WE BELIEVE • YOU ARE WHAT YOU LIKE. • YOUR CUSTOMERS ARE YOUR MOST IMPORTANT ASSET. • THE MORE YOU KNOW YOUR CUSTOMERS, THE MORE VALUABLE YOU ARE.
THE PROBLEM YOU DO NOT KNOW ENOUGH ABOUT YOUR USERS! ALL I KNOW ABOUT MOST OF MY CUSTOMERS IS JUST THEIR EMAIL…
We can predict your customers’: personality type, age, income, poli6cal orienta6on, cultural background, intelligence, adop6on circle, emo6onal status and much more... WE USE BIG DATA TO CALCULATE NEW CUSTOMER INFO OUR SOLUTION
emails Cubeyou idenGﬁes users across diﬀerent sources and collects info related to users’ likes/interests (FB likes, Google+ Follows, Linkedin skills, etc.) Likes algorithm powered by Cambridge university Complete and acLonable Psychographic proﬁle Patent pending algorithm developed over 4 years by Cambridge PhDs and Cubeyou data scienGsts, crunches data and creates InferenGal info. System delivers a complete and acGonable customer psychographic proﬁle calculaGng personality, values, a[tudes, interests, lifestyles… HOW DOES IT WORK?
“CREATING NEW CUSTOMER INSIGHTS TO BETTER ENGAGE YOUR AUDIENCE”.
HOW DOES IT WORK? (STEP 1) 3 WAYS TO CREATE CUSTOMER PROFILES
HOW DOES IT WORK? (STEP 2) WE CRUNCH PEOPLES LIKES AND CALCULATE NEW, EXPANDED USER PROFILES
HOW DOES IT WORK? (STEP 3) WE AGGREGATE EXPANDED USER PROFILES FOR YOU
HOW DOES IT WORK? (STEP 4) YOU SEGMENT USERS TO MEET YOUR NEEDS
HOW CUBEYOU HELPS BUILD YOUR BUSINESS: • MARKETING -‐ Precisely target markeGng eﬀorts by beaer understanding your customer preferences. • SALES -‐ increase close success rates by pre-‐qualifying sales leads based on personal proﬁles. • CUSTOMER SERVICE -‐ Solve customer crisis by beaer understanding the single user personality. • R&D – Focus research & development based on your user’s interests, a[tudes and lifestyle.
MARKETING: SCENARIO: NEW/HIGHLY PRICED PRODUCT LAUNCH 1. SEGMENT WHO YOU WANT TO TARGET: • High Income; Early Adopters 2. UNDERSTAND WHO THEY ARE AND FIND PATTERNS • Age: Average customer is 25-‐35 ( Not 35-‐45 as we thought) • Income: Mid level spends more, (NOT high income as we thought) 3. UNDERSTAND HOW TO CONNECT WITH THEM • Conserva6ve: Interested more in hard facts, No emo6onal selling • Outgoing: Use informal language, short and clear sentences 4. UNDERSTAND HOW TO GAIN THEIR INTEREST • Environmentally aware: underline green aXributes and recycling • Tech geek: highlight tech details bit&bytes 5. UNDERSTAND WHERE TO FIND THEM – • Web: (Apple, Amazon) Product available on Apple Store and Amazon.com • Print: (Men’s Health, Wired, Makers) Adver6sing on Mens Health and Wired RESULTS: Ad EﬀecGveness up 35% -‐ ROI up 120%
EASILY INTEGRATE WITH WHAT YOU ALREADY USE: (APIS/CSV)