Software park Thailand

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Presentation แนะนำ Software Park Thailand ใหแก่คณะผู้เยี่ยมชมวันที่ 31 มกราคม 2554

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Software park Thailand

  1. 1. SOFTWARE PARK SOFTWARE PARK THAILAND Dr.Thanachart Numnonda 31 January 20111 Copyright © 2010 Software Park Rights Reserved
  2. 2. SOFTWARE PARK : Agenda • ICT Trends & THAILAND ICT MARKET OVERVIEW • SOFTWARE PARK THAILAND2 Copyright © 2010 Software Park Rights Reserved
  3. 3. SOFTWARE PARK ICT Trends & THAILAND ICT MARKET OVERVIEW3 Copyright © 2010 Software Park Rights Reserved
  4. 4. SOFTWARE PARK4 Copyright © 2010 Software Park Rights Reserved
  5. 5. : Technology & SOFTWARE PARK Social Shift New Business Rules Communication Shift Social Networks Socializing & Sharing5 Copyright © 2010 Software Park Rights Reserved
  6. 6. SOFTWARE PARK : Impacts The Future is social. Everything is everywhere. Everything is changing fast. Everything is mobile. Everything is fast.6 Copyright © 2010 Software Park Rights Reserved
  7. 7. : The Enterprise SOFTWARE PARK World we live in 2010 and Beyond Global Direct, Open Customers Communication (Customers, Resources, IPs are acquired everywhere) (e.g. Social Media) Digital Life Convergence (Work and Personal lines are blurring) Work Remotely (Mobility Trend) Transparency (Blogs, Social Computing) Brief Collaboration (Assemble the best, Disassemble upon completion) Source : I’m Cloud Confused7 Copyright © 2010 Software Park Rights Reserved
  8. 8. : Next Major SOFTWARE PARK Computing Source: Morgan Stanley 20098 Copyright © 2010 Software Park Rights Reserved
  9. 9. SOFTWARE PARK : Smart Phone9 Copyright © 2010 Software Park Rights Reserved
  10. 10. SOFTWARE PARK : Tablets10 Copyright © 2010 Software Park Rights Reserved
  11. 11. : Technology UsageSOFTWARE PARK in Thailand Internet users 24 millions Mobile users more than 69 millions Mobile broadband users 1.66 millions Smart phones sold in 2010 > 1.2 Millions Facebook users more than 7 millions Copyright © 2010 Software Park Rights Reserved
  12. 12. : Thailand’s ICT SOFTWARE PARK Market Highlight The Thai IT market is the largest in the South East Asia region and, is projected to grow at a CAGR of 12% over the 2010-2014 period. The total value of Thai domestic spending on IT products and services should pass US$5.4bn in 2010 and US$8.7bn by 2014.12 Copyright © 2010 Software Park Rights Reserved
  13. 13. : Thailand’s ICT SOFTWARE PARK Market Highlight Economic Recovery in 2010 Growing PC penetration New technologies and business models, mobile Internet, Cloud computing, 3G mobile and WiMAX, and industry trends, such as software-as-a-service (SaaS), Green IT and virtualization Thai Smartphone market up 200% The first 6 months of this year saw the smart phone market reach 330,000 handsets The market expects to reach 1.2 million handset units by end of 2010.13 Copyright © 2010 Software Park Rights Reserved
  14. 14. : Thailand’s ICT SOFTWARE PARK Market Highlight Broadband market is growing Lower price with higher bandwidth 2.6 Million Homes has broadband Average speed is 6 Mbps Market size 20,000 million bahts Cloud computing is emerging Many enterprises now consider the private cloud Some company; True IDC & TOT, start to invest on the public cloud Internet banking & mobile banking / e-commerce is growing14 Copyright © 2010 Software Park Rights Reserved
  15. 15. : Fixed, Mobile & SOFTWARE PARK Internet Usage Source: 1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC.15 Copyright © 2010 Software Park Rights Reserved
  16. 16. : Mobile & Internet SOFTWARE PARK Users 2010 69 Million mobile users in Thailand 24 Million Internet users as of June 2010, 35% penetration Mobile broadband users 1.66 million, was only 595,000 last year. By 2014, the number is expected to rise to almost 30 million. 100,000 users of Facebook on mobile phones. Source: 1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC. 2. Internet Telecommunication Union 3. www.nso.go.th16 Copyright © 2010 Software Park Rights Reserved
  17. 17. : Mobile Internet SOFTWARE PARK Users 2010 12 Million mobile Internet users as of June 2010, 17% penetration Mobile Internet Market size is 1,000 Million bahts Telco providers AIS (300,000 Aircard Users) DTAC True: 3G Testing in Bangkok TOT : 3G CAT : CDMA Source: AIS17 Copyright © 2010 Software Park Rights Reserved
  18. 18. : Thailand’s ICT SOFTWARE PARK Market 2008-2009 & Outlook 2010 Source: SIPA, ATCI, NECTEC, Software Park Thailand18 Copyright © 2010 Software Park Rights Reserved
  19. 19. : Thailand’s ICT SOFTWARE PARK Market 2008-2009 & Outlook 2010 Source: SIPA, ATCI, NECTEC, Software Park Thailand19 Copyright © 2010 Software Park Rights Reserved
  20. 20. : Thailand’s Software Market SOFTWARE PARK 2008-2009 & Outlook 2010 Source: SIPA, ATCI, NECTEC, Software Park Thailand20 Copyright © 2010 Software Park Rights Reserved
  21. 21. : Thailand’s Software Market SOFTWARE PARK 2009 by Sector Source: SIPA, ATCI, NECTEC, Software Park Thailand21 Copyright © 2010 Software Park Rights Reserved
  22. 22. SOFTWARE PARK SOFTWARE PARK THAILAND22 Copyright © 2010 Software Park Rights Reserved
  23. 23. SOFTWARE PARK May 1997 : Approved by the cabinet November 1999 : Established and moved to the current building April 2001: Grand opened by HRH Princess Maha Chakri Sirindhorn.23 Copyright © 2010 Software Park Rights Reserved
  24. 24. SOFTWARE PARK : OUR VISION “To become a top-rate learning organization that supports entrepreneurs to create a strong world- class software industry, making software an enabler for competitiveness of the Thai economy.” Software Park Thailand National Science and Technology Development Agency (NSTDA) Ministry of Science and Technology, Thailand24 Copyright © 2010 Software Park Rights Reserved
  25. 25. : Software: “social SOFTWARE PARK infrastructure” National High Performance Economy Wealth Growth Industry Public & Engine Education Etc. Health Business Information Technology Enablers Software Industry25 Copyright © 2010 Software Park Rights Reserved
  26. 26. SOFTWARE PARK พื้นที่ทั้งหมดของอาคารเขตอุตสาหกรรมซอฟต์แวร์ พื้นที่ใช้สอยรวมทั้งหมด 13,228.65 ตารางเมตร •พื้นที่แบ่งออกให้เช่าตั้งแต่ชั้น 5-12 7,865.75 ตารางเมตร •พื้นที่สำหรับห้องอบรมสัมมนา ชั้น 3 1,291.33 ตารางเมตร •พื้นที่สำนักงานชั้น 4 1,030.19 ตารางเมตร •พื้นที่ศูนย์บ่มเพาะ ชั้น 5 407.95 ตารางเมตร •พื้นที่ห้องสมุด ชั้น 5 21.98 ตารางเมตร •พื้นที่ส่วนกลาง 2,611.45 ตารางเมตร Copyright © 2010 Software Park Rights Reserved
  27. 27. SOFTWARE PARK : OUR MISSION Infrastructure & Facility Support Technology Enabling Services Office Rental, Training & Meeting Provide technology Platform Room Rental, Park Clustering Collaborate with stakeholder to provide latest technology to alliances SWP Services Software Business Enabling Technology Transfer IT Advisory • • Promote use of IT, to all sectors of the economy to • Promote transfer of relevant • Improve standard of help increase productivity and competitiveness technologies for software local software • Collaboration with the industry industry –professional and companies to • Create environment conducive for software international level businesses management levels27 Copyright © 2010 Software Park Rights Reserved
  28. 28. : INSIDE SOFTWARE PARK SOFTWARE PARK Technology Infrastructure & Software Business Transfer Facilities Support Enabling IT Enablement IT Advisory Incubation28 Copyright © 2010 Software Park Rights Reserved
  29. 29. : Facility Enabling SOFTWARE PARK Servicesข้อมูลเบื้องต้นเกี่ยวกับพื้นที่• พื้นที่แบ่งเป็น 69 ยูนิต• ขนาดเล็กสุด 8.58 ตารางเมตรและใหญ่สุด 1,345 ตารางเมตร  พื้นที่ 8.58 - 34.81 ตารางเมตร จำนวนผู้เช่า 16 บริษัท 1 สมาคม  พื้นที่ 62.17 – 96.19 ตารางเมตร จำนวนผู้เช่า 9 บริษัท  พื้นที่ 101.93 - 197.75 ตารางเมตร จำนวนผู้เช่า 16 บริษัท  พื้นที่ 202.03 – 382.68 ตารางเมตร จำนวนผู้เช่า 11 บริษัท 1 มูลนิธิ Copyright © 2010 Software Park Rights Reserved
  30. 30. : Infrastructure & SOFTWARE PARK Facilities Support During 2000-2009 • 140 companies, 3 Associations / 32 International companies • At present : 100% Occupied, 53 companies (10 are international) • 1,017 workers employed • Generating US$ 9.7 Million Income; Export US$ 1.0 Million.30 Copyright © 2010 Software Park Rights Reserved
  31. 31. SOFTWARE PARK : Inter. Companies in our house S3 (pronounced "S-cube") targets on Research/Development in IT and Engineering. Expertise is based on strategic tools for industry mainly Computer-Aided Decision for Management, Design, and Manufacturing using variety of technologies. Game design, game programming, 2D and 3D art and animation, game music and sounds.  provider of enterprise-class process automation solutions that help software development organizations establish effective end-to-end processes  Specialization on sales and services for precision tools and also SPC application software  Technology service and management consulting company, focusing on three key areas: Design, Data Entry and ICT.  Development of complete website solutions from design to web application development / Web System and database design31 Copyright © 2010 Software Park Rights Reserved
  32. 32. SOFTWARE PARK• ตั้งอยู่ที่ ชั้น 6 ยูนิต A ทุนจดทะเบียน 1 ล้านบาท เข้ามาอยู่ที่อาคารซอฟต์แวร์พาร์ค เมื่อวันที่ 1 กรกฎาคม 2551 โดยอยู่ในพื้นที่ขนาด 22.10 ตารางเมตร จนเมื่อวันที่ 16 มิถุนายน 2552 จึงได้ย้ายมาอยู่ที่ชั้น 6 นี้ และขยายพื้นที่ เป็น 77.23 ตารางเมตร• ผู้ร่วมก่อตั้ง เกิดจากการรวมตัว ช่วยกันทำ ของนักเรียนทุนรัฐบาล 3 ท่าน ได้แก่ ดร.อรรถกฤต ฉัตรภูติอาจารย์ประจำ (วิทยาศาสตร์) ม.จุฬา, ผศ.ดร.บุญญฤทธิ์ อุยยานนวาระ อาจารย์ ประจำ SIIT ม.ธรรมศาสตร์ และดร.พิเชษฐ กิจธารา อาจารย์ประจำ (วิทยาศาสตร์) ม.มหิดล• ปัจจุบันเป็นเว็บไซด์ทางด้านการศึกษาอันดับหนึ่งของประเทศไทย โดยได้รับรางวัลเว็บส่งเสริมการ เรียนรู้ดีเด่น ปี 2547 จาก สมาคมผู้ดูแลเว็บไทย, รางวัลเว็บสื่อวิทยาศาสตร์ดีเด่น 2549 จากกระทรวงวิทย์ และ รางวัลเว็บการศึกษาที่มียอดผู้เข้าชมสูงสุด ประจำปี 2006 และ 2007 (จัดอันดับโดย TrueHits) ปัจจุบันมียอดผู้เข้าชมเว็บไซด์โดยเฉลี่ยประมาณ 35,000 - 40,000 UIP ต่อวัน • สามารถสร้างรายได้ในปี 2552 เป็นเงิน 8.07 ล้านบาท Copyright © 2010 Software Park Rights Reserved
  33. 33. SOFTWARE PARK• Sanuk Games is a global casual game publisher and developer established in 2003. Our studio is based in Thailand and our publishing business is based in France.• Shipped over 40 games on DS, Wii, PSP, PS3 and iPhone – some as a developer, some as a publisher.• As a publisher, they have released games on Sony’s Playstation Store, Nintendo’s DSiWare and Apple’s AppStore.• Total revenue in 2009 22.29 million baht Copyright © 2010 Software Park Rights Reserved
  34. 34. SOFTWARE PARK• ตั้งอยู่ที่ชั้น 7 และชั้น 12 เนื้อที่ทั้งหมด 265.58 ตารางเมตร• ทุนจดทะเบียน 3 ล้านบาท• เริ่มเข้ามาอยู่ในอาคารซอฟต์แวร์พาร์ค ด้วยการ เข้าร่วมโครงการ Incubation ในนามของดร.วิชิต ซ้ายเกล้า ปัจจุบันทีมผู้บริหารประกอบด้วยคุณฐิติมา สุวรรณรัฐ และคุณศศิธร ประดิษฐพงศ์• สามารถสร้างรายได้ในปี 2551 เป็นเงิน 42.36 ล้านบาท และได้เสียภาษีเงินได้นิติ บุคคลเป็นเงิน 1.10 ล้านบาท• เป็นบริษัทผู้พัฒนา และให้บริการระบบบริหารจัดการขนส่งสินค้าด้วยเทคโนโลยี GPS มา ตั้งแต่ปี 2546 โดยมีวัตถุประสงค์เพื่อการวิจัยพัฒนาการผลิตสินค้าและให้บริการระบบบริหาร การขนส่งแบบครบวงจรอย่าง มีประสิทธิภาพ Copyright © 2010 Software Park Rights Reserved
  35. 35. SOFTWARE PARK• Located on 7 th Floor (128.88 sq.m)• Established in 2002, Identify has continuously developed RFID solutions with a track record for several RFID innovations such as RFID warehouse management (TICTA Award 2009)• RFID fleet management (ICT Award 2009) as well as 3 patent on RFID solutions.• Total Revenue in 2005 is 7.07 million baht Copyright © 2010 Software Park Rights Reserved
  36. 36. : Software Business SOFTWARE PARK Enabling  Collaboration with Industry  Enabling software business on the new IT Trends  Business Matching  Promote Thai Software Brand  Go to Market Program (Local/International)  Empowerment Program  Develop Strategic Alliances36 Copyright © 2010 Software Park Rights Reserved
  37. 37. SOFTWARE PARK : IT Enablement OBJECTIVE: Promote use of IT, especially through use of appropriate software, to all sectors of the economy to help increase productivity and competitiveness.37 Copyright © 2010 Software Park Rights Reserved
  38. 38. : IT Enablement SOFTWARE PARK Process Journey 6 Set Strategic Plan & activities 5 Mutual Goals Get Requirement and Information 4 3 Form-up Alliance 2 Choose Potential Partners Identify Strategic Industry 138 Copyright © 2010 Software Park Rights Reserved
  39. 39. : IT for Interest SOFTWARE PARK Industries TOURISM HEALTHCARE FOOD & AGRICULTURAL RETAIL LOGISTIC OTHERS39 Copyright © 2010 Software Park Rights Reserved
  40. 40. SOFTWARE PARK : What IT Enablement Did?  e-Marketing for 1-3 Stars Hotels  e-Marketing for SMEs  IT for SMEs  E-Marketing for Hotel Industry40 Copyright © 2010 Software Park Rights Reserved
  41. 41. SOFTWARE PARK : IT Professional Development Technology Transfer The Center for the Human Capital Development to build and enhance IT capability of both individual and organizations by collaborative educational activities and initiatives with the network of renown partner organizations in Thailand and overseas. PARTNERS:41 Copyright © 2010 Software Park Rights Reserved
  42. 42. SOFTWARE PARK : Technology Transfer Professional Short Courses: A variety of courses in 4 categories for IT professionals to learn the skills and acquire the knowledge with the experienced instructors of the partner organizations. The 4 categories:  IT Management  SW Architect and Design  SW Engineering and Process  SW Technology : Java, Microsoft Professional Training Program: RSA Conference 2009, San Francisco USA  Strategic IT Governance & Information Security Management  Information Security Manager  Information Security Administrator42 Copyright © 2010 Software Park Rights Reserved
  43. 43. : Technology SOFTWARE PARK Transfer Certification Programs for Professionals: A funding program to support and promote the individual’s possesses the capability to competently perform the role in an organization. 2006 – 2008 (# of Certified Professional) • Certified Information Auditor (CISA) - 9 • Certified Information Security and System Professional (CISSP) - 7 • Certified Software Project Manager (CSPM) - 24 • Certified Software Quality Analyst (CSQA) - 15 • Certified Software Tester (CSTE) - 12 Technology/Management Seminars: A series of the seminars to disseminate knowledge and information on leading-edge technologies, update trends of the IT and SW industry, the management best practices and related topics benefiting the Thai SW industry.43 Copyright © 2010 Software Park Rights Reserved
  44. 44. SOFTWARE PARK : Activities Tech Trends 2011 : 16 Dec 10 2010 : Bangkok Software Summit44 Copyright © 2010 Software Park Rights Reserved
  45. 45. SOFTWARE PARK : IT Advisory Knowledge-based center to increase productivity and improve quality of software companies to achieve business excellence through software process improvement. Industry Maturity: CMMI in Thailand • (SW Productivity Repository  Maturity Level 2: 9 company and Benchmarking)  Maturity Level 3: 23 company  Maturity Level 5: 1 company User Organization People Total 33 Company Maturity Maturity Maturity • CMMI Dev • PSP CMMI ACQ • CMMI Ser. • TSP • People CMM • Lean • ISO 9000 • ITIL • ISO 20000 • SPI AI • ISMS • SPISE Community/ Partnership Thailand SPIN, Expert Pools, SEI Partner Alliance Knowledge based center Newsletter, Tools, Process Library, BOK SPIAI White paper, Articles.45 Copyright © 2010 Software Park Rights Reserved
  46. 46. SOFTWARE PARK : IT Advisory  INITIATIVES FOR ACADEMY SPIse Builds up Software Process Improvement Knowledge to Thai Academic by transferring Knowledge from S/W Industrial to Lecturers. 10 Universities joined the program, SPI Knowledge transfers to 628 Collegians and industry through SPI Articles and Process Templates. SPIAI The SPI AI pattern Software Process Improvement course for educating Thailand Academy 49 lectures trained to the “SPI Train the trainer course”, 1 SPI Course material & Instructor Manual.46 Copyright © 2010 Software Park Rights Reserved
  47. 47. SOFTWARE PARK : IT Advisory  INITIATIVES FOR INDUSTRY SPI@ease Program: Provide funding support up to 70% for the cost of CMMI implementation To 25 Thai Software Enterprises. 64% of CMMI Organization in Thailand are from the SPI@ease Program. Maturity Level 2: 8 companies Maturity Level 3: 13 companies Total 21 Companies Gartner: Thailand is one of the top 30 off shoring destinations (December, 2008) PSP Initiative Program: Provide funding support up to 70% for training , tutorial & exam cost to 100 Thai Software People.  103 Thai Software developers are training and implementing PSP in their organization.  33 Thai Certified PSP Developers. “No.1 in Southeast Asia” “No.1 in Asia Pacific” “No.3 in the world”47 Copyright © 2010 Software Park Rights Reserved
  48. 48. SOFTWARE PARK : IT Advisory  INITIATIVES FOR COMMUNITIES Thailand SPIN: Promote software process improvement &software quality by providing forums for discussions and sharing of software improvement experiences and ideas through 3 main areas: Testing, Project Management, Product and Process Quality Assurance. 9 Seminars & 3 Workshops in 2009, 1,118 SW people attend SPIN activities and 701 members The IASA Thailand chapter exists to promote IT Architect by providing a forum for discussions and sharing of IT Architect experiences and ideas. 4 Seminars & IT Architect Regional Conference, 420SW people attend IASA activities in 2009.48 Copyright © 2010 Software Park Rights Reserved
  49. 49. SOFTWARE PARK : Strategic Project 2011 •Thai Software e-Market • Mobile Application Testing Center •SPI@Ease II • Cloud Computing Training •Iphone / Mobile Training • Software Park Branch49 Copyright © 2010 Software Park Rights Reserved
  50. 50. : Asian IT Cluster & SOFTWARE PARK Partnership Korea MOU between Software Park Thailand & China Software Park/IT- related organizations 2000.10.31 Korea Institute of Multimedia Contents & Software 2005.06.21 Korean Game Development & Promotion Institute 2003.01.21 Myanmar ICT Park Myanmar 2004.06.22 MSC Management Services Sdn. Bhd. ICT Park India,STPI 2007.07.11 Software Association of New Hampshire 2008.02.18 Hong Kong Wireless development Center Vietnam Software Park 2007.10.29 Singapore Hangzhou Science & Technology Park 2008.04.23 Value-added Service Committee China Association of Communication Enterprise 2008.05.12 Hangzhou Economic & Technological Development Area (HEDA) Malaysia MSC & Technology Park50 Copyright © 2010 Software Park Rights Reserved
  51. 51. SOFTWARE PARK : Thailand IT Cluster Software Park Thailand www.swpark.or.th Innovation Cluster 1, www.sciencepark.or.th Thailand Science Park Software Park Phuket www.softwareparkphuket.com Korat Software Park www.koratswpark.org E-saan Software Park www.esswpark.org Chiang Mai Software Technology and Outsourcing Centr51 Copyright © 2010 Software Park Rights Reserved
  52. 52. SOFTWARE PARK : Strategic Project 2011 •Thai Software e-Market • Mobile Application Testing Center •SPI@Ease II • Cloud Computing Training •Iphone / Mobile Training • Software Park Branch52 Copyright © 2010 Software Park Rights Reserved
  53. 53. SOFTWARE PARK Question ? WWW. SWPARK.OR.TH www.facebook.com/softwareparkthailand53 Copyright © 2010 Software Park Rights Reserved

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