•WHICH ALL COMPANIES CANNOTREENGINEER?•A company that cannot change the wayit thinks about information Technologycannot reengineer.•A company that equates technologywith automation cannot reengineer.
•A company that looks for problems first &then seeks technology solutions for themcannot reengineer.•A company which applies InformationTechnology to support process cannotreengineer.
Which all companies canreengineer?•A company which thinks inductively.•A company which applies InformationTechnology not to support the process butto simplify it.•A company which uses informationtechnology not for automation, but for doingthings that they were not doing till now.
A company commits a fundamentalerror when it asks itself “How can it usethe technological capabilities toenhance or streamline or improve whatwe are already doing?” The companycan do better by asking itself “How canwe use technology to allow us to dothings that we are already not doing?”
Reengineering unlike automation, isabout innovation.It is about exploiting the latest capabilitiesof technology to achieve entirely newgoals.One of the hardest part of reengineeringlies in recognizing the new, unfamiliarcapabilities of technology instead of itsfamiliar ones.
Old Rule: Information can appear only one placeat one time.Disruptive technology: Shared database. New rule: Information can appearsimultaneously in as many places as it is needed.Old Rule: Only experts can perform complextask.Disruptive technology: Expert systemNew Rule: A generalist can do the work of anexpert.
Old Rule: Business must choose between centralization and decentralization.Disruptive Technology: Telecommunication network.New Rule: Business can simultaneously reapthe benefits of centralization & decentralizationOld Rule: Managers make all decisionsDisruptive Technology: Decision supporttools (database access, modeling software).New Rule: Decision-making is part ofeveryone’s job.
Old Rule: Field personnel need offices where theycan receive, store, retrieve, and transmitinformation.Disruptive technology: Wireless datacommunication and portable computers.New Rule: Field personnel can send and receiveinformation wherever they are.Old Rule: The best contact with a potential buyeris personal contact.Disruptive technology: Interactive videodiskNew Rule: The best contact with a potential buyer
Old Rule: You have to find out where things areDisruptive technology: Automatic identification and tracking technologyNew Rule: Things tell you where they are.‘Old Rule: Plans get revised periodically.Disruptive technology: High performance computing.New Rule: Plans get revised instantaneously
Exploiting the potential of technologies tochange a company’s business processes andmove it dramatically ahead of its competitors isnot a one-time event. Nor it is something thatthe companies can do occasionally.On the contrary, staying on the top of newtechnology and learning how to recognize andincorporate it into an organization must be anongoing effort.