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Social Media for Business - Inbound Marketing Presentation

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South Florida Web Design Studio delivered a social media for business presentation given to the Greater Hollywood Florida Chamber of Commerce on April 13, 2010. Topics include: Inbound Marketing definition, Social Media Definition, How to use social media for business and SEO, Is social media a good fit for my business.
Special thanks to hubspot.com for much of the great information and content in this presentation.

www.soflaweb.com

Published in: Business

Social Media for Business - Inbound Marketing Presentation

  1. 1. Inbound Marketing Using Social Media & Search for Business April 13, 2010
  2. 2. Agenda <ul><li>What is Inbound Marketing? </li></ul><ul><li>Why is Social Media Important? </li></ul><ul><li>Social Media State of Mind </li></ul><ul><li>How to use Inbound Marketing for Business </li></ul><ul><li>Is Social Media right for my Business? </li></ul>
  3. 3. Rethinking Marketing <ul><li>Telemarketing </li></ul><ul><li>Trade shows </li></ul><ul><li>Direct mail </li></ul><ul><li>Email blasts </li></ul><ul><li>Print ads </li></ul><ul><li>TV/radio ads </li></ul><ul><li>SEO / SEM </li></ul><ul><li>Blogging </li></ul><ul><li>Social Media </li></ul><ul><li>RSS </li></ul><ul><li>Free tools/trials </li></ul><ul><li>Viral videos </li></ul>Outbound Marketing Inbound Marketing Interruption Permission Source: Hubspot.com
  4. 4. Outbound Marketing Source: Hubspot.com @
  5. 5. Outbound Marketing <ul><li>You create your message </li></ul><ul><li>Then pay someone to interrupt potential customers to deliver your message </li></ul><ul><li>Shouting </li></ul><ul><li>Business trying to find customers </li></ul>
  6. 6. Old School Sales Message
  7. 7. Inbound Marketing <ul><li>You create your message </li></ul><ul><li>Use new technology to make your message attractive to your customers </li></ul><ul><li>Listening </li></ul><ul><li>Allowing customers to easily find you </li></ul>
  8. 8. New Marketing
  9. 9. Inbound Marketing Blog SEO/SEM Social Media
  10. 10. Agenda <ul><li>What is Inbound Marketing? </li></ul><ul><li>Why is Social Media Important? </li></ul><ul><li>Social Media State of Mind </li></ul><ul><li>How to use Inbound Marketing for Business </li></ul><ul><li>Is Social Media Right for my Business </li></ul>
  11. 11. What is Social Media <ul><li>Wikipedia: </li></ul><ul><li> “ Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.” </li></ul><ul><li>Mike Volpe – Hubspot.com: </li></ul><ul><li>“ It’s media (content that is published) with a social (anyone can add to it) component.” </li></ul>
  12. 12. Why is this important <ul><li>Huge Global Reach </li></ul><ul><li>Impressive growth (even in a slow economy) </li></ul>
  13. 13. Global Reach of Online Population 2007 & 2008
  14. 14. Social Media Growth 2004 to 2009 Source: Compete.com
  15. 15. <ul><li>Over 175 million users log into Facebook every 24 hours </li></ul><ul><li>More than 3.5 billion pieces of content shared each week on Facebook </li></ul><ul><li>Twitter now has more than 75 million user accounts </li></ul><ul><li>600 tweets are produced every second </li></ul><ul><li>Over 60 million professionals on Linkedin </li></ul>Staggering Statistics
  16. 16. Agenda <ul><li>What is Inbound Marketing? </li></ul><ul><li>Why is Social Media Important? </li></ul><ul><li>Social Media State of Mind </li></ul><ul><li>How to use Inbound Marketing for Business </li></ul><ul><li>Is Social Media Right for my Business </li></ul>
  17. 17. I don’t understand this Social Media stuff <ul><li>Similar to a business cocktail reception </li></ul><ul><li>Without constraints of time or space </li></ul>
  18. 18. Business Cocktail Party Advice <ul><li>Meet people and start conversations </li></ul><ul><li>Listen </li></ul><ul><li>Answer questions – help others </li></ul><ul><li>Ask questions – trust others’ advice </li></ul>Source: Hubspot.com
  19. 19. Social Media = Cocktail Party <ul><li>Become a real member of the community </li></ul><ul><li>Add value to the community </li></ul><ul><ul><li>Ask and answer questions </li></ul></ul><ul><li>More effective than live cocktail parties </li></ul><ul><ul><li>No boundaries of time or space </li></ul></ul><ul><ul><li>Other people can listen in easily </li></ul></ul>
  20. 20. Agenda <ul><li>What is Inbound Marketing? </li></ul><ul><li>Why is Social Media Important? </li></ul><ul><li>Social Media State of Mind </li></ul><ul><li>How to use Inbound Marketing for Business </li></ul><ul><li>Is Social Media Right for my Business </li></ul>
  21. 21. Inbound Marketing / Social Media Strategy Content Text Images Video Conversation Customer to Business Customer to Customer Exchanges Information Confidence Sales process Relationships Customer Partner Vendor
  22. 22. Social Media Networking & Marketing Important Easy & Quick Large Audience Powerful Engaging
  23. 23. Social Media Niche Sites <ul><li>MediacalMingle.com – healthcare professionals network </li></ul><ul><li>Ozmosis.com – physician network </li></ul><ul><li>Carepages.com – patient social network </li></ul><ul><li>TripAdvisor.com – travel resources </li></ul><ul><li>Cruisetube.com – social network for cruisers </li></ul>
  24. 24. Business Goals for Using Social Media: <ul><li>Get found by people who are searching for your products or services </li></ul><ul><li>Connect and engage with current and potential customers </li></ul><ul><li>Create a community around your business </li></ul><ul><li>Promote other content you create, including webinars, blog articles, or other resources </li></ul><ul><li>Assist in overall SEO efforts </li></ul>
  25. 25. Twitter Case Study <ul><li>Dell.com - Exclusive coupons & Deals </li></ul><ul><ul><li>$3 Million in sales from 2007 to June 2009 </li></ul></ul><ul><li>Naked Pizza - Exclusive deals & sign change </li></ul><ul><ul><li>Single day twitter campaign 69% of sales </li></ul></ul><ul><ul><li>Sustained 20% sales from twitter </li></ul></ul><ul><li>SoFla Web Studio – job posting </li></ul><ul><ul><li>Best candidates from Twitter. Not Monster or Craigslist </li></ul></ul>
  26. 26. Social Media Tools <ul><li>Listening Tools </li></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Tweet Beep </li></ul></ul><ul><ul><li>Tweet Deck </li></ul></ul><ul><li>Announcing Tools </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Twitpic.com </li></ul></ul><ul><ul><li>TwitterFeed.com </li></ul></ul><ul><ul><li>coTweet.com </li></ul></ul><ul><li>General Tools </li></ul><ul><ul><li>HubSpot.com </li></ul></ul><ul><ul><li>Hootsuite.com </li></ul></ul><ul><ul><li>twtQpon.com </li></ul></ul><ul><ul><li>Twtvite.com </li></ul></ul><ul><ul><li>Socialoomph.com </li></ul></ul>
  27. 27. Agenda <ul><li>What is Inbound Marketing? </li></ul><ul><li>Why is Social Media Important? </li></ul><ul><li>Social Media State of Mind </li></ul><ul><li>How to use Inbound Marketing for Business </li></ul><ul><li>Is Social Media Right for my Business? </li></ul>
  28. 28. Is Social Media right for my business? <ul><li>Industry – are you customers there? </li></ul><ul><li>Engagement – can you participate? </li></ul><ul><li>Time vs. Return – do you have the time? </li></ul><ul><li>Technology – do you get it? </li></ul>
  29. 29. <ul><li>Stop thinking like a marketer </li></ul><ul><li>or advertiser </li></ul>
  30. 30. <ul><li>Start thinking like a publisher or socializer </li></ul><ul><li>Social Media is Publishing </li></ul>
  31. 31. Thank you www.soflaweb.com stevenlinkedin.com twitter.com/soflaweb www.hubspot.com

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