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User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford Snap Summit 3, 2008

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Slides 642

  1. 1. SNAP Summit 3 User: Action! Leading users to action through design
  2. 2. blah blah blah
  3. 3. solana crawford founder, c hief d esign o fficer
  4. 4. designers? developers? biz decision makers?
  5. 5. design = communication
  6. 6. click-moment
  7. 7. the variable states of user action
  8. 8. pre click-moment
  9. 9. know goals audience product / service know them
  10. 10. users get there by chance by choice
  11. 11. powerful tools
  12. 12. layout / position / hierarchies fonts size shapes imagery movement / lines content
  13. 13. contrast
  14. 14. read this read this read this read this read this read this read this read this read this read this read this donate read this read this read this
  15. 15. read this read this read this read this read this read this read this read this read this read this read this donate read this read this read this
  16. 16. read this read this read this read this read this read this read this read this read this read this read this read this read this read this read this
  17. 17. read this read this read this read this read this read this read this read this read this read this read this read this read this read this read this
  18. 18. color
  19. 19. color associations
  20. 20. elegance, wisdom, balance, neutrality, formality, dullness, pollution, urban sprawl
  21. 22. light, air, innocence, purity, cleanliness, peace, simplicity, winter, surrender, hope death (eastern cultures)
  22. 24. modernity, power, sophistication, elegance, style, wealth, mystery, fear, sadness death (western cultures)
  23. 28. passion, energy, love, sex, speed, heat, fire, leadership, power, aggression, danger, stop wealth (china), devil (western cultures)
  24. 30. peace, unity, friendliness, loyalty, wisdom, strength, calmness, cleanliness, sadness, coldness, skies, water, technology
  25. 33. life, nature, environment, fertility, growth, health, youth, inexperience, hope, balance, harmony, go, good luck, generosity, envy, coldness
  26. 35. sunlight, summer, joy, optimism, intelligence, wealth (gold), hope, sociability, friendship, hazards, dishonesty, deceit mourning (egypt), courage (japan)
  27. 38. envy, sensuality, bisexuality, wealth, royalty, pride, mystery, spirituality, creativity, wisdom, arrogance, exaggeration, confusion
  28. 40. happiness, energy, balance, heat, fire, enthusiasm, playfulness, aggression, arrogance, overemotion, warning, danger, autumn, desire
  29. 42. spring, gratitude, appreciation, admiration, joy, sympathy, femininity, health, love, sex, marriage
  30. 45. keep users engaged
  31. 50. during click moment
  32. 51. the click-moment the user shift
  33. 52. don’t disappoint the user
  34. 53. consistency through the variable states of user action
  35. 54. post click moment
  36. 57. what makes the user take action? choice trust
  37. 58. risk vs. accomplishment
  38. 59. love your audience love what you are selling/promoting design for that
  39. 60. the click-moment user action key for business design: priority
  40. 61. thank you
  41. 62. ¿?
  42. 63. solana crawford solana @ DESIGNaboutTOWN.com linkedin | facebook (+) designabouttown.com/blog 18 bartol st., san francisco, ca

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