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Navegação e arquitetura de informação

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Capítulo Navegação e arquitetura de informação do livro Usabilidade na Web de Jakob Nielsen

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Navegação e arquitetura de informação

  1. 1. IHC Navegação e arquitetura de informação
  2. 2. Navegação e arquitetura de informação <ul><li>No estudo de Nielsen ele observou que: </li></ul><ul><li>Usuários tiveram dificuldades para encontrar o que queriam; </li></ul><ul><li>A dificuldade na navegação foi o principal problema. </li></ul>
  3. 3. Navegação e arquitetura de informação <ul><li>“ Um dos maiores elogios que um site pode obter é quando as pessoas não fazem comentários sobre a estrutura nos testes com usuário” (NIELSEN) </li></ul>
  4. 4. Já estou lá? <ul><li>Navegação difícil: </li></ul><ul><li>Diminui a velocidade de navegação; </li></ul><ul><li>Estimula o usuário a sair do site; </li></ul>
  5. 5. Adequar a estrutura do site às expectativas do usuário <ul><li>Sites eficazes em direcionar as pessoas aos locais certos atende as expectativas dos mesmos; </li></ul><ul><li>Usuário não gastarão tempo e memória para analisar e guardar informações sobre navegação; </li></ul><ul><li>As pessoas não gostão de percorrer links ambíguos para encontrar o que procuram. </li></ul>
  6. 6. Site <ul><li>No próximo site o design segrega os produtos por categorias e marcas. </li></ul>
  7. 8. Site <ul><li>Sobre o site anterior, se o cliente não conhece nada de marca? </li></ul>
  8. 9. Navegação: Seja consistente <ul><li>Mantenha uma estrutura navegacional consistente; </li></ul><ul><li>Elementos navegacionais atuam como degraus; </li></ul><ul><li>WebSites sem uma navegação segura tornam os usuários inseguros; </li></ul>
  9. 10. Navegação: Seja consistente <ul><li>Uma boa navegação é previsível e faz ocm que as pessoas se sintam confortáveis em explorar o site. </li></ul>
  10. 11. Site <ul><li>O próximo site mantem uma barra de navegação fixa que auxilia o usuário. </li></ul>
  11. 12. Site Pixar
  12. 13. Site <ul><li>O próximo site com o passar da navegação muda as opções do layout. </li></ul>
  13. 14. Site acima <ul><li>Além da diferença o usuário pode tomar rotas diferentes para encontrar o tempo da aposentadoria no site: </li></ul><ul><li>Rota 1 : Selecionar Plan Your Retirement na HomePage </li></ul><ul><li>Rota 2 : Entrar em Retirement Planner, no link Find my retirement age </li></ul>
  14. 15. Navegação: Evite design rebuscado <ul><li>Pense sempre &quot;A navegação é um meio para um fim&quot; (NIELSEN). </li></ul><ul><li>Quanto mais eficiente melhor, maior a probabilidade de sucesso; </li></ul><ul><li>Tópicos principais devem ser estáticos; </li></ul>
  15. 16. Navegação: Evite design rebuscado <ul><li>Fazer a navegação ficar lenta por carregamento de vídeo ou imagem é um desperdício; </li></ul><ul><li>Menus que mudam muito rápido e muito sensíveis é ruim; </li></ul><ul><li>Usuários não procuram agulha no palheiro, não oculte links importantes. </li></ul>
  16. 17. Reduza a poluição visual e evite redundâncias <ul><li>Não forneça várias áreas de navegação para os mesmos tipos de links; </li></ul><ul><li>É melhor apresentar claramente algo em um único lugar; </li></ul>
  17. 18. Posso clicar? <ul><li>Quando as pessoas não sabem o que é clicável em um site, precisam se esforçar mais e fazer suposições. </li></ul>
  18. 19. Acesso direto a partir da homepage <ul><li>“ Uma das estratégias de design mais bem-sucedidas que encontramos no nosso teste´e posicionamento de links diretos na homepage para um número muito pequeno de tarefas de alta prioridade” (NIELSEN) </li></ul>
  19. 20. Referências <ul><li>NIELSEN, Jakob; LORANGER, Hoa. Usabilidade na Web: Projetando WebSites com qualidade. Edição:2. Rio de Janeiro: Campus, 2007. </li></ul>

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