe  to   other  emerging  regional  markets     Europe  to  conQnue  steady  growth,  but  lose  in  overall  global  market  share     APAC  markets,  parQcularly  China,  India,  and  Japan,  will  grow  dramaQcally  in  coming  years     North  American  markets  (US  &  Canada)  poised  for  rapid  growth  in  next  3  years   2012 Global PV Demand (Est) ROW 2011 Global PV Demand (Est) 3% ROW Asia 2% 24% 2010 Global PV Demand (Est) Europe Asia 54% 20% NA Asia ROW NA Europe 18% NA 12% 1% 9% 16% 62% Europe 78% 10   Source:  Internal  EsQmates  based  on  various  reports  
  11. 11. UK  SituaQon:  Policy  Update  Approved  For  2010-­‐2013       11  
  12. 12. Good  Reasons  To  Supply  The  UK  Market                  A  New  Clean  Energy  Cash  Back  Scheme  for  PV  was  launched  last  April.  As  a   global  PV  leader,  Trina  Solar  strategy  is  to  diversify  markets  and  to  be  present   in  every  country  where  PV  exists   Other  reasons:   •  The  tariffs  have  been  formulated  to  deliver  an  IRR  of  5%  to  8%     •  Householders  who  install  small-­‐scale  systems  are  eligible  to  receive  up  to   £1,000  a  year,  tax  free  for  25  years   •   The  Department  of  Energy  and  Climate  Change  (DECC)  has  targeted  seven   million  households  -­‐  owner-­‐occupied  and  rented  -­‐  to  benefit  from  the  FiT   scheme  by  2020     •  We  see  these  incenQves  sQmulaQng  demand  mainly  in  the  residenQal  sector   •  This  market  could  see  new  installaQons  in  2011  reach  200  MW.     •  Managed  correctly,  UK  could  grow  as  the  German  market  did  10  years  ago!   12  
  13. 13. Trina  Solar  Strategy  in  the  UK  market   -­‐  Expand  product  line  to  serve  more  customer  segments  and   markets  worldwide   -­‐  Large  product  line  from  175Wp  to  290Wp   -­‐  New  products  tailored  for  residenQal  and  uQlity  systems   -­‐  Internal  reliability  tesQng  on  module  &  materials   -­‐  Accelerated  Life  TesQng  reliability  tests  –  25yr  warranty     -­‐  Working  closely  with  UL,  ICIM,  TUV  and  customers   -­‐  Offering  top  quality  products  with  all  cerQficates,  including   MCS-­‐cer0fied  modules  -­‐-­‐  the  only  ones  eligible  for  FiT  in  UK!     -­‐  Full  verQcal  integraQon  to  ensure  top  quality  at  each  step   -­‐  y  choosing  the  best  partners:  prominent  distributors  &   B integrators  for  residenQal  &  commercial  segments  &   building  alliances  with  PV  developers   -­‐  ocal  sales  &  technical  team  to  support  sales   L -­‐  On-­‐line  aser  sales  service  launched   DELIVER  THE  BEST  VALUE  TO   -­‐  Develop  global  &  diversified  customer  base  to  miQgate   risk  and  reduce  currency  exposure   CUSTOMERS  &  INVESTORS   13    
  14. 14. PV  SoluQons  for  UK  market:    The  AestheQc  SoluQon   Germany   6%   ResidenQal   37%   Commerical   56%   UQlity  Scale   Growing  residenQal  segment,   AestheQc  soluQons   Italy   requires  Special  soluQon     20%   30%   ResidenQal   Commerical   UQlity  Scale   50%   BIPV   14  
  15. 15. Basic  Data  &Technology  of  the  AestheQc  SoluQon   TSM-­‐DC01  Black  module   -­‐  AestheQc  Appearance  through  Black  Design   -­‐  AnracQve  appearance  on  residenQal  and  commercial  roofs   -­‐  Robust  anodic  oxidaQon  aluminum  frame  for  none  fading   black  look  and  feel     -­‐  PosiQve  tolerance  (0/+3)   -­‐  Module  bears  pressure  up  to  5400  PA     -­‐  Manufactured  according  to  InternaQonal  Quality  and   Environmental  Management  System  (ISO9001,  ISO14001)   -­‐  Independently  cerQfied  by  internaQonal  cerQficaQon  body   (TÜV,  UL,  ICIM,  VDE,  JET,  CSA  and  SGS)   15  
  16. 16. PV  SoluQons  for  UK  market:  Higher  efficiency   QuadMax  module   Layout  of  tradiQonal   OpQmized  usage  of   TradiQonal  MONO  Cell   MONO  cell   space   TradiQonal/old  shape  of   UQlizaQon  of  space  is   New  cell  technology  has   MONO  crystalline  cells   subopQmal       opQmized  the  usage  of  space     16  
  17. 17. 1.  Technology  –  Basic  Idea   Trina  Square  MONO  cell  –  Normal  manufacturing  process   New  manufacturing  process  has  been  developed  to  produce   square  MONO  cells.     Cell  type  1:Trina  Square  MONO  cell-­‐Normal   QuadMAX–  High  Efficiency  manufacturing  process   1.  Two  high  temperature  thermal  processes   2.  AddiQonal  prinQng  and  cleaning  step   3.  Usage  of  special  paste  for  cell  surface   →  Conversion  efficiency:   up  to  18.8%   →  Average  efficiency:   18.2%   Cell  2:Trina  Square  MONO  cell-­‐High  Efficiency  
  18. 18. Technology  –  Basic  Idea  -­‐  Square  MONO  module   ImplemenQng  this  new  technology  in  a  module  the  unuQlized  surface  which  would  be   able  to  produce  energy  sums  up.   Power  output     W  [%}   Quad  MAX   W[%]   TradiQonal   octagonal  cell  W [%]   +  8%   72cells  MONO  module  =  180-­‐185W     72cells  MONO  module  =  200-­‐205W     18  
  19. 19. Crystalline  VS.  Thin  Film:  Shipments  per  Technology   2008  &  2009   Shipments  per  technology  in  2008  &  2009  (source:  Navigant  Consul0ng)   19  
  20. 20. Forecast:  Thin  film  versus  Crystalline  Shipments   2013   18%   82%   Shipments  per  technology  2010-­‐2013  (source:  Navigant  Consul0ng)   20  
  21. 21. EvoluQon  of  c-­‐Si  versus  Thin-­‐Film    (source:  EPIA)   21  
  22. 22. CHINA   JAPAN   KOREA   U.S.A.   SWITZERLAND   GERMANY   ITALY   SPAIN   www.trinasolar.com

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