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FOR IMPROVED FLEET
Benefits of mobile fleet solutions
Key factors for successful implementation of mobile solutions
How mobile fleet management works
About Softweb Solutions
Table of Contents
Trucking companies and fleet managers today have to deal with many challenges. The rising fuel costs, overhead
for maintenance and insurance, and driver costs all continue to exert pressure on the bottom line.
Fleet management becomes even more difficult in situations where the company has an extensive network and
delivery times are crucial to retain and win over new business. Running a fleet involves huge capital investments
which leaves little room for experimentation.
So how is the fleet manager supposed to adapt to the changing business environment without risking his primary
business objectives? The one thing that can help management cut down on operating costs is technology. This
paper covers how mobile solutions can help in fleet management.
$9.08 billion – Global fleet management revenue
$27.61 billion – Expected fleet management
revenue by 2018
$1.3 trillion – Total size of the logistics industry of
which fleet management is a crucial part
12 million – Fleet vehicles on the road every
day in the U.S.
48 million tons – Total weight of freight that
is moved around annually in the U.S.
6 million – People employed by the logistics
59% - Fleet managers and decision makers using mobile
apps for fleet management
67% - Drivers that carry smartphones on a daily basis
82% - Fleet managers who are interested in using mobile
technology to manage their fleet
35% - Drivers that are using job specific apps for their work
Benefits of Mobile Fleet Management Solutions
Running a fleet is expensive. So adding any new technology in your business
model requires a big capital investment. This can either be a
one-time investment or a monthly expenditure. Adding GPS devices, leasing
fleet management hardware or subscribing to monthly packages are all
expenses that quickly add up. But with a mobile solution for fleet
management, the costs involved are substantially lower.
This is because an overwhelming majority of truck drivers and fleet
managers already have smartphones that they use, either issued by the
companyorasisincreasinglycommon,aresult of BYOD.Thismeansthat
Fleet management solutions usually require extensive changes to the company's existing IT setup because of
the need to implement customized software and hardware. This switch often involves legacy migration. With
limited budgets to spare for this, many fleet companies put off using the latest technologies.
But with a mobile solution for managing fleets, companies can make the change with relatively little change to their
current technology setup. The trucks do not need to be taken off the road for even a single minute. Even the drivers
can keep using any smartphone that meets the basic hardware and OS version requirements.
A mobile solution by design is created to be flexible enough to be integrated easily into the ERP systems of trucking
companies. This allows companies to cut down on costs and paperwork, leading to more efficient processes. The
mobile apps are also low maintenance. Whenever an update is required, it can be pushed through from a central
location and the app can be updated within minutes.
Reduced Operating Expenses
offer the added
benefit of a
system – another
enterprises to save
an organization deciding to implement a mobile solution just has to ask its employees to install the app on their
smartphones and a short training session on how to use it. The mobile apps available are so well-designed that
getting up to speed on them takes just a few minutes.
Companies get to retain complete control over the data. It is easy to setup parameters on who is able to view a
particular dataset. Managers can assign tasks, routes and view status updates anywhere, anytime and give precise
instructions in real-time.
The data continues to be stored on the company's existing servers and IT setup. This means that the internal IT staff
can quickly respond to any security breaches.
The solution delivers an excellent return on investment because of
its mobile-centric approach. Bulky on-board systems that require
custom hard-wiring and hardware replacements are being phased
out in favor of mobile apps that are installed in minutes and paying
for themselves with better cargo tracking, reduced fuel consumption
and better asset utilization. Mobile solutions are flexible
management systems with an immediate return-on –investment.
Driver safety is among the most important aspects of fleet management. This is not just an ethics issue but also a
practical business requirement. A safe operating environment can save companies money through reduced
insurance premiums and better utilization of human resources.
Insurance companies are increasingly including the installation of fleet management solutions as one of the
parameters when it comes to deciding on the trucking company's insurance premiums.
Excellent Return on Investment
Improved Safety for Drivers
Mobile apps can
help with on-time
deliveries by helping
dispatchers and drivers
When the fleet manager is confined to his office, he is limited in what he can do. He cannot make on-site visits to
different offices as much as he needs to since there is no way of tracking the fleet while on the road and at his
remote locations. Instant alerts, fleet problems such as vehicle damage or late delivery are issues on which the fleet
manager has to stay on top. With a mobile solution for managing their fleet, managers can keep track of their
vehicles without having to stay in the office. This gives them the flexibility to spend more time on location with their
staff in different locations and interact with their employees.
Flexibility for Fleet Managers
One of the main advantages of using a mobile solution is its portability.
Since the app runs on a smartphone which most truck drivers and
supervisors carry around today, it means that this has unmatched user
With the ever increasing processing power of today's smartphones, the
applications can be upgraded to run more enterprise requirements.
Mobile solutions can be updated to support video chat and location-
aware features. The larger screens and higher end graphics support have
made smartphones an ideal choice for implementing fleet management
solutions for many companies.
Trucking companies are an essential part of America, delivering goods throughout the country. But this also means
that trucks end up contributing to a big part of the carbon footprint.
Today there is an increased focus on reducing carbon footprints by the trucking industry. Even in this area, a mobile
solution can help a trucking company achieve its fleet targets. The mobile solution can help the fleet manager know
and act upon unnecessary vehicle operation and idling times, resulting in reduced fuel consumption.
Easy and Quick User Adoption
Moving Towards a Greener Fleet
are easy to
deploy and access.
They are also quickly
adopted by employees
who are used to
They are also quickly
adopted by employees
who are used to
Key Factors for Successful Implementation of
There are many types of fleet management solutions. Mobile solutions are one such option. Implementing a mobile
solution often requires customizing a particular app to your specific needs. This means that the purpose of the
solution should be clear since a one size fits all approach can result in the application being underutilized or ends up
being ignored by the intended users.
Fleet managers need to decide on the factors that they want to measure and establish a baseline. Fleet management
solutions can be used to measure fuel costs savings, man hours spent, asset maintenance, dispatch times and ETA
(Estimated Time of Arrival).
Not all fleets are the same. This means that your approach towards a fleet solution should be guided by what kind of
fleet are you running. Are you in charge of passenger vehicles, or commercial trucks, heavy Earth moving machines
or oil tankers? The solution that you choose should be compatible with the requirements of not just your specific
industry but also your company.
Once your staff is on board with this mobile solution, the next step is training. Although mobile apps are user
intuitive by nature, this still requires a well-developed documentation of the app and how it is to be used. For
example, the app has inbuilt text capability but the drivers can also send text messages directly to their dispatchers.
But sending the text directly on a cell number takes the message out of the app ecosystem. So the company needs
to emphasize on the fact that all messages must go through the app.
Be Clear About Your Objectives
Fleet Specific Solutions
For a mobile fleet management solution to be successful, it requires across the board buy-in from your organization.
Utilizing the solution to its maximum capability requires full scale adoption by not just the managers but also the
fleet supervisors, dispatchers and drivers.
Across the Board Participation
Dispatcher sends messages
about a job to the driver.
Driver receives messages
on his smartphone and
starts his journey.
Dispatcher is able to track
driver's progress and his
Always Accessible Data
The app works in offline
mode,giving driver access
to needed info on the tasks.
Inbuilt QR Code Scanner
The app allows the driver
to do a quick inventory
Scanning by drivers at
keeps control center
Truck Returns to the
Driver can be assigned a
new job en route.
Dispatcher can view all
vehicle reports on desktop
Proof of delivery recorded
Driver can also record
refused delivery or returns
resulting from damaged
How Mobile Fleet Management Works
EMKAY is one of the top providers of vehicle financing and full service
fleet management solutions throughout North America. The company
offers vehicle leasing, vehicle management technology, maintenance
control, fuel management, accident management, safety services,
license renewal, and much more. EMKAY is considered as a leader in
coming up with innovative approaches within the industry. The
company has won several awards for its online fleet dashboard and
EMKAY wanted us to create a mobile app that would enable their fleet
drivers to view valuable information related to their vehicles. The app
would also have to work across all three major platforms – Android,
iOS, and Blackberry.
There was also a requirement to incorporate the Google Maps feature that would highlight the current location of the
truck and give directions to EMKAY's maintenance vendors. According to EMKAY, this was the first time that they
were launching such an app, and they intended to provide more such applications to their clients in the future.
Mobile App for EMKAY to Help the Company Achieve Efficient Fleet Management
After an exhaustive market survey and research into the requirements of trucking companies, we designed a fleet
management application that is centered around the driver. The app, Driver 360, has user-friendly features that gives
drivers and their supervisors all the needed information at their fingertips.
Vehicle dashboard screen
Driver information / dashboard
Mileage log / tracking tool
Google Maps integration
Ease of navigation
Secured login for drivers
Simple and user-friendly interface allows users to manage
and track their vehicles/fleets.
Compatible with the major platforms – iOS, Android, and
Helps to locate authorized service center.
About Softweb Solutions
Softweb Solutions is a leading Software Development Company that serves clients worldwide of all sizes. We have a
strong performance record in offering quality software development services demonstrated by our partnerships with
leading software developers and our Microsoft Certified partnership.
We provide cutting edge mobile app development solutions for all the major platforms such as Apple iOS, Android
OS, Blackberry and Windows Phone. We help companies deal with constantly evolving business needs by
incorporating all our strengths in our solutions.
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