Marcel Westra Microsoft Creatief met Data

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Marcel Westra Microsoft Creatief met Data

  1. 1. Marcel Westra mwestra@microsoft.com
  2. 2. Microsoft Campus Redmond (WA) 15m 2 m across 118 buildings 35k pieces of mechanical equipment 7 Major building management systems 500m data points collected daily Give me a little data and I tell you a little. Give me a lot of data and I’ll save the world. Darrell Smith director of facilities and energy
  3. 3. The basic problem fraud detection Application nui logic scorecards External Data financial controlling DB bulk delivery Application External Data data mining nui logic campaign management DB marketing Application nui logic DB External Data reports analytics online service
  4. 4. (Power) User IT Creative Fast Agile Control Scalable Robust
  5. 5. fraud detection Application scorecards nui financial controlling logic DB bulk delivery Application data mining nui logic campaign management DB Application marketing nui logic DB reports analytics online service
  6. 6. Traditional solutions fraud detection data warehouse Application scorecards nui financial controlling logic DB Data mart Data mart Data mart Data mart bulk delivery Application nui data mining Data Warehouse ‘self-service’ logic campaign management DB Application Stage 4 Stage 3 marketing nui logic Stage 2 DB Stage 1 reports analytics online service
  7. 7. Information stages
  8. 8. cleansing and master data management Data Sciences Information Service External Data Applicatie nui logic DB Applicatie nui logic DB raw data EIM Data mart Data mart data sets business views visualization
  9. 9. cleansing and master data management Data Sciences self-service visualization External Data Applicatie nui logic DB Applicatie nui logic DB raw data EIM Data mart Data mart data sets business views visualization
  10. 10. cleansing and master data management Data Sciences self-service business views External Data Applicati e nui logic DB Applicati e nui logic DB raw data EIM self-service visualization Data mart Data mart data sets business views visualization
  11. 11. cleansing and master data management Data Sciences self-service data sets External Data Applicatie nui logic DB Applicatie nui logic DB raw data EIM self-service business views self-service visualization Data mart Data mart data sets business views visualization
  12. 12. External Data Applicatie nui logic DB Applicatie nui logic DB raw data EIM self-service business views self-service visualization Q&A cleansing and master data management Data Sciences self-service data sets Data mart Data mart data sets business views index visualization
  13. 13. Next step: Sketch Insight
  14. 14. self-service data sets self-service business views self-service visualization External Data Applicatie nui logic DB Applicatie nui logic DB cleansing and master data management Data Sciences Self-Service Agility InMemory Data Virtualisation Appliances Other Data models methods Cloud No-SQL Database raw data data sets EIM Data mart Data mart business views visualization
  15. 15. cleansing and master data management Data Sciences self-service data sets External Data Applicatie nui logic DB Applicatie nui logic DB raw data EIM self-service business views self-service visualization Data mart Data mart data sets business views visualization
  16. 16. From people to machine
  17. 17. External Data Applicatie nui logic DB Applicatie nui logic DB raw data EIM self-service business views self-service visualization Q&A cleansing and master data management Data Sciences self-service data sets Data mart Data mart data sets business views index visualization
  18. 18. Download Book

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