Morton Middelfart, TARGIT - Meeting Big Data Challenges - BI Symposium 2012

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Morton Middelfart, TARGIT - Meeting Big Data Challenges - BI Symposium 2012

  1. 1. TARGIT your decisions in fewest clicks Meeting Big Data challenges in Leadership with Human-Computer Synergy. Presented by Dr. Morten Middelfart, CTO
  2. 2. TARGIT your decisions in fewest clicksBig DataData that exists in such large amountsor in such unstructured form that it isdifficult to handle in the traditionaldata warehouse or any other type ofdatabase. Right?
  3. 3. TARGIT your decisions in fewest clicks From Control to No Control
  4. 4. TARGIT your decisions in fewest clicksFrom Control to No Control Business Intelligence (BI) Reporting, OLAP, and data mining on data that are under our control. “Analytics” starts where BI ends Typically data will not be under our control.
  5. 5. TARGIT your decisions in fewest clicks
  6. 6. TARGIT your decisions in fewest clicks From How to Who
  7. 7. TARGIT your decisions in fewest clicks But also Why
  8. 8. TARGIT your decisions in fewest clicksFrom Control to No Control No control over availability No control over quality Tipping point for me was 2012 Twenty years of BI, I found myself doing more Analytics of data I did not control…
  9. 9. TARGIT your decisions in fewest clicksFrom Control to No Control Do you Fear Change?
  10. 10. TARGIT your decisions in fewest clicks What is Fear?
  11. 11. TARGIT your decisions in fewest clicks What is Fear?
  12. 12. TARGIT your decisions in fewest clicks Strategic TacticalOperational
  13. 13. TARGIT your decisions in fewest clicks Strategic TacticalOperational
  14. 14. TARGIT your decisions in fewest clicks 14
  15. 15. TARGIT your decisions in fewest clicks
  16. 16. TARGIT your decisions in fewest clicks Facts Beat Fear #HumanComputerSynergy #FactBeatFear
  17. 17. TARGIT your decisions in fewest clicks Strategic TacticalOperational
  18. 18. TARGIT your decisions in fewest clicks The OODA Loop KPI(s)
  19. 19. TARGIT your decisions in fewest clicks The CALM Cycle Decision Action Search for additional Storyboard Mass-Comm. Internal & External Other Communication Knowledge Workflow Initiation Modify Cycle KPI(s) Orientation Observation Analytics Dashboards Simulation Reporting Data Mining Agents
  20. 20. TARGIT your decisions in fewest clicks The CALM Cycle Decision Action Search for additional Storyboard Mass-Comm. Internal & External Other Communication Knowledge Workflow Initiation Modify Cycle KPI(s) Orientation Observation Analytics Dashboards Simulation Reporting Data Mining Meta-Morphing Agents
  21. 21. TARGIT your decisions in fewest clicks The CALM Cycle Decision Action Search for additional Storyboard Mass-Comm. Internal & External Other Communication Knowledge Workflow Initiation Modify Cycle KPI(s) Orientation Observation Analytics Dashboards Simulation Reporting Data Mining Meta-Morphing Agents
  22. 22. TARGIT your decisions in fewest clicks Strategic TacticalOperational
  23. 23. TARGIT your decisions in fewest clicks Any number of unintegrated features or applications will slow you down ! - or make you FAIL !
  24. 24. TARGIT your decisions in fewest clicks It’s a War
  25. 25. TARGIT your decisions in fewest clicksIt’s a War Algorithms are already influencing (defining) structured data Scoring – the one number analysis Credit Score, Klout -> Profiling Algorithms are moving into unstructured, uncontrolled data too…
  26. 26. TARGIT your decisions in fewest clicks
  27. 27. TARGIT your decisions in fewest clicks Synergy between humans
  28. 28. TARGIT your decisions in fewest clicks Synergy between humans
  29. 29. TARGIT your decisions in fewest clicks Synergy between humans
  30. 30. TARGIT your decisions in fewest clicks Synergy between humans Ideal
  31. 31. TARGIT your decisions in fewest clicks Synergy between humans and computers Ideal
  32. 32. TARGIT your decisions in fewest clicks It’s a War: Human-Computer Synergy Decision Action Search for additional Storyboard Mass-Comm. Internal & External Other Communication Knowledge Workflow Initiation Modify Cycle KPI(s) Orientation Observation Analytics Dashboards Simulation Reporting Data Mining Agents
  33. 33. TARGIT your decisions in fewest clicks It’s a War: Human-Computer Synergy Decision Action Search for additional Storyboard Mass-Comm. Internal & External Other Communication Knowledge Workflow Initiation Modify Cycle KPI(s) Ad-Hoc Agents Orientation Desktop & Observation Analytics Dashboards Mobile Notifications Simulation Reporting Data Mining Sentinel Mining Agents
  34. 34. TARGIT your decisions in fewest clicks Strategic TacticalOperational
  35. 35. TARGIT your decisions in fewest clicks Data Available to OrganizationM. Middelfart. Improving Business Intelligence Speed and Quality through the OODAConcept. In Proc. of DOLAP, pp. 97–98, 2007.
  36. 36. TARGIT your decisions in fewest clicksM. Middelfart. Improving Business Intelligence Speed and Quality through the OODAConcept. In Proc. of DOLAP, pp. 97–98, 2007.
  37. 37. TARGIT your decisions in fewest clicks ”Real World” ”Real World” Impacts ImpactsM. Middelfart. Improving Business Intelligence Speed and Quality through the OODA ”Real World”Concept. In Proc. of DOLAP, pp. 97–98, 2007. Impacts
  38. 38. TARGIT your decisions in fewest clicks ”Real World” ”Real World” Impacts Impacts Sentinel Sentinel SentinelM. Middelfart. Improving Business Intelligence Speed and Quality through the OODA ”Real World”Concept. In Proc. of DOLAP, pp. 97–98, 2007. Impacts
  39. 39. TARGIT your decisions in fewest clicks Sentinel Sentinel SentinelM. Middelfart. Improving Business Intelligence Speed and Quality through the OODAConcept. In Proc. of DOLAP, pp. 97–98, 2007.
  40. 40. TARGIT your decisions in fewest clicks
  41. 41. TARGIT your decisions in fewest clicks
  42. 42. TARGIT your decisions in fewest clicks
  43. 43. TARGIT your decisions in fewest clicks
  44. 44. TARGIT your decisions in fewest clicks Human-Computer SynergyM. Middelfart and T.B. Pedersen. Using Sentinel Technology inthe TARGIT BI Suite. PVLDB 3(2): 1629–1632, 2010.
  45. 45. TARGIT your decisions in fewest clicksIt’s a War Computers can semi- or fully guard our back Primarily on Controlled Data Humans can dedicate themselves more to Analytics on Uncontrolled Data What do (not just my own) customers prefer? Which opinions are trending? Etc.
  46. 46. TARGIT your decisions in fewest clicks Big Data Analytics: Trends, Hype, TimeLines
  47. 47. TARGIT your decisions in fewest clicks “data is apolitical” Marissa Mayer CEO, Yahoo
  48. 48. TARGIT your decisions in fewest clicks The New Frontier: Meat Computing
  49. 49. TARGIT your decisions in fewest clicksMeat Computing There is still such a thing as intuition Most companies will be sampling MEAT will make the most distinguishing decisions what to sample or not to sample #HumanComputerSynergy
  50. 50. TARGIT your decisions in fewest clicks In Conclusion…
  51. 51. TARGIT your decisions in fewest clicks
  52. 52. TARGIT your decisions in fewest clicksConclusion Business Intelligence (BI) Gives ”True North” through Reporting, OLAP, and data mining. Can be highly automated already today! “Analytics” starts where BI ends Typically data will not be under our control therefore BIAS RULES!
  53. 53. TARGIT your decisions in fewest clicks Beat Fear …
  54. 54. TARGIT your decisions in fewest clicks Strategic TacticalOperational
  55. 55. TARGIT your decisions in fewest clicks … and Change the Game
  56. 56. TARGIT your decisions in fewest clicks Its moreFun to be a Pirate than to join the navy Steve Jobs, 1982.
  57. 57. TARGIT your decisions in fewest clicks Info and Research can be found at: targit.com/research Twitter: @dr_morton #HumanComputerSynergy #FactBeatFear

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