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Be astonished wow! interactive printing like magic tricks 1

​TRICK PRINT®, interactive printing that is linked to user actions, is being used in a variety of places. We will explain the scenes where ​TRICK PRINT® is used and its value in those scenes.

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Be astonished wow! interactive printing like magic tricks 1

  1. 1. Be astonished「Wow!」、 Interactive printing like magic tricks Sign&Display (target/benefit) PRINT×TRICK=TRICKPRINT
  2. 2. TRICK PRINT® is an inkjet-output sign and display product, but the value provided is not printing. TRICK PRINT® is an "interactive exhibit" and an information transmission tool that uses "experiential value”. ((Printing: the purpose of giving form to letters and pictures.
  3. 3. Six scenes with high affinity and benefits. Transforming familiar paper media into interactive tricks. ① ② ③ ④ ⑤ ⑥ Target Communicationitem Interactiveadvertising Hands-onexhibition Interactive art Gimmickitem GenerativeArt
  4. 4. Even sales information, which tends to be avoided, can be made interesting by experiencing magic tricks, giving you an opportunity for PR. 1. During sales promotion at advertising events and exhibitions (manned) Benefit Communication item
  5. 5. By making it participatory, the contact time with the information is prolonged, resulting in deep recognition and a positive image. 2. During sales promotions at advertising events and exhibitions (installation type) Benefit Interactive advertising
  6. 6. 3. Explanatory boards and exhibits at learning theme centers and museums. By making the originally uninteresting explanatory boards and guides fun, you can improve the communication rate. Benefit Hands-on exhibition
  7. 7. 4. In decorative exhibits that create a world view in theme parks and commercial facilities. The effect of the theme can be enhanced by making it more of an experience than just a visual decoration. Benefit Interactive art
  8. 8. It contributes to the idea of creating quizzes, riddles, treasure hunts, and other tricks that can save a lot of time and money. 5. As a device for real escape games, real treasure hunt games, etc. Benefit Gimmick item
  9. 9. Since it is art that creates generative visual expression, it can provide a comfortable environment that you can look at for a long time without getting bored. 6. As an art exhibit for space production in public facilities and commercial facilities. Benefit Generative Art
  10. 10. The trick is to fulfill the needs of both parties with different objectives. (Gamification) You can set up a "curiosity trap" for the information you want to convey, so that you can achieve goal while entertaining people. is People who want to convey information to customers People who want to enjoy experiencing magic tricks Thepaperchangeslikeamagictrick
  11. 11. The category will be "Interactive Exhibits" < Merchandise that provides value for the experience> TRICK PRINT is expensive compared to printing!(NG) It's actually cheaper, easier, and quicker to deliver than our physical value tools! It is also not cost effective for high value-added printing for decoration purposes. Please compare with various dynamic interactive tools.
  12. 12. Analog Degital Interactive advertising (tricks) Interactive Exhibits (tricks) Trick arts Hands on exhibits Hands on display Projection mapping AR promotion digital signage peep show ads gimmick ads What we want you to compare is other interactive communication products. <Other examples of comparisons with products that provide experience value> ※Analog is more intuitive than digital and has the advantage of being immediate and easy to understand. (It can be enjoyed by everyone from small children to the elderly.
  13. 13. Let's compare prices and delivery times of other products! Price Approx Lead time Trick arts AR contents Digital mapping W2,000㎜×H2,000㎜ W2,000㎜×H2,000㎜ W2,000㎜×H2,000㎜ 2weeks W2,000㎜×H2,000㎜ 1week Product JPY 120,000 JPY 170,000 JPY 350,000 JPY 500,000 Excluding cost of design creation Compare this to the participatory trick equipment products (digital, mechanical, electrical, and construction). Simple installation at an overwhelmingly low budget is our strength. 2weeks 2weeks
  14. 14. And one more strength We will pursue the value of printing from a different perspective. TrickPrint is a creative way To express difficult-to-understand events and phenomena By changing two frames.
  15. 15. With the change of two frames, events and phenomena, which are difficult to express, can be easily understood and creatively presented. Creative direction that is Trick Print's specialty. By creating a worldview that fits the concept. (Even more realistic when the design + phenomenon of change + triggers are combined) Pseudo-reproduction, like ________, like ________, like ________. (For quizzes, riddles, fortune-telling, searching for ____, before and after, etc.) A trick where you can find the answer by enjoying the magic experience In the same space, the "question" and the "answer" change over and over again in two different frames. Creative questions can be asked.
  16. 16. TrickPrintandacreativeexpressionwithahighaffinity. 1. Provide experiences that make the invisible visible. 2. Provide an experience where something reacts with something else. 3. Provide an experience that feels like time has passed. 4.Provideexperiencesthatmakeyoudiscoverthingsthatarehardto find. 5.Provideanexperiencewherethescenerychangesinconjunction withyourviewpoint. 1 2 3 4 5
  17. 17. Q&A-like questioning techniques such as quizzes. Fun = Magic show Riddle-solving and error-hunting type 2. Treasure hunt type 3. Fortune-telling
  18. 18. Click here for this document. ✔ Documents explaining the targets and benefits of Trick print. presentation Documents explaining the types, technology, and production methods of Trick print.

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​TRICK PRINT®, interactive printing that is linked to user actions, is being used in a variety of places. We will explain the scenes where ​TRICK PRINT® is used and its value in those scenes.

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