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Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
BIM Symposium 
Big Data & Business Analytics in Ac...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
The Big Data Challenge 
Donald Rumsfeld, US Secret...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
New Data Coming with Digitalisation (“Big Data”) i...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
•Fraud & Risk Management 
•Operational Efficiency ...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Oracle Confidential – Internal/Restricted/Highly R...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
What the Customer wanted ... 
•Stop losing money t...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Fraud Workflow Find, Alert and Explain 
Endeca Stu...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Alert BI Dashboard
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Explain Endeca Discovery Application
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Copyright 2011 Oracle and it's affiliates. All rig...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Copyright 2011 Oracle and it's affiliates. All rig...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
•Why is there no antimatter left in the Universe? ...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
11/18/2014 
Document reference 
14 
Largest machin...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
•Control and Monitoring Systems 
–Proactive 
–Pred...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Endeca Information Discovery 
•Better LHC Operatio...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Customer View of Oracle Endeca 
Flexible - Importa...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Introducing CaixaBank 
Oracle Confidential – Inter...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Not just tactical 
“At the Internet age, we can no...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Key Business needs 
Top Management 
–Business Agil...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
CaixaBank “Data Pool” Strategic Initiative 
•“Data...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
“The implementation of this Big Data solution will...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Oracle Confidential 
23 
Enterprise Big Data Strat...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Oracle Confidential – Internal/Restricted/Highly R...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Oracle Big Data SQL 
One Fast Query for All Your D...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Oracle Confidential – Internal 
26 
What if we cou...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Oracle Big Data Discovery. The Visual Face of Hado...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Bring The Analytics to the Data 
SQL + R 
Oracle S...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
100X Faster 
Analytical queries with Database In-M...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Innovation Workshops 
Road map to a transformation...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
“…CaixaBank has partnered with Oracle to develop a...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Oracle Confidential – Internal/Restricted/Highly R...
Big data and business analytics success stories
Big data and business analytics success stories
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Big data and business analytics success stories

Mike Connaughton will cover 3 customer success stories that demonstrate tangible business benefits from a selection of different Industries. We’ll look at the approach these organizations have taken to evolve their Information Management architectures to deliver greater actionable insight and we’ll touch on some of the lessons learnt while they embarked on the Big Data & Business Analytics journeys.

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Big data and business analytics success stories

  1. 1. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | BIM Symposium Big Data & Business Analytics in Action Mike Connaughton Director Big Data, EMEA November 2014 Oracle and Analyst Confidential –Restricted
  2. 2. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | The Big Data Challenge Donald Rumsfeld, US Secretary of State There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don't know we don't know.
  3. 3. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | New Data Coming with Digitalisation (“Big Data”) is Being Leveraged by Organisations to Solve Strategic Imperatives 3 N = 190 Source: IDC Global Technology and Industry Research Organization IT Survey, 2013 Q. “How is your Organization using Big Data?” 26.5 10.2 13.2 13.3 26.6 30.6 31.8 36.7 39.7 Risk identification and mitigation Supplier management Product lifecycle management Asset management N/A / Not using Human Capital management Process improvement Customer engagement Operational efficiency
  4. 4. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | •Fraud & Risk Management •Operational Efficiency •Customer Analytics Oracle Confidential – Internal/Restricted/Highly Restricted 4 Big Data & Business Analytics Customer Examples
  5. 5. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 5
  6. 6. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | What the Customer wanted ... •Stop losing money through fraud and error •Wanted to identify potential cost savings •Wanted a data mining tool
  7. 7. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Fraud Workflow Find, Alert and Explain Endeca Studio Endeca Server ETL Process Oracle BI Clusters Anomalies Anomalies Prescriptions & costs Exadata Find Alert Explain and Change
  8. 8. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Alert BI Dashboard
  9. 9. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Explain Endeca Discovery Application
  10. 10. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Copyright 2011 Oracle and it's affiliates. All rights reserved. Business value Identify fraud
  11. 11. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Copyright 2011 Oracle and it's affiliates. All rights reserved. Business value Drive better health policies with the same data
  12. 12. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | •Why is there no antimatter left in the Universe? –Nature should be symmetrical •What was matter like during the first second of the Universe, right after the "Big Bang"? –A journey towards the beginning of the Universe gives us deeper insight. 13 CERN Fundamental Research
  13. 13. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 11/18/2014 Document reference 14 Largest machine in the world 27km, 6000+ superconducting magnets Emptiest place in the solar system High vacuum inside the magnets Hottest spot in the galaxy During Lead ion collisions create temperatures 100 000x hotter than the heart of the sun; Fastest racetrack on Earth Protons circulate 11245 times/s (99.9999991% the speed of light) The Large Hadron Collider (LHC)
  14. 14. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | •Control and Monitoring Systems –Proactive –Predictive –Intelligent •Optimizing their systems is mandatory –Reducing and predicting faults and corrective interventions –Increase the availability and operations efficiency •Benefit from their data investment –Knowledge Extraction –Information Discovery 15 Data Analytics Challenges
  15. 15. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Endeca Information Discovery •Better LHC Operations –Events Analysis –Correlate Information •Fault Tracking System •Operational Modes •Operational Issues •Control Equipment 16
  16. 16. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Customer View of Oracle Endeca Flexible - Important data visualization and correlation capabilities Easy to use but powerful - Almost non-existing learning period Efficient Integration of heterogeneous data - Structured and non-structured & Different Domains
  17. 17. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Introducing CaixaBank Oracle Confidential – Internal/Restricted/Highly Restricted 18
  18. 18. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Not just tactical “At the Internet age, we can not confront the challenges of the future by doing the things as was thought 20 years ago” CaixaBank executive statement for Inspiring the “data pool” and User Experience Initiatives Strategic & Transformational Initiative
  19. 19. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Key Business needs Top Management –Business Agility, timely response to growing regulatory pressure: European Stress Tests (deadline Nov 2014) –360º view of the customer Innovation Dept –Democratization of information, from Siloed organization and Information to the Data Pool to promote creativity and productivity IT –Agility, time to market required for change implementation in the Datamarts, cost of Mainframe-based provisioning, silos availability, QoS… •Bottom line: Need to transform the existing Information Management Architecture “Polymorphic”, multi-level visions
  20. 20. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | CaixaBank “Data Pool” Strategic Initiative •“Data Pool” for: –Complete and Unified View of internal and external data meaningful for Business in all the data lifecycle/stages (online/production, staging, enterprise, consume…) –Increase agility, transparency and security in using data, much more flexible to address emerging business needs and meet new requirements coming from the lines of business (time-to-market) –Capable of Data discovery and Advanced Analytics, able to find patterns and correlations, new uses and transformations, ingest new data regardless of the format, and flexible to introduce new attributes for creating new value add –Increase Quality of Service, providing Data Protection, High Availability, Recovery and Contingency to every kind of data without affecting operations Maximizing Business Value from Informational Assets
  21. 21. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | “The implementation of this Big Data solution will help CaixaBank remain at the forefront of innovation in the financial sector, delivering the best and most competitive services to our customers” –Juan Maria Nin, Chief Executive Officer, CaixaBank Oracle Confidential – Internal 22
  22. 22. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 23 Enterprise Big Data Strategy Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | BIG DATA MANAGEMENT BIG DATA ANALYTICS BIG DATA APPLICATIONS BIG DATA INTEGRATION CREATE VALUE FROM DATA Streaming + Batch Data Reservoir + Data Warehouse Discovery + Business Analytics Mobile + Web + On-device
  23. 23. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 24 Simplify access to all data Discover and predict, fast Govern and secure all data
  24. 24. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Big Data SQL One Fast Query for All Your Data 25 NoSQL
  25. 25. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal 26 What if we could make data preparation 20% of the effort so you can focus 80% of your time on executing and improving your business? Inverting Data Access Cycles
  26. 26. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Big Data Discovery. The Visual Face of Hadoop Oracle Confidential – Internal 27 Explore Transform Discover Find
  27. 27. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Bring The Analytics to the Data SQL + R Oracle SQL Analytic functions Oracle R Distribution Oracle R Advanced Analytics for Hadoop Oracle SQL Analytic functions Oracle Advanced Analytics
  28. 28. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 100X Faster Analytical queries with Database In-Memory Oracle Confidential – Internal/Restricted/Highly Restricted 29
  29. 29. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Innovation Workshops Road map to a transformation program “ …finally Business Value through an innovative approach… „ Information Management Deep Dive Big Data Architecture Solutions & Leading Practices. “ …Vendor agnostic. Set the foundations of your Big Data Architecture… „ 30 Big Data & Analytics Your Business Use Cases. Swiftly Discovered. “ …empower Data Scientists and Analysts in your Discovery Lab… „ Roadmap & Blueprint Design your Big Data Solution. “ …deep dive Big Data Eng Systems and Technologies… „ Big Data Workshops
  30. 30. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | “…CaixaBank has partnered with Oracle to develop a new technology platform that can help improve the business and enable the bank to anticipate the needs of customers with a 360 view of the customer*” Juan Maria Nin CEO CaixaBank (*) Mentioned in a business review with financial analysts in London, 26 March 2014
  31. 31. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 32

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