People	  Analy+cs	  You	  Are	  What	  YOU	  Like	  	  
WE	  BELIEVE	  • YOU	  ARE	  WHAT	  YOU	  LIKE.	  • YOUR	  CUSTOMERS	  ARE	  YOUR	  MOST	  IMPORTANT	  ASSET.	  • THE	  MO...
THE	  PROBLEM	  YOU	  DO	  NOT	  KNOW	  ENOUGH	  ABOUT	  YOUR	  USERS!	  ALL	  I	  KNOW	  ABOUT	  MOST	  OF	  MY	  CUSTOME...
We	  can	  predict	  your	  customers’:	  personality	  type,	  age,	  income,	  poli6cal	  orienta6on,	  cultural	  backg...
 	  	  	  emails	  Cubeyou	  idenGfies	  users	  across	  different	  sources	  and	  collects	  info	  related	  to	  	  us...
“CREATING	  NEW	  CUSTOMER	  INSIGHTS	  TO	  	  BETTER	  ENGAGE	  YOUR	  AUDIENCE”.	  
HOW	  DOES	  IT	  WORK?	  (STEP	  1)	  3	  WAYS	  TO	  CREATE	  CUSTOMER	  PROFILES	  
HOW	  DOES	  IT	  WORK?	  (STEP	  2)	  WE	  CRUNCH	  PEOPLES	  LIKES	  AND	  CALCULATE	  NEW,	  EXPANDED	  USER	  PROFILES...
HOW	  DOES	  IT	  WORK?	  (STEP	  3)	  WE	  AGGREGATE	  EXPANDED	  USER	  PROFILES	  FOR	  YOU	  
HOW	  DOES	  IT	  WORK?	  (STEP	  4)	  YOU	  SEGMENT	  USERS	  TO	  MEET	  YOUR	  NEEDS	  
HOW	  CUBEYOU	  HELPS	  BUILD	  YOUR	  BUSINESS:	  • MARKETING	  -­‐	  Precisely	  target	  markeGng	  efforts	  by	  beaer...
MARKETING:	  SCENARIO:	  NEW/HIGHLY	  PRICED	  PRODUCT	  LAUNCH	  1.  SEGMENT	  WHO	  YOU	  WANT	  TO	  TARGET:	  	  • Hig...
EASILY	  INTEGRATE	  WITH	  WHAT	  YOU	  ALREADY	  USE:	  (APIS/CSV)	  
WHO	  THINKS	  WE’RE	  COOL:	  
Let’s	  see	  how	  we	  can	  help	  you	  Contact	  Mark	  Friedler	  –	  San	  Francisco	  	  tel.	  415.683.6601	  mfr...
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Cubeyou Social Analytics Presentation 06182013

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Cubeyou Social Analytics Presentation 06182013

  1. 1. People  Analy+cs  You  Are  What  YOU  Like    
  2. 2. WE  BELIEVE  • YOU  ARE  WHAT  YOU  LIKE.  • YOUR  CUSTOMERS  ARE  YOUR  MOST  IMPORTANT  ASSET.  • THE  MORE  YOU  KNOW  YOUR  CUSTOMERS,  THE  MORE  VALUABLE  YOU  ARE.  
  3. 3. THE  PROBLEM  YOU  DO  NOT  KNOW  ENOUGH  ABOUT  YOUR  USERS!  ALL  I  KNOW  ABOUT  MOST  OF  MY  CUSTOMERS  IS  JUST  THEIR  EMAIL…  
  4. 4. We  can  predict  your  customers’:  personality  type,  age,  income,  poli6cal  orienta6on,  cultural  background,  intelligence,  adop6on  circle,  emo6onal  status  and  much  more...    WE  USE  BIG  DATA  TO  CALCULATE  NEW  CUSTOMER  INFO  OUR  SOLUTION  
  5. 5.        emails  Cubeyou  idenGfies  users  across  different  sources  and  collects  info  related  to    users’  likes/interests  (FB  likes,  Google+  Follows,  Linkedin  skills,  etc.)  Likes  algorithm  powered  by  Cambridge  university  Complete  and  acLonable  Psychographic  profile  Patent  pending  algorithm  developed  over  4  years  by  Cambridge  PhDs  and  Cubeyou  data  scienGsts,  crunches  data  and  creates    InferenGal  info.  System  delivers  a  complete  and  acGonable  customer  psychographic  profile  calculaGng  personality,  values,  a[tudes,  interests,  lifestyles…  HOW  DOES  IT  WORK?  
  6. 6. “CREATING  NEW  CUSTOMER  INSIGHTS  TO    BETTER  ENGAGE  YOUR  AUDIENCE”.  
  7. 7. HOW  DOES  IT  WORK?  (STEP  1)  3  WAYS  TO  CREATE  CUSTOMER  PROFILES  
  8. 8. HOW  DOES  IT  WORK?  (STEP  2)  WE  CRUNCH  PEOPLES  LIKES  AND  CALCULATE  NEW,  EXPANDED  USER  PROFILES  
  9. 9. HOW  DOES  IT  WORK?  (STEP  3)  WE  AGGREGATE  EXPANDED  USER  PROFILES  FOR  YOU  
  10. 10. HOW  DOES  IT  WORK?  (STEP  4)  YOU  SEGMENT  USERS  TO  MEET  YOUR  NEEDS  
  11. 11. HOW  CUBEYOU  HELPS  BUILD  YOUR  BUSINESS:  • MARKETING  -­‐  Precisely  target  markeGng  efforts  by  beaer  understanding  your  customer  preferences.  • SALES  -­‐  increase  close  success  rates  by  pre-­‐qualifying  sales  leads  based  on  personal  profiles.  • CUSTOMER  SERVICE  -­‐  Solve  customer  crisis  by  beaer  understanding  the  single  user  personality.      • R&D  –  Focus  research  &  development    based  on  your  user’s  interests,  a[tudes  and  lifestyle.  
  12. 12. MARKETING:  SCENARIO:  NEW/HIGHLY  PRICED  PRODUCT  LAUNCH  1.  SEGMENT  WHO  YOU  WANT  TO  TARGET:    • High  Income;  Early  Adopters  2.  UNDERSTAND  WHO  THEY  ARE  AND  FIND  PATTERNS    • Age:  Average  customer  is  25-­‐35  (  Not  35-­‐45  as  we  thought)  • Income:  Mid  level  spends  more,  (NOT  high  income  as  we  thought)    3.  UNDERSTAND  HOW  TO  CONNECT  WITH  THEM  • Conserva6ve:  Interested  more  in  hard  facts,  No  emo6onal  selling  • Outgoing:  Use  informal  language,  short  and  clear  sentences  4.  UNDERSTAND  HOW  TO  GAIN  THEIR  INTEREST  • Environmentally  aware:    underline  green  aXributes  and  recycling  • Tech  geek:  highlight  tech  details  bit&bytes    5.  UNDERSTAND  WHERE  TO  FIND  THEM  –  • Web:  (Apple,  Amazon)  Product  available  on  Apple  Store  and  Amazon.com  • Print:  (Men’s  Health,  Wired,  Makers)  Adver6sing  on  Mens  Health  and  Wired     RESULTS:  Ad  EffecGveness  up  35%  -­‐  ROI  up  120%    
  13. 13. EASILY  INTEGRATE  WITH  WHAT  YOU  ALREADY  USE:  (APIS/CSV)  
  14. 14. WHO  THINKS  WE’RE  COOL:  
  15. 15. Let’s  see  how  we  can  help  you  Contact  Mark  Friedler  –  San  Francisco    tel.  415.683.6601  mfriedler@cubeyou.com  www.cubeyou.com  

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