Business plan

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Business plan

  1. 1. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. Business Plans
  2. 2. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. o A document used to detail plans for a start-up or existing business o Used to describe business goals and strategies o Provides blueprints of financing and sales/marketing plans o Provides information about growth expectations of a company o Describes the industry and competitors in which the company operates What is a business plan?
  3. 3. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. Components of a business plan
  4. 4. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. o This is the most critical component of a business plan oThis section summarizes the main points of the business plan o Follows the title page o Usually between ½ - 2 pages long o Provides a clear description of the business o Business Concept – the products/solutions the business will bring to market o Financial Outlook – expected sales, costs, and profits over a 5-year period o Financial Requirements –investments required to deliver on the financial outlook o Competitive Summary – an overview of the industry in which the business operates o Current Status – information on legal, operations, and development efforts o Achievements and other important facts o This summary is often read before investors decide to delve in to the entire business plan Executive Summary
  5. 5. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. o Mission and Vision Statements o Provide insight on what business is trying to create/solve o Company Background o How and why did the business come to being o What is the current status of the company o Product Information o Describe product or solution in detail o Expand on why product/solution is different from others o Elaborate on what the product/solution aims to solve o What is the current status of product development o Key Team Members o Details of company leadership (CEO, COO, etc.) Business Description
  6. 6. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. o Market Plan o How does the business expect to take the product/solution to market? o Who are the customers? o What are the current pain-points for customers? o What market share the company expects? o How the business fits into the market? o Competitor Analysis o Describe existing customers and their product offerings in detail o Describe how the business is competitive vis-à-vis competitors o SWOT Analysis o Strengths: Describe key strengths of company o Weaknesses: Describe most relevant weaknesses o Opportunities: Describe low hanging fruits and other available opportunities o Threats: Reasons why the business may not succeed Market and Competition
  7. 7. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. o Financial Planning o 5-year projections on revenues, costs, and profits o Details to support projections o Cash flow statement over 5-years o Financial Requirements o Details on capital requirements to meet financial projections o Details on uses of funds from investors Financials
  8. 8. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. o Operations o Personnel planning – teams and talents required to meet financial objectives o Manage supply, demand, and other operations o Information on facilities, locations, and inventories (if applicable) o Information on expected company structure and organization o Information on quality control, legal structure, etc. o Other necessary operations information relevant to the business o Outlook o Provide growth outlook and how company expects to grow o Provide a timeline for major milestones and accomplishments Operations and Outlook
  9. 9. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. o Identify the relationship of customers, suppliers, partners, and stakeholders o Helps companies focus on key activities, partners, and channels used to deliver value proposition o Identify paths to take value proposition to customer base o Calculate monetary and resource costs to deliver on value proposition o Fluid plan – adjusted based on changing needs and structure o Example of Google’s Business Canvas on next slide LEAN Business Model Canvas
  10. 10. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. New Business Modeling Structure
  11. 11. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. o A Business Plan or Business Canvas is NOT set on stone o Review, Review, Review – to see what is working and what is not o Get feedback from credible sources, thought leaders, customers, and investors o Be able to modify execution strategies based on business plan o Action is more important than the plan o Execution, execution, execution – show up and execute on the plan o Provide clear set of deliverables and milestones for the company o Be realistic! o It’s better to keep things simple and deliver o It’s not worth the effort to up a business that will eventually fail o Find a team that believes in the business Things To Remember
  12. 12. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013. The Business Plan Drives SO Many Things 
  13. 13. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013.

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