Cloud Computing: Changing the software business

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Presentation by the Director of Software Park Thailand for the seminar "Discover what Cloud Computing can do for your Software business" on 1 Feb 2011

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Cloud Computing: Changing the software business

  1. 1. Cloud Computing : Changing The Software IndustryAssoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand1 February 2011 1
  2. 2. Next Major Computing Cycle 2Source: Morgan Stanley 2009
  3. 3. New TrendsWeb 2.0Web as a PlatformOS/Device independenceLarge scale computingSoftware as a ServiceCloud ComputingSocial Networks 3
  4. 4. Gartner Top 10 Strategic Technologies 4
  5. 5. Gartner Top 10 Strategic Technologies 5
  6. 6. Cloud Services : ViewPoint 6
  7. 7. Cloud Computing is Internet-based computing, whereby shared resources, software, and information are provided to computersand other devices on demand, like the electricity grid. Definition (Wikipedia) 7
  8. 8. Cloud Computing No Capital Expenditure Pay as you go Pay only for what you need Elastic Capacity Faster time to market Focus on your business 8Source : Architecting for the cloud : Amazon Web Services
  9. 9. Is anyone using Cloud? 9
  10. 10. You need a massive infrastructure 10
  11. 11. Is this just Hosting 2.0? No, they have different architectures and business model Cloud Players Hosting Players Hundreds of them around the world Only few can afford billions dollar investment on data centers 11Source : I’m Cloud Confused
  12. 12. Cloud : Reliability, High Availability, Capacity Elasticity Cloud Players Hosting Players Pay only what you use Pay contact often yearly Virtually unlimited Bring your own or rent storage, computing power servers to increase capacity Built-in Redundancy You have to manage reliability, fail over yourself 12Source : I’m Cloud Confused
  13. 13. Three layers of Cloud services 13
  14. 14. Cloud Services 14
  15. 15. Only a handful of major players can build this massive infrastructure 15Source : I’m Cloud Confused
  16. 16. Architectures of public cloud 16Source : Cloud Computing - Is Changing The Game Woohyun Kim
  17. 17. 17
  18. 18. 18Source : UBS Internet Research
  19. 19. 19
  20. 20. 20
  21. 21. 21
  22. 22. The end of PC? Most cloud applications that will be built are accessible from PC. Applications can be a browser base, application running on PC accessing data and services on the cloud So will the mobile applications 22Source : I’m Cloud Confused
  23. 23. Cloud Computing Era 23Source: ITRI ASOCIO Summit 2010
  24. 24. Cloud Computing Value ChainSource: ITRI ASOCIO Summit 2010 24
  25. 25. Market Analysis The Color Gradient indicates Increasing Desire to Enter the Space Window Phone Network Device Layer Kindle Android Win Mo Desktop IPAQ Increasing Virtualization SaaS Alexa Google Apps Live 365 Office Software as a Service Partner Salesforce (Platform , Scaling Strategy and Hardware transparent) PaaS Web sphere Simple DB App Engine Azure Windows Azure Partner Platform as a Service Potential Force.com Strategy (Hardware Provisioning Hidden Automatic Scaling) HaaS IaaS EC2 Hardware as a Service App Engine Azure On Demand S3 Programmatic Interface for Hardware Provisioning Build there Bare Metal own Core Business Core Business People Process based hardware provisioning Amazon Google Microsoft IBM HP Salesforce com 25Source : A Walk in the Clouds : Niraj Juneja
  26. 26. The New Challenge Cloud Devices e.g. Tablets, SmartPhones, Desktop International Cloud Apps (SaaS) Local Cloud Apps (SaaS) e.g. DropBox, Salesforce, CRM on DemandPublic Cloud Services (PaaS) Social Network APIs Local e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services International public cloud Local public cloude.g.Google App Engine, Microsoft Azure True IDC Enterprise cloud Salesforce, Amazon 26
  27. 27. Software Park Mission on New Computing Era “Enabling Thai software industry tounderstand and have skills in the software business; especially in Mobile Applications& Cloud markets” 27
  28. 28. The New Challenge Cloud Devices e.g. Tablets, SmartPhones, Desktop International Cloud Apps (SaaS) Local Cloud Apps (SaaS) e.g. DropBox, Salesforce, CRM on DemandPublic Cloud Services (PaaS) Social Network APIs Local e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services International public cloud Local public cloude.g.Google App Engine, Microsoft Azure True IDC Enterprise cloud Salesforce, Amazon 28
  29. 29. Cloud Computing Market 29
  30. 30. Cloud Computing : SaaSGmailGoogle AppsDropboxSalesforce.comZohoMicrosoft Office 365 30
  31. 31. 31
  32. 32. 32
  33. 33. 33
  34. 34. Technology TransferMobile Application Training – Android – iOS Programming; short course, Mini- Master – BlackBerry, Windows Phone 7Cloud Computing Training – True IDC – Microsoft Azure – Google App Engine 34
  35. 35. True IDCFree training for software housesThe Winner ProjectBuild awareness for Software Industry 35
  36. 36. SeminarsMobile Dev Tech Talk – iOS / Android Trends – 7 Feb 1-4 pm. – Software Park – Announce Mobile Testing Center 36
  37. 37. Time to Change!!for The New Opportunities --------Partner with Software Park to Win 37
  38. 38. Thank youthanachart@swpark.or.thtwitter.com/thanachartwww.facebook.com/thanachartwww.swpark.or.thwww.facebook.com/softwareparkthailand 38

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