About ten years ago the
privately owned firm Lemmer
Consulting started the
ultrasound business activities
as German distributor of the
ABOUT OUR COMPANY
The headquarter is based in
Diessen am Ammersee
belonging to the Munich Metro
Region about thirty miles away
from Munich Airport.
Future production facilities are
planned to be rented locally.
Ultrasound Solutions GmbH
& Co. KG is fully owned by its
founder, Mr. Günter Lemmer.
The company construct as
GmbH & Co.KG has been
chosen to easily integrate
APPLICATION IN MANY SECTORS
Today we are already present in all this sectors :
Dangerous and not really efficient
Water treatment as filtration
Today, we have 3 insufficient options for treatment of water, but the ways are not capable to kill all
microorganisms at 100%! :
Internationally wellknown scientists are convinced that
a fourth method – ultrasound treatment of water – is
the technology of the future.
While the originally three ways are not capable to kill all microorganisms, ultrasound does it at 100%!
For the shipping industry. International regulations set in force from IMO
(International Maritime Organization) and USCG (US Coast Guard) have to
be met by the ship owners not later than 2019.
More than 48.000 ships have to be equipped with BWMSystems
Product A - Development of a
Product B - Acquisition of an existing
family of ultrasound products
USS has the chance to acquire an existing range of products with
all patents and rights from the Belgian manufacturer HARSONIC®.
Main markets here are industries as food production, shipping, yachting,
water treatment and recycling.
The following drawing demonstrates the
architecture of the BWMS for a
better understanding of the technology
Just follow the water flow and you will
understand the way it works.
OVERVIEW OF PRODUCT A : BWMS
Ballast water tank
Using the ultrasound technology the
Belgian manufacturer HARSONIC® has
developed a family of products to avoid
biofilm in pipes, valves, tanks and on the
outer hull of yachts and boats. Biofilm is
the basis for the growth of all different
kinds of seaweeds, mussels and
Transducers dramatically reduce the
service effort of all protected above
OVERVIEW OF PRODUCT B. HARSONIC®
Global Infrastructure/price Relationship Quality Marketing
USS today has a technology advantage of several years against their
main competitors. We have the scientific expertise with the ultra sound technology,
we know how to use it and we are capable to successfully build these systems at
5 KEYS TO SUCCESS
of the quality of
the world’s water
resources is an
for all of us.
The United States should
adequately fund a
scientifically valid and
program for ballast water
The United States should
ratify the IMO ballast
water treaty. The IMO
treaty repre- sents the work
product of ten years of
internationally. The United
States should ratify the
treaty and urge other
countries to do so as well.
The United States
should ratify the IMO
ballast water treaty.
The IMO treaty repre-
sents the work product
of ten years of
PRESS AND TESTIMONIALS
SOURCE : www.aapa-ports.org
These products are only marketed directly
through USS sales or dedicated partners with a
high degree of competence and market access.
Due to high investments we expect sales cycles
of several months.
Implementation of a limited number of
distributors in China, South Korea, Singapore
Ultrasound Solutions L.L.C. has recently been
founded in Delaware to setup a restricted
number of distributors covering North and
4 This market will primarily be handled directly
by USS. Strategic partnerships in specific
countries are possible.
TARGET MARKET SEGMENT STRATEGY (BWMS)
TARGET MARKET SEGMENT STRATEGY ( HARSONIC ®)
The Harsonic® products offer a low price/high
volume business with limited technical
These products are only marketed indirectly
through a USS indirect salesforce or dedicated
partners in the different countries. Partners
must have a certain degree of competence and
proven market access. We expect short sales
cycles of several weeks.
A specialization on different market segments
will follow at a later point of time.
Yachts / Boats
PRODUCT AND MARKET
Currently a new development of a
Ballast Water Management
System (BWMS) for large vessels
is ongoing and almost ready for
setting up the prototypes for
certification and type approval.
The second product line is well
introduced in international
markets. USS plans to acquire all
patents and rights from the
Belgian manufacturer Harsonic®.
USS is developing and marketing state-of-the-art water treatment systems based on ultrasound
technology. These systems can be implemented in a variety of different industries.
Yacht- / Boatbuilding
PRODUCT A : BWMS PRODUCT B : HARSONIC ®
Poultry farming, etc.
86% chances of success
The business plan has been set up under the
overall assumption that USS is able to
realize the following milestones:
No major competitor is accessing the
market with marketing power and
HARSONIC® sells its complete
transducer technology to USS.
The development and certifications of the
BWMS is progressing in time and money.
The required investment of 17 million USD is
available in early Q2/2016.
Main focus has been the yachting, food,
industry and water treatment systems.
HARSONIC® currently is the most
frequently marketed product using the
ultrasound technology to avoid biofilm.
There is a wide range of industries in which the
transducers could be used.
Due to limited resources most of these
markets have been served only
The USS currently is the only enterprise that is using the
ultrasound technology! It will meet maritime regulations.
We are closely working together with internationally
well known scientists who have the proven expertise
in using the ultrasound technology.
Today there are about 50 different systems in the
market using these “old” technologies. They do not
meet IMO and USCG regulations.
As already mentioned currently installed
technologies for water treatment as
filtration, chemical or ultraviolet
treatment do not sufficiently reach the
The market uses old technologies
PYRAMID DIAGRAM COMPETITIVE COMPARISON
This product includes about 30 different
models. Prices are ranging between
1.100 and 3.300 USD/unit.
Prices are to be geared to our main
competitors. The price for our entry
level model will be at 220.000
USD/unit. Per major capacity step
the price will increase by
23GLOBAL CHART AND NEEDS
2 M $ 2M $6 M $7 M $
Sales and marketing all
The total initial investment to start the business right now amounts to 17 USD $ millions.
The investment should be available in early Q2/2016 in order to meet targeted BWMS deadlines of IMO and USCG.
The water treatment market is dominated by suppliers of
filter, chemical and UV-systems.
Recent research reports are showing that these methods are to
a certain degree insufficient and not effective enough to meet
high quality standards as requested by USCG and IMO.
The management of Ultrasound Solutions is fully convinced
that by using the ultrasound technology these deficiencies
could be eliminated.
USS is engaged in this technology since several
years and has now reached the point to bring this
expertise into the market. We believe to have
a technology advance of 2-3 years.
WHY INVEST IN OUR COMPANY?
Step One Step Three
Finding investors who are
convinced of what we are
doing and who are willing
to fund our development.
We will immediately start developing the
first prototype for the land test under
BWMS is planned to be
certified by the end of
OBJECTIVES AND IMPLEMENTATION
Find at least two shipping
companies which are willing to do
the test installations during the
Both tests are accompanied by
certified laboratories and
classification organizations as
DNVGL and BSH (state owned
German institution – comparable
7We will start the development of
2 different prototypes for
lifetests on sea considering flow
capacity and available space
Only manufacturer in the
world market using the
we are aiming first at
the USCG certification
recent laboratory tests
have proven that UV
microorganisms are able
to regenerate within a
are killed by
systems can only
reach a ratio of
up to 97%
USS will offer a BWMS with the following strong key selling points:
Participation with an
own booth on the
SMM, the world’s
trade fair in Hamburg
Direct marketing with
focus on top
started in Q1/2016 in
Development of an
USS image brochure
and detailed product
Place first success
story of the test
the first references
BWMS Marketing and Distribution Strategy
Development of a
with Silver, Gold
potential local and
The trade fair “Boot”
in Duesseldorf was a
very successful event
for USS in February
an own booth on
several national or
Support the national
and product material
in the main
HARSONIC® Marketing and Distribution Strategy
Communication INDIRECT SALESFORCE
These products are only
marketed directly by the USS
salesforce or dedicated
Mr. Günter Lemmer
To be hired
Prof. Dr.Ing. Uwe
Prof. Dr. Lothar Schillack
33WHY ULTRASOUND SOLUTIONS?
We have the scientific
expertise with the ultra-
we know how to use it
we are capable to
these systems at
The only one
we are the only one in the
USS today has a technology advantage of several years against their main competitors.
Danz & Tiedjens
And many others ....
Today Ultrasound Solutions is looking for investors who
are willing to finance these new exciting products for a multibillion
market. A limited partnership in the company is possible.