How Does Cloud Computing Change the Business Model for Consumers and Providers?

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How Does Cloud Computing Change the Business Model for Consumers and Providers?

by Kingsley Wood

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How Does Cloud Computing Change the Business Model for Consumers and Providers?

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  3. 3. t^2008: AWS bandwidth usage 30% greaterthan Amazon.com global websites 2007: AWS bandwidth usage surpassed Amazon.com global websites2001 2002 2003 2004 2005 2006 2007 2008 Bandwidth Usage: AWS Amazon.com
  4. 4. t ^
  5. 5. d ^K W Your Managing All of the Business “Undifferentiated Heavy Lifting”/
  6. 6. K W Your Managing All of the Business “Undifferentiated Heavy Lifting”/ Configuring More Time to Focus on Your Cloud Your Business/ Assets
  7. 7. ^ DK
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  9. 9. 1) Elastic Capacity
  10. 10. 2) Faster time to market
  11. 11. 3) No initial investment (No CapEx)
  12. 12. 4) Pay as you go, pay for what you use
  13. 13. 5) Focus on your business
  14. 14. h W Ds ^ ^ K W
  15. 15. d W / EInfrastructureCost $ You just lost Customers Large Capital Expenditure Predicted Demand Traditional Opportunity Hardware Cost Actual Demand Automated Virtualization Time
  16. 16. t ^ 3000 CPU’s for one firm’s risk management processes3000 Virtual CPU’s 300 CPU’s on weekends300 Wednesday Thursday Friday Saturday Sunday Monday Tuesday 4/22/2009 4/23/2009 4/24/2009 4/25/2009 4/26/2009 4/27/2009 4/28/2009
  17. 17. E z d d D4 TB TIFF images 100 CPU’s in cloud 11 Million PDFs 100 CPU’s x 24 hours x $0.10 / Hr = $240
  18. 18. s ^ K Eli Lilly automated deployment of departmental servers and scientific grid computing clusters/ /d t^
  19. 19. z t ^ z t /W /W W ^
  20. 20. Exterior Firewall Hardware MyWebSite.comor Software Solution to openstandard Ports (80, 443)Web Load BalancerHardware or Software solutionto distribute traffic over web serversWeb TierFleet of machines handlingHTTP requests. t ^ t ^Backend Firewall Limitsaccess to application tier fromweb tier App Load BalancerHardware or Software solution tospread traffic over app serversApp Server TierFleet of machines handling ^ ^ ^ Backups onApplication specific workloads Tapes PeriodicCaching server machines can backups stored onbe implemented at this layer Tapes usually managed by 3rdData Tier party at their siteDatabase Server machines with D ^Y D ^Ymaster and local runningseparately, Network storage for D ^Static objects Tapes A Classic Web Architecture
  21. 21. MyWebSite.com DNS ELB: Web Tier t d t d t ^ t ^ t ^ t ^ ^ ^ ^ ^ ^ ^ ^ ^ d d Z^ Z^ Z^ D ^ ^ ^   A Scalable Web Architecture on AWS
  22. 22. ^/ Z ^ D D /
  23. 23. s W sW Customer’s isolated AWS resources Subnets Router VPN Gateway Amazon Web Services Cloud Secure VPN Connection over the Internet Customer’s Network
  24. 24. t^ Wd t^
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