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Islamic marketing 0000111

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Islamic marketing 0000111

  1. 1. Evolution and implication
  2. 2.   Islam means “surrender to the one god, Allah” Principles of Islam are conveyed through ◦ The Holy Qur’an: the scared text for Muslims ◦ Hadith & Sunnah: the sayings and doing of Prophet Muhammad  Shariah: Islamic constitution and law
  3. 3. "No Arab has any superiority over a non-Arab, nor does a non-Arab have any superiority over an Arab. Nor does a white man have any superiority over a black man, or the black man any superiority over the white man. You are all the children of Adam, and Adam was created from clay“ Prophet Muhammad (PBUH)
  4. 4.    Muslims searching for ways to accommodate there religious values into there day to day activity Muslims buying and consumption is heavily influenced by Islamic “shriah” These adaptation are becoming more challenges due to media and globalization
  5. 5.    Becoming essential for them to adapt global changes . Due to this the have formed there own consumption behavior that bring there Islamic pattern . This made people to examine the trends in Islamic marketing
  6. 6.    This study is focused on Comes under major countries having the max Muslim population Having a historical sources of dissemination for Islam and Islamic knowledge
  7. 7.    Spread throughout all the continents and regions of the world . Max live in Asia pacific region rather than in ( middle east region . Muslim population 1.6 billion expected to inc by 35% in next 20 yrs reach 2.2 billion.
  8. 8.     These have stats indicate significant growth in no of Muslim consumers world wide . Islamic application in different countries Egypt , Indonesia , the UAE the largest Arab country is Egypt which is know for “Al Azhar” . People come to Al Azhar to know more about qur‟an , hadith, shari‟ah .
  9. 9.    Interest is inc at fast pace Co are trying to adapt Islamic principles in there businesses Islamic branding , halal branding , Islamic fashion Academic side establishment journals that focus on Islamic marketing (lead to academic conf and executive workshops)
  10. 10.    in past Muslim dint have much attention but from past few decade they have gained attention due to there economic development and competitiveness This has attracted many FDIs into this market . And they have changed themselves in Muslim countries as well as non Muslim countries
  11. 11.     Largest Muslim country Has oldest Islamic institutions Al Azhar Which motivate students from all over the world to come and learn more about Islam Students became the major contribution to the Egyptian GDP ( more than 80%)
  12. 12.      consumer beliefs and attitudes toward various consumer practices they hypothesized that religion and religiosity constitutes a main part of a person's characteristics. They hypothesized that religiosity is positively related to consumer ethical beliefs , that age is positively related to ethical behavior of consumers there is a positive relationship between Islamic based marketing and consumers' Islamic-based behavior.
  13. 13.    the relationship between Islamic identity and managers' business practices. the study found that the Qur'an and Prophet Muhammad's Hadith are the main source for Islamic ethics Hadith when making buying and consumption decisions. multinationals are trying to associate their brands with Islamic values
  14. 14.    study investigated the area of Islamic branding understanding of Islamic branding through conceptualizing the terms relevant to the brand-'Islamization„. It differentiates between Islamic products and Islamic brands .
  15. 15.    examined the extent to which Islamic banks are following Islamic Shariah The researchers developed an index called the 'Ethical Identity Index' (EII) which is a measure that relates the ethical identity communicated in the annual reports of the studied banks banks from the Arabian Gulf region ,
  16. 16.       Gain popularity in 1970s Its fundamentally different from traditional banking. Based on investment on real assets Requires banks to partner with institutions to invest in projects Its fundamentally different from traditional banking. Its fundamentally different from traditional banking.
  17. 17.    Central concept in Islamic baking and finance is justice which is achieved through sharing of risk In this shareholder has to share profits and losses Main diff they operate in accordance with the rules of shari‟ah
  18. 18.      Sukuk (Islamic bonds), Takaful (Islamic insurance), Wadiah (safekeeping), Ijarah thumma al bai' (hire purchase), Murabahah (cost plus)
  19. 19.  India's present laws obstruct the establishment of Islamic banking the banking resolution act (1949)
  20. 20.   prohibits the operation of banks on a profit-loss basis , forbids murabaha, or, the buying, selling, or barter of goods (8), impedes ijara, or, bars the holding of immovable property for a period greater than seven years (9), and requires the payment of interest (21). However, there is no reason for these regulations not to be amended. The purpose of regulations is to ensure smooth and standardised operations, not vet business models; the market will be the best judge of the efficiency and pitfalls of Islamic banking.
  21. 21. • • pork or pork by products • animals that were dead prior to slaughtering • animals not slaughtered properly or not slaughtered in the name of Allah • blood and blood by products
  22. 22.     Global size US$ 547billion in 2009 Western markets invested in Halal market to meet the inc in demand In UK the governament revealed 51% of local students acquire halal retail sales exceeded GBP 400million in UK
  23. 23.    QSR Brands guarantees that all the products it manufactures and sells in Malaysia are Halal. The QSR Brands Shariah Advisory Council stringently oversees the whole chain of its Halal food manufacturing processes to ensure Halal compliance with JAKIM's Halal Certification requirements. JAKIM's Halal logo are displayed on all of our product packaging certifying that it has passed the tests of Halal compliance.
  25. 25.       Growing market of $96 billion Fashionable Islamic dresses for woman Local brands started to grow like EL motahageba , tie shop Some other examples Fulla replica of barbie Even cartoons and and other fulla recived great attention
  26. 26.  Fulla encouraged Muslim girls to wear veiled dresses outdoors were as at home were allowed to wear western sloths and t-shirts
  27. 27.    Launched first satellite Saying giving opportunity to Arabic media Hundreds of new movies , songs , sports etc like iqraa and resala
  28. 28.  An Egyptian Muslim cleric has called on the Muslim and Arab world to boycott Starbucks because he claims the female character depicted in the company‟s logo is actually Queen Esther, the heroine in the story of Purim
  29. 29.  • “Do you know who Queen Esther was and what the crown on her head means?“ Higazi asked. "This is the crown of the Persian kingdom. This queen is the queen of the Jews. She is mentioned in the Torah, in the Book of Esther. The girl you see is Esther, the queen of the Jews in Persia."
  30. 30.  Someone gave me a 'Nike' shoe. Can I wear it. 'Nike' brand is always under controversies. Once I saw a picture in a paper showing the Arabic word 'ALLAAH' written on the shoes' sole. But this shoe which is with me does not have any such markings.
  31. 31.   All perfect praise be to Allah, The Lord of the Worlds. I testify that there is none worthy of worship except Allah, and that Muhammad is His slave and Messenger. If it is true that this company had produced shoes on which the word “Allah” is written, then it is a company that is an enemy to Allah and His Prophet . Therefore, the Muslims are obliged to boycott such a company
  32. 32.      High growth rate Success of many Islamic products Services proved to be successful during turbulent times by banking Place for many MNC companies to innovate and expand there businesses . Taking into consideration in increase in population

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  • hamidrezaarfa

    Dec. 9, 2015
  • saeid94

    May. 23, 2021


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