Presentation : Mobile Dev. Tech. Talk by Boonyanit Mathayomchan, Ph.D.

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Presentation ของ ดร.บุญนิตย์ มัธยมจันทร์ ในงานสัมมนา Mobile Dev. Tech. Talk วันที่ 9 กุมภาพันธ์ 2554

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Presentation : Mobile Dev. Tech. Talk by Boonyanit Mathayomchan, Ph.D.

  1. 1. iOS Experience Sharing : การพัฒนา ซอฟต์แวร์บน IPHONE, IPAD Boonyanit Mathayomchan, Ph.D. Mahidol University International College icboonyanit@mahidol.ac.thMonday, February 28, 2011
  2. 2. Apple Inc.Monday, February 28, 2011
  3. 3. Apple as a companyMonday, February 28, 2011
  4. 4. Apple is #3 The Most Valuable Global Brands 2010Monday, February 28, 2011
  5. 5. Apple Inc. (AAPL)Monday, February 28, 2011
  6. 6. Feb 5, 2011Monday, February 28, 2011
  7. 7. Today !Monday, February 28, 2011
  8. 8. Apple Inc. iPod 2001 iPhone 2007 iPad 2010 297 millions 73.6 millions 14.79 millions consumer electronic productsMonday, February 28, 2011
  9. 9. Monday, February 28, 2011
  10. 10. Monday, February 28, 2011
  11. 11. Apps = ApplicationMonday, February 28, 2011
  12. 12. Why App Store is so successful ? Controlled Ecosystem Centralized Payment Easy Installation Quality Driven EnvMonday, February 28, 2011
  13. 13. Controlled Ecosystem Apple controls what can be sold on App Store Value Programming API User Interaction UsabilityMonday, February 28, 2011
  14. 14. Easy InstallationMonday, February 28, 2011
  15. 15. Centralized Payment Customers pay Apple Apple pays developers (70% of the price)Monday, February 28, 2011
  16. 16. Quality Driven EnvMonday, February 28, 2011
  17. 17. SAME RULES SAME CUSTOMERSMonday, February 28, 2011
  18. 18. Opportunities for Thai Developers Low Entry Cost Reachable Goal Targetable MarketMonday, February 28, 2011
  19. 19. Low Entry Cost Mac Computer 28,000Monday, February 28, 2011
  20. 20. Low Entry Cost iPhone or iPad 22,250Monday, February 28, 2011
  21. 21. Low Entry Cost iOS Developer Program 2990Monday, February 28, 2011
  22. 22. Low Entry Cost Mac Computer 28,000 iPhone or iPad 22,250 Apple Developer Program 2,990 53,240Monday, February 28, 2011
  23. 23. Reachable Goal - most apps are small - deliverable by a small team - integrate with existing servicesMonday, February 28, 2011
  24. 24. Targetable Market App category Books Music Business Navigation Education News Entertainment Photography Finance Productivity Games Reference Healthcare & Fitness Social Networking Lifestyle Sports Medical Travel Utilities WeatherMonday, February 28, 2011
  25. 25. Getting the Tools. Xcode is a set of tools When you download Xcode, you will get many programs, also iPhone SDK The main program we will use are: Xcode Interface Builder iPhone SimulatorMonday, February 28, 2011
  26. 26. How to obtain Xcode ? Become Registered Download iPhone Xcode Install Developer (free) (free) Go to http://developer.apple.com/iphone/Monday, February 28, 2011
  27. 27. Monday, February 28, 2011
  28. 28. Let’s Make Hello World in 60 secondsMonday, February 28, 2011
  29. 29. How we are going to use these tools?Monday, February 28, 2011
  30. 30. The main question is.. What to develop ?Monday, February 28, 2011
  31. 31. GAMES ApplicationsMonday, February 28, 2011
  32. 32. GAMES Hardcore Games ! Casual Games !Monday, February 28, 2011
  33. 33. Hardcore Games ! Casual Games !Monday, February 28, 2011
  34. 34. Monday, February 28, 2011
  35. 35. Language: UnrealScript (like c/c++) PC Free for non-commercial. For commercial : $99 & 25% > $5000Monday, February 28, 2011
  36. 36. Monday, February 28, 2011
  37. 37. Language: JavaScript / C# PC or Mac For commercial : $400 - $3000 (pro)Monday, February 28, 2011
  38. 38. Monday, February 28, 2011
  39. 39. Language: lua Mac only For commercial : $200 / yearMonday, February 28, 2011
  40. 40. Mac only FREE Let’s see a demo..Monday, February 28, 2011
  41. 41. $99 $400 Hardcore Games ! Casual Games ! $200 $0Monday, February 28, 2011
  42. 42. Applications Objective-CMonday, February 28, 2011
  43. 43. Monday, February 28, 2011
  44. 44. Good place to start developer.apple.com/iphoneMonday, February 28, 2011
  45. 45. Good place to read cocoadevcentral.comMonday, February 28, 2011
  46. 46. Good place to ask stackoverflow.comMonday, February 28, 2011
  47. 47. Strategies !!! (1) Sell Apps (2) Sell AdsMonday, February 28, 2011
  48. 48. Question ?Monday, February 28, 2011
  49. 49. Creativity Originality Quality Productivity Marketing TechniqueMonday, February 28, 2011
  50. 50. Thank YouMonday, February 28, 2011

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