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Ultrasound Solutions


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Development of a Ballast-Water-Management-System (BWMS)

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Ultrasound Solutions

  2. 2. 2 About ten years ago the privately owned firm Lemmer Consulting started the ultrasound business activities as German distributor of the Belgian manufacturer Harsonic®. ABOUT OUR COMPANY The headquarter is based in Diessen am Ammersee belonging to the Munich Metro Region about thirty miles away from Munich Airport. Future production facilities are planned to be rented locally. LOCATIONHISTORY Ultrasound Solutions GmbH & Co. KG is fully owned by its founder, Mr. Günter Lemmer. The company construct as GmbH & Co.KG has been chosen to easily integrate future investors. IDENTITY
  3. 3. 3 Water Industrial application Hospitals Agriculture Industry Clean Energy Management companies APPLICATION IN MANY SECTORS Today we are already present in all this sectors :
  4. 4. 4 Water treatment Not sufficient Chemical treatment Ultraviolet treatment Pollution Dangerous and not really efficient PROBLEM 01 03 02 Water treatment as filtration chemical treatment Ultraviolet treatment Today, we have 3 insufficient options for treatment of water, but the ways are not capable to kill all microorganisms at 100%! :
  5. 5. 5 SOLUTION Efficacy 80% No cost70% Needed90% Internationally wellknown scientists are convinced that a fourth method – ultrasound treatment of water – is the technology of the future. While the originally three ways are not capable to kill all microorganisms, ultrasound does it at 100%!
  6. 6. 6 B A OUR PRODUCTS For the shipping industry. International regulations set in force from IMO (International Maritime Organization) and USCG (US Coast Guard) have to be met by the ship owners not later than 2019. More than 48.000 ships have to be equipped with BWMSystems Product A - Development of a BallastWaterManagementSystem (BWMS) Product B - Acquisition of an existing family of ultrasound products USS has the chance to acquire an existing range of products with all patents and rights from the Belgian manufacturer HARSONIC®. Main markets here are industries as food production, shipping, yachting, water treatment and recycling.
  7. 7. 7 D A B C The following drawing demonstrates the architecture of the BWMS for a better understanding of the technology behind it. Just follow the water flow and you will understand the way it works. Sea Chest Filter Valve OVERVIEW OF PRODUCT A : BWMS Ballast water tank Product sketch Hull Water
  8. 8. 8 HARSONIC Using the ultrasound technology the Belgian manufacturer HARSONIC® has developed a family of products to avoid biofilm in pipes, valves, tanks and on the outer hull of yachts and boats. Biofilm is the basis for the growth of all different kinds of seaweeds, mussels and barnacles. Transducers dramatically reduce the service effort of all protected above items. OVERVIEW OF PRODUCT B. HARSONIC®
  9. 9. 9 Global Infrastructure/price Relationship Quality Marketing USS today has a technology advantage of several years against their main competitors. We have the scientific expertise with the ultra sound technology, we know how to use it and we are capable to successfully build these systems at reasonable costs. 5 KEYS TO SUCCESS
  10. 10. 10 The improvement of the quality of the world’s water resources is an essential target for all of us.
  11. 11. 11 The United States should adequately fund a scientifically valid and defensible experimental shipboard testing program for ballast water manage- ment technologies and practices ‘‘ ’’ The United States should ratify the IMO ballast water treaty. The IMO treaty repre- sents the work product of ten years of consensus-building internationally. The United States should ratify the treaty and urge other countries to do so as well. ‘‘ ’’ The United States should ratify the IMO ballast water treaty. The IMO treaty repre- sents the work product of ten years of consensus-building internationally. ‘‘ ’’ PRESS AND TESTIMONIALS SOURCE :
  12. 12. ‹#› MARKET
  13. 13. 13 1 These products are only marketed directly through USS sales or dedicated partners with a high degree of competence and market access. Due to high investments we expect sales cycles of several months. GENERAL 2 Implementation of a limited number of distributors in China, South Korea, Singapore ASIA/PACIFIC REGION 3 Ultrasound Solutions L.L.C. has recently been founded in Delaware to setup a restricted number of distributors covering North and South America USA 4 This market will primarily be handled directly by USS. Strategic partnerships in specific countries are possible. EMEA Region TARGET MARKET SEGMENT STRATEGY (BWMS)
  14. 14. 14 Global TARGET MARKET SEGMENT STRATEGY ( HARSONIC ®) The Harsonic® products offer a low price/high volume business with limited technical requirements. These products are only marketed indirectly through a USS indirect salesforce or dedicated partners in the different countries. Partners must have a certain degree of competence and proven market access. We expect short sales cycles of several weeks. A specialization on different market segments will follow at a later point of time.
  15. 15. 15 Large vessels Food production Yachts / Boats water treatment/ recycling PRODUCT AND MARKET Currently a new development of a Ballast Water Management System (BWMS) for large vessels is ongoing and almost ready for setting up the prototypes for certification and type approval. BWMS HARSONIC The second product line is well introduced in international markets. USS plans to acquire all patents and rights from the Belgian manufacturer Harsonic®. USS is developing and marketing state-of-the-art water treatment systems based on ultrasound technology. These systems can be implemented in a variety of different industries.
  16. 16. 16 Shipyards Ship owners Yacht- / Boatbuilding Plantations MARKET SEGMENTATION PRODUCT A : BWMS PRODUCT B : HARSONIC ® Maintenance yards Power stations Poultry farming, etc.
  17. 17. 17 Analysis 86% chances of success The business plan has been set up under the overall assumption that USS is able to realize the following milestones: Competition No major competitor is accessing the market with marketing power and aggressive pricing. Sales HARSONIC® sells its complete transducer technology to USS. Engage The development and certifications of the BWMS is progressing in time and money. Financial The required investment of 17 million USD is available in early Q2/2016. RISK ASSESSMENT
  18. 18. ‹#› COMPETITION
  19. 19. 19 Main focus has been the yachting, food, industry and water treatment systems. HARSONIC® currently is the most frequently marketed product using the ultrasound technology to avoid biofilm. There is a wide range of industries in which the transducers could be used. Due to limited resources most of these markets have been served only reactively. COMPETITOR ANALYSIS
  20. 20. 20 The USS currently is the only enterprise that is using the ultrasound technology! It will meet maritime regulations. We are closely working together with internationally well known scientists who have the proven expertise in using the ultrasound technology. Today there are about 50 different systems in the market using these “old” technologies. They do not meet IMO and USCG regulations. As already mentioned currently installed technologies for water treatment as filtration, chemical or ultraviolet treatment do not sufficiently reach the 100% target The only one Optimum technologies The market uses old technologies Non-efficient technologies PYRAMID DIAGRAM COMPETITIVE COMPARISON
  21. 21. ‹#› FINANCIAL PART
  22. 22. 22 220.000 $ 1100 $ HARSONIC ® This product includes about 30 different models. Prices are ranging between 1.100 and 3.300 USD/unit. BWMS Prices are to be geared to our main competitors. The price for our entry level model will be at 220.000 USD/unit. Per major capacity step the price will increase by 50.000 USD/unit. PRICING STRATEGY
  23. 23. 23GLOBAL CHART AND NEEDS 2 M $ 2M $6 M $7 M $ HARSONIC® Purchase PRODUCTION Setup production facilities SALES Sales and marketing all products BWMS Development, certification 17$M TOTAL INVESTMENT The total initial investment to start the business right now amounts to 17 USD $ millions. The investment should be available in early Q2/2016 in order to meet targeted BWMS deadlines of IMO and USCG.
  24. 24. 24 The water treatment market is dominated by suppliers of filter, chemical and UV-systems. Fact 1 Recent research reports are showing that these methods are to a certain degree insufficient and not effective enough to meet high quality standards as requested by USCG and IMO. FACT 2 The management of Ultrasound Solutions is fully convinced that by using the ultrasound technology these deficiencies could be eliminated. FACT 3 USS is engaged in this technology since several years and has now reached the point to bring this expertise into the market. We believe to have a technology advance of 2-3 years. WHY INVEST IN OUR COMPANY? Step Two Step One Step Three 1 2 3
  25. 25. ‹#› STRATEGY
  26. 26. 26 1 2 3 5 6 Finding investors who are convinced of what we are doing and who are willing to fund our development. We will immediately start developing the first prototype for the land test under USCG conditions BWMS is planned to be certified by the end of 2016. OBJECTIVES AND IMPLEMENTATION Find at least two shipping companies which are willing to do the test installations during the certification period. Both tests are accompanied by certified laboratories and classification organizations as DNVGL and BSH (state owned German institution – comparable with USCG.) Start of production. 4 7We will start the development of 2 different prototypes for lifetests on sea considering flow capacity and available space onboard.
  27. 27. 27 Only manufacturer in the world market using the highly efficient ultrasound technology we are aiming first at the USCG certification in 2016. recent laboratory tests have proven that UV treated microorganisms are able to regenerate within a few days! microorganisms are killed by 100% our competitors’ systems can only reach a ratio of up to 97% COMPETITIVE FACTORS USS will offer a BWMS with the following strong key selling points:
  28. 28. 28 Presence Participation with an own booth on the SMM, the world’s leading maritime trade fair in Hamburg (September 6-9, 2016) Marketing Direct marketing with focus on top management, fleet managers, purchase departments already started in Q1/2016 in Europe. Promotion Development of an USS image brochure and detailed product specifications; adapt continuously the company homepage Success Place first success story of the test installations and certifications, create the first references Ads Place intensively publications in market newsletters and magazines, BWMS Marketing and Distribution Strategy
  29. 29. 29 Development of a partner program with Silver, Gold and Platinum revenue goals Identification of potential local and international sales partners The trade fair “Boot” in Duesseldorf was a very successful event for USS in February 2016. Participation with an own booth on several national or international events and fairs Support the national and international distributors with adequate marketing and product material in the main languages. HARSONIC® Marketing and Distribution Strategy
  30. 30. 30 Entrepreneurial activities differ substantially SALESFORCE MARKETING INDIRECT SALESFORCE Marketing & Communication INDIRECT SALESFORCE These products are only marketed directly by the USS salesforce or dedicated partners. SALESFORCE MARKETING SALES STRATEGY BWMS HARSONIC®
  31. 31. ‹#› OUR TEAM
  32. 32. 32 General Management Mr. Günter Lemmer CEO Mr. Günter Lemmer CTO Mr. Karl-Heinz Bölling cso To be hired CMO R&D Prof. Dr.Ing. Uwe Neis (Water and Environmental Engineering) Dr.Ing. Klaus Nickel (Physics) ORGANIZATION CHART Prof. Dr. Lothar Schillack (Ocean Biologist) External Scientist
  33. 33. 33WHY ULTRASOUND SOLUTIONS? Expertise We have the scientific expertise with the ultra- sound technology Experience we know how to use it Not expensive we are capable to successfully build these systems at reasonable costs. The only one we are the only one in the market USS today has a technology advantage of several years against their main competitors.
  34. 34. 34 Our Analysis client satisfied 87% Seahelp MacGas German Coastguard German Customs Ship Owner Danz & Tiedjens And many others .... BWMS OUR REFERENCES Today Ultrasound Solutions is looking for investors who are willing to finance these new exciting products for a multibillion market. A limited partnership in the company is possible.
  35. 35. 35 Ultrasound Solutions GmbH & Co.KG Landsberger Str.1 86911 Diessen am Ammersee/ Germany OUR EMAIL OUR PHONE +49 8807 214 74 61 OUR WEBSITE CONTACT US