Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The GM                                   controversy:                                   Eight thesesThe GM controversy: Ei...
The GM                                                                        controversy:The GM controversy: Eight theses...
The GM                                         controversy:                                         Eight theses          ...
The GM                                              controversy: Although more and more GM crops are grown…   Eight theses...
The GM                                                     controversy: …public opinion about GM foods is still sceptical ...
The GM …although it varies significantly between EU   controversy: states                                         Eight th...
The GM                                         controversy:                                         Eight theses          ...
The GMPro GM communication efforts did not yield                              controversy:the expected results            ...
The GM                       controversy:Informative Websites   Eight theses                              -9-
The GM                                               controversy:Exhibtions, games, videos, brochures, books…   Eight thes...
The GM                                                    controversy:23 Hands-on biotech labs in Germany only!           ...
The GM                                                        controversy:Showgardens and field visits                    ...
The GM        controversy:Blogs   Eight theses               - 13 -
The GM                                       controversy:                                       Eight theses              ...
The GM Public knowledge about GM technology could be   controversy: improved…                                       Eight ...
The GM                                                                                              controversy:  …but is ...
The GM …because GM plants are perceived as a risk                            controversy: that is personally not controlla...
The GM                                   controversy:                                   Eight theses               4. Thes...
The GM Convincing arguments would improve the   controversy:                                          Eight theses accepta...
The GM …since concrete benefits lead to significantly                                 controversy: higher acceptance      ...
The GM …but the same arguments are being used since                   controversy: decades                                ...
The GM  …and the arguments will not change in the near                      controversy:  future                          ...
The GM The market for consumer GM products is small in   controversy: comparison to GM crops delivering higher yields   Ei...
The GM                                       controversy:                                       Eight theses             5...
The GM                                          controversy:Standard tool: panel discussions          Eight theses        ...
The GM                                        controversy:The typical exchange of pros and cons   Eight theses…which often...
The GM                  Field testing  public anti GMO happening                     controversy:                  field...
The GM                                              controversy:Pictures: They say more than words…           Eight theses...
The GM                                     controversy:…but also manifest biased opinions   Eight theses                  ...
The GM                              controversy:Search for “nanotechnology”   Eight theses                                ...
The GM                          controversy:Search for “Gentechnik“   Eight theses                              31
The GM                         controversy:Search for “Microsoft“   Eight theses                             32
The GM                        controversy:Search for “Monsanto“   Eight theses                            33
The GM                                           controversy:                                           Eight theses      ...
The GMOther conflicts or views have a negative impact on      controversy:                                                ...
The GM                                          controversy:                                          Eight theses        ...
The GM                                                                  controversy:Consumer products make the difference ...
The GM                                                   controversy:Red biotech                                        Ei...
The GM                                         controversy:                                         Eight theses          ...
The GM                                               controversy:                                               Eight thes...
The GMThere are very positive examples,                                                         controversy:but they need ...
The GM                                            controversy:                                            Eight theses    ...
The GM                                                                             controversy:                           ...
Upcoming SlideShare
Loading in …5
×

The GM controversy: Eight theses

3,407 views

Published on

Susanne Benner, Max Planck Institute for Chemistry, former BASF Plant Science speaker, gave a keynote speak at the Comm4Biotech conference at the Ecole Supérieure de Biotechnologie de Strasbourg ESBS on the GM food & crop controversy. More information about the conference on http://www.comm4biotech.eu

Published in: Technology, Business
  • Susanne Benner, Max Planck Institute for Chemistry, former BASF Plant Science speaker, gave a keynote speak at the Comm4Biotech conference at the Ecole Supérieure de Biotechnologie de Strasbourg ESBS on the GM food & crop controversy. More information about the conference on http://www.comm4biotech.eu
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

The GM controversy: Eight theses

  1. 1. The GM controversy: Eight thesesThe GM controversy: Eight thesesComm4Biotech18.11.2011, Susanne Benner
  2. 2. The GM controversy:The GM controversy: Eight theses Eight theses1. After decades the perception of GM plants has not improved2. The general belief that GM plants can be introduced using good communications strategies is wrong3. Public knowledge about GM technology is not the limiting factor for acceptance4. Convincing pro GM arguments have been hard to find5. The GM debate is strongly ritualized6. GM plants are an object of projection for several other conflicts and views7. Public debate in the areas of red and white biotech is over8. Only GM plant perceived to be of public benefit will bring the controversy to an end -2-
  3. 3. The GM controversy: Eight theses 1. Thesis:After decades the perception of GM plants has not improved -3-
  4. 4. The GM controversy: Although more and more GM crops are grown… Eight thesesSource: ISAAA 2011 -4-
  5. 5. The GM controversy: …public opinion about GM foods is still sceptical Eight theses Percentage agreement “GM food should be encouraged”Source: Eurobarometer; Gaskell 2010 -5-
  6. 6. The GM …although it varies significantly between EU controversy: states Eight thesesSource: Eurobarometer; Gaskell 2010 -6-
  7. 7. The GM controversy: Eight theses 2. Thesis: The general belief that GM plants can beintroduced using good communication strategies is wrong -7-
  8. 8. The GMPro GM communication efforts did not yield controversy:the expected results Eight thesesResearch institutions, industry, associations, schools, and individuals have beenheavily engaged in communicating the benefits of GMOs.Communication experts and PR agencies developed numerous strategiesAlso the argument that it simply needs time and money iswrong!Benefit communication started in the mid 1990• the German BioRegio program supported large communication campaigns• Millions of Euros were invested, e.g., in touring biotech mobiles ©BMBFHas everything been tried in the EU? -8-
  9. 9. The GM controversy:Informative Websites Eight theses -9-
  10. 10. The GM controversy:Exhibtions, games, videos, brochures, books… Eight theses ©BASF - 10 -
  11. 11. The GM controversy:23 Hands-on biotech labs in Germany only! Eight theses ©BASF ©BASF ©BASF - 11 -
  12. 12. The GM controversy:Showgardens and field visits Eight theses ©BASF © Schaugarten Üplingen ©BASF - 12 -
  13. 13. The GM controversy:Blogs Eight theses - 13 -
  14. 14. The GM controversy: Eight theses 3. Thesis:Public knowledge about GM technology is not the limiting factor for acceptance - 14 -
  15. 15. The GM Public knowledge about GM technology could be controversy: improved… Eight theses yes noSource: Eurobarometer 2005 - 15 -
  16. 16. The GM controversy: …but is not the limiting factor Eight theses • The relationship between knowledge and acceptance is not clear • Fears, emotions are crucial to the acceptance • The higher the objective knowledge is, the lower the proportion of undecided consumersSource: Tilman Becker https://www.uni-hohenheim.de/fileadmin/einrichtungen/marktlehre/Forschung/Verbraucherverhalten/gentech.pdf 1999; Melanie Connorhttp://www.plantsciences.ch/psc_events/Fachtagungen/presentations_2011/presentations_2011/connor, 2011 - 16 -
  17. 17. The GM …because GM plants are perceived as a risk controversy: that is personally not controllable Eight theses “Please tell me to what extent or not you are worried about the following issues”Source: Special Eurobarometer on Food 2010 - 17 -
  18. 18. The GM controversy: Eight theses 4. Thesis:Convincing pro GM arguments have been hard to find - 18 -
  19. 19. The GM Convincing arguments would improve the controversy: Eight theses acceptance of GM food…Source: Eurobarometer 2005 - 19 -
  20. 20. The GM …since concrete benefits lead to significantly controversy: higher acceptance Eight theses “Are you in favor or against Amflora cultivation in Germany and its use in industrial applications?” 14% Support 26% 37% Undecided 43% Undecided 49% Support Against 31% Against General attitude towards GM Attitude towards Amflora cultivationSource: Allensbach 2007 - 20 -
  21. 21. The GM …but the same arguments are being used since controversy: decades Eight theses Support for GM food tending to decline in several states % respondents who agree or totally agree that GM food should be encouragedSource: Eurobarometer 2010 - 21 -
  22. 22. The GM …and the arguments will not change in the near controversy: future Eight theses • There are only 2 products on the EU market: MON 810 and Amflora • There are very few consumer products in the pipeline • Breeding and GM focus is on yield  primarily farmer benefitsSource: BASF 2011 22
  23. 23. The GM The market for consumer GM products is small in controversy: comparison to GM crops delivering higher yields Eight theses  Consumers can´t experience GM foodSource: BASF 2010 - 23 -
  24. 24. The GM controversy: Eight theses 5. Thesis:The GM debate is strongly ritualized 24
  25. 25. The GM controversy:Standard tool: panel discussions Eight theses 1997 2011 25
  26. 26. The GM controversy:The typical exchange of pros and cons Eight theses…which often endwith the conclusion:“Many arguments,and many openquestions”. 26
  27. 27. The GM Field testing  public anti GMO happening  controversy: field destruction  media attention Eight theses Irrespective of whether public or private research, or safety or coexistence studies, are involved, there is a critical © Jaques-boutault.fr mass of people who are willing to destroy everything © FSL-Nancy.FR© indymedia.org 27
  28. 28. The GM controversy:Pictures: They say more than words… Eight theses ©BASF 28
  29. 29. The GM controversy:…but also manifest biased opinions Eight theses ©dpa 29
  30. 30. The GM controversy:Search for “nanotechnology” Eight theses 30
  31. 31. The GM controversy:Search for “Gentechnik“ Eight theses 31
  32. 32. The GM controversy:Search for “Microsoft“ Eight theses 32
  33. 33. The GM controversy:Search for “Monsanto“ Eight theses 33
  34. 34. The GM controversy: Eight theses 6. Thesis:GM plants are an object of projection for several other conflicts or views 34
  35. 35. The GMOther conflicts or views have a negative impact on controversy: Eight thesesthe debate about GM plants Organic versus Undefined safety GMOs Anti- concerns (coexistence) Globalization movement Scepticism GM plants towards modern agriculture Mistrust against multinationals and governments Rich-poor conflict Touching the “Back to nature” General integrity of movement skepticism about Creation the future - 35 -
  36. 36. The GM controversy: Eight theses 7. Thesis:The public debate in the areas of red and white biotech is over - 36 -
  37. 37. The GM controversy:Consumer products make the difference Eight theses  Red (medical) biotech Drugs, e.g. Insulin Obvious benefits, therefore public acceptance White (industrial) biotech  Enzyms, Vitamins, e.g. Chymosin Benefits still not obvious,  Green biotech therefore lacking public (GMOs): acceptance Plants, e.g. Canola - 37 -
  38. 38. The GM controversy:Red biotech Eight theses • At least every second new drug is produced with GMOs • In Germany in 2010 198 drugs have Red (medical) been approved which are produced biotech with GMOs • Germany„s biotech-related sector employes 250.000 people Source: DIB, 2010 - 38 -
  39. 39. The GM controversy: Eight theses 8. Thesis:Only GM products perceived to be of publicbenefit will bring the controversy to an end - 39 -
  40. 40. The GM controversy: Eight theses“Contrary to scientific and industry opinion, theEuropean public see GM food as not offering benefits,as unsafe, as inequitable and as worrying.”Eurobarometer 2010 - 40 -
  41. 41. The GMThere are very positive examples, controversy:but they need to get to the market Eight thesesAllergic Omega 3´ Droughtprotein free (EPA/DHA) tolerant cornpeanuts © Mircosoft cliparts © Mircosoft cliparts © Mircosoft cliparts Golden Rice Lycopene rich Golden Rice tomatoes © Mircosoft cliparts © IRRI - 41 -
  42. 42. The GM controversy: Eight theses 9. Thesis which is not a thesis but a recommendation: Get involved into the discussions! Do not leave the field to the unscientific!It might become similar in your research area. - 42 -
  43. 43. The GM controversy: Eight theses Thanks to my current employer, the Max Planck Society, thanks to my former communications team at BASF Plant Science and thank you!Disclaimer: This presentation reflects my personal opinion. It should not be taken torepresent the policy of BASF Plant Science nor of the Max Planck Society.Susanne Benner, November 18, 2011.

×